The Sterling Family Law Show

Send us Fan Mail Tired of the feast or famine cycle that plagues most family law practices? In this video, I reveal why consistent marketing is the only way to break free from the devastating ups and downs that keep attorneys trapped in survival mode.  We tackle: The three psychological traps that kill marketing momentum when you get busy Why redefining marketing as simply "getting attention&...

Send us Fan Mail Wondering if mastermind programs are worth the investment? In this episode, I sit down with Richard James, founder of Your Practice Mastered, who helped transform our practice after I discovered his work during my niece's graduation ceremony.  This discussion reveals: My biggest 10-year mistake was avoiding industry-specific masterminds (despite being in other groups for 20+...

Send us Fan Mail What happens when a promising family law practice hits a plateau after nine months of steady growth? In this interview, Tom Hartin opens up about the sobering reality of building a practice on Long Island—where April brought just 5 leads, 2 consults, and 1 hire despite $6,800 in monthly expenses. We dive deep into his current challenges: How his strategic Massapequa location reach...

Send us Fan Mail How does a small-town family lawyer build a $3 million practice after 19 years of struggle and heartache? In this candid Masters of Family Law interview, Jonathan Breeden shares the raw truth behind his rollercoaster journey from struggling solo practitioner to thriving multi-attorney firm in North Carolina. We explore his strategic evolution: How choosing an underserved suburb wi...

Send us Fan Mail Struggling to scale your family law practice? In this interview, I sit down with Deidra Haynes, who transformed her Indianapolis firm from $129,000 to $2.1 million in just three years—with projections of $3.7 million in 2025.  We tackled her incredible growth about: How a single Facebook ad and a $1 investment changed everything when she had no clients The counterintuitive "M...

Send us Fan Mail Stuck on what to name your law firm? In this video, I share eight practical tips for choosing a name that enhances your marketing without becoming an unnecessary obsession.  Drawing from both my successes and painful mistakes building Sterling Lawyers, I reveal: Why choosing a name that personally inspires you matters more than you might think The importance of making your name &q...

Send us Fan Mail We're back with Tom Hartin for month seven of his family law startup journey on Long Island. March brought his second-highest revenue month at $10,242 — crossing that significant $10K threshold, though his bottom line is temporarily down due to increased marketing investment.  In this episode, Tom shares: His detailed roadmap: $16K monthly revenue in 3 months, $30K in 6 month...

Send us Fan Mail Drowning in tasks that keep you from growing your family law practice? In this episode, I share why mastering delegation was essential to growing Sterling Lawyers to 25+ attorneys and $15M in revenue.  Drawing from personal experience, I reveal: The 8 reasons we often resist delegating (and which ones are costing you the most) My five-part delegation framework that transformed our...

Send us Fan Mail Thinking about opening a satellite office? Learn from our $100,000 mistake. In this third conversation with Tony Karls, we reveal our most painful and expensive lessons from expanding Sterling Lawyers to 26+ locations.  Drawing from our experience, we covered: Why we spent over $100,000 on a satellite office that should have cost under $20,000 The ideal satellite office setup: 600...

Send us Fan Mail Are you planning to open multiple law firm locations? Your website structure could make or break your success. In the second part of my conversation with my partner Tony Karls, we explore the critical technical aspects of setting up your website for multi-location growth.  Drawing from our journey building Sterling Lawyers, Tony reveals: The fundamental difference between single-l...

Send us Fan Mail How do you decide where to open a new family law office? In this episode, I sit down with Tony, my partner who led our growth from a single location to 4 regional offices and 20+ satellite locations.  Drawing from data-driven analysis, Tony reveals: The specific metrics we use to select territories — including marriage rates, income levels, and population size Why understanding &q...

Send us Fan Mail Want to innovate your family law practice but don't know where to start? In this episode, I share how our firm has grown to $15M in revenue through small, practical innovations that compound over time.  Drawing from both our successes and failures, I reveal: The most successful innovations are the small, systematic improvements anyone can implement The surprising areas where...

Send us Fan Mail We're back with Tom Hartin for month six of his family law startup journey on Long Island, NY. February brought steady progress with 9 leads, 6 consults, and an impressive 5 hires, along with nearly $8,000 in revenue.  In this update, Tom shares: His new second office — now open but still waiting on furniture and Google Maps approval The unexpected walk-in client who signed i...

Send us Fan Mail Struggling to grow your family law practice? Drawing from my journey building Sterling Lawyers, I share the framework I wish I'd had when starting out.  In this episode, I reveal: The five key principles that guide smart resource allocation in a growing firm My biggest mistakes and hard-earned lessons along the way How one principle helped us not just survive COVID but grow 1...

Send us Fan Mail How does a top lawyer get 87 client reviews in a single year? In this episode, I sit down with Nina Kelly, one of our partners from our Illinois team, who shares her secrets to gathering authentic 87 reviews while managing 40-55 cases, raising two children, and collecting nearly $800,000 last year.  Nina reveals: Why client experience trumps case outcomes — "I don't lose...

Send us Fan Mail Want to grow your family law practice? Stop obsessing over what other firms are doing. In this episode, I reveal how to grow your revenue by focusing inward instead of watching competitors. I share: Why constantly monitoring competitors leads to competitive convergence - where everyone looks the same and profit margins shrink How building internal capabilities (like our fixed fee...

Send us Fan Mail Growing a family law team is hard - especially when lawyers have no clear path forward. In this episode, I sit down with Robin Esch, our HR leader, to explore how we've solved one of the most vexing problems in scaling a law firm: developing attorneys from associates to partners.  Robin shares: The innovative competency matrix that removes subjectivity from promotions How thi...

Send us Fan Mail Want to grow your family law practice? I've learned that saying 'yes' to every opportunity isn't always the answer. Drawing from Sterling Lawyers' journey from 1 to 25+ attorneys, I share why focusing purely on family law transformed our firm. In this episode, I break down: Our painful pivot - cutting half our staff and clients to focus only on family law...

Send us Fan Mail Just wrapped up month five of Tom Hartin’s journey building his family law practice in Long Island, NY. January started slow until late in the month when things suddenly picked up — booking four consults over three days.  In this update, Tom shares: How he's doubling down - opening a second office and switching marketing partners Why he's making major changes despite ste...

Send us Fan Mail Following up on our lawyer compensation discussion, I sat down with two key perspectives from our 2024 comp change — Katie VanDeusen (Managing Partner) who led the rollout, and Nina Kelly (Partner) who experienced it firsthand.  Drawing from their different vantage points, we explore: How Katie and our leadership team rebuilt trust through careful, intentional communication The cr...

Send us Fan Mail As we've grown Sterling Lawyers to 25+ attorneys and $15M in revenue, one of the toughest challenges has been getting lawyer compensation right.  In this episode, I sit down with my partner, Jeff Kerlin, to walk through our 2024 journey of transforming our compensation model.  We share: Why our original percentage-of-collections model that worked for years started breaking do...

Send us Fan Mail Wondering how to build a killer team culture AND speed up training for your new attorneys at the same time? In this episode, I sit down with Austin Miller (one of our Partners) and Bailey Holt (our rising star Senior Associate) from our Milwaukee team to share a simple but powerful tool we stumbled on - what we call "The Big Table."  We dive into: How a simple office lay...

Send us Fan Mail ​​In this episode, I sit down with Antonio Jimenez, a Florida family law attorney and technologist who's created Divorce.law, which is a lead gen tool for lawyers. ---------------------- Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?  Follow these steps:   1. SUBSCRIBE TO JEFF'S NEWSLETTER: htt...

Send us Fan Mail Is a massive opportunity storm brewing for family law practices? In this show, I explore the impending stories that could reshape how we run our family law firms. Here’s what I covered: Washington State’s new 10-year pilot program to test non-lawyers practicing in a limited way How KPMG moving into big law (through Arizona) will trickle down to people law  The surge of private equ...

Send us Fan Mail Growing a family law firm is hard. As we built Sterling Lawyers to a 25+ attorney firm doing $15M in revenue, I learned that you need clear competitive advantages to break out of the pack.  In this show, I cover: Why having just one advantage wasn't enough for us Examples of what's working for successful family law firms across the U.S. How to identify your firm's u...