Kirsten Russell

The Start Out Savvy Podcast

Business EN ↓ 77 episodes

You’re running a business , not a charity. So let’s make sure it actually pays you like one. The Start Out Savvy Podcast is for service-based women who are ready to feel confident with their money, charge properly for their work, and run a business that supports their life. Hosted by accountant and money mentor Kirsten Russell, this is straight-talking advice on cash flow, pricing, paying yourself, and building real wealth,without hustle culture or fluffy nonsense. Smart money. Clear decisions. Savvy AF growth.

Author

Kirsten Russell

Category

Business

Podcast website

www.startoutsavvy.com

Latest episode

Mar 9, 2026

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Episodes

Ep. 52 Sales, Revenue & Income: What’s the Difference and Why It Matters 24.03.2025

OMG thank you so much for hitting play on this episode! You rock! This week, Kirsten is breaking down the difference between sales, revenue & income. Not all money coming in is created equal—let’s break down sales, revenue, and income so you can truly understand your business money, the flow and of course some simple tips on how to start to interpret your own numbers. Don't forget to come...

Ep. 51 A Bit Of a Personal Share.... 10.03.2025

In today's episode, Kirsten is sharing how she lost herself in 2024. Spent a year in uncertainty and lost confidence. A personal share this week, but sharing in case you are the one who needs to hear this message. Kirsten Don't forget to come follow us on Instagram ⁠here⁠ , its where I hang out the most

Ep. 50 Drawings vs. Salary: How to Pay Yourself the Right Way 03.03.2025

Unlock the secrets to smart money management by choosing the right payout strategy for your businessIn this episode, Kirsten will dive into two common ways business owners extract money from their companies: taking drawings versus paying yourself a salary. We will cover what each method means, the financial and tax implications, and the mindset behind the decision. Whether you’re a solopreneur or...

Ep. 49 Business Growth: More Than Just Bigger Numbers! 24.02.2025

So you want to grow your business? This week, Kirsten breaks down how to get super clear on what growth is to you and your business and how you can make it happen. But, make sure you are prepared to do this one thing.... Hit play to find out more! Kirsten Don't forget to come follow us on Instagram ⁠here⁠ Or if you want support to nail your financial goals this year, book a free chat ⁠ here

Ep. 48 Why Branding Is So Important With Sarah from Sarah Lilly Media 17.02.2025

Today Kirsten sits down with Sarah from Sarah Lilly Media. Sarah is an EXPERT when it comes to branding - and we aren't talking just logos, colours and fonts! Oh no, there is a lot more to it than that. Sarah shared all the tea on branding, social media and how she runs her business whilst also being a Mum to her 6 year old son. There are so many gold nuggets in here you don NOT want to miss! You...

Ep. 47 My EXACT Annual Money Process 11.02.2025

In this episode, Kirsten takes you through her annual money process. She shares how she sets her personal financial goals, then makes a plan to achieve them using her business as the vehile to get her there. Have a pen and paper handy, or maybe open a spreadsheet and let's get your goals nailed so that you can roll into December having ACHIEVED them Don't forget to come follow us on Instag...

Ep. 46 It's Time...Lighten Up When It Comes To Money 03.02.2025

Today, Kirsten explores how to take a more relaxed, playful approach to money instead of letting it weigh you down. When you know how to shift from seeing money as a constant source of stress to viewing it as a space for creativity, curiosity, and small celebrations, you free yourself to make better decisions—both in business and in life. If you’re ready to ditch the heavy vibes and start having f...

Ep. 45 Hourly Based Pricing Is Out, Value Based Pricing Is In 27.01.2025

Stop trading time for money - instead get paid what you are really worth In this episode, Kirsten chats about how old school hourly rate billing often undervalues your expertise, limits your earning potential, and fails to showcase the true impact of your work. You'll learn the benefits of value-based pricing, offering practical steps to align your fees with the results you deliver rather than...

Ep. 44 From Doubt to Determination: Cultivating A Powerful Growth Mindset 14.01.2025

In this episode, Kirsten is diving into the essential mindset shifts every business owner needs to navigate the rollercoaster ride of entrepreneurship. It’s not all success stories and highlight reels—growing a business often includes moments of self-doubt, unexpected hurdles, and pivot points. You'll learn practical strategies to stay grounded, reframe challenges as opportunities, and keep moving...

Ep. 43 Low Prices Are Repelling Your Dream Clients 06.01.2025

In this episode, Kirsten will flip the script on the old “cheap sells” myth. Believe it or not, setting low prices often scares off the very clients you want to attract. She'll dive into how undervaluing your services sends the wrong signals about quality, erodes trust, and keeps you stuck working with bargain-hunters instead of your dream customers. Hit play to learn how raising your prices can a...

Ep. 42 3 Power Moves to Skyrocket Sales in 2025 30.12.2024

In this episode, Kirsten is unveiling three key strategies to help you dominate your market in 2025. Revamp your mindset, deliver unmatched value, and streamline your operations—your holistic playbook to crush 2025 and skyrocket your profits. Hit the play button and find out all the tea. Kirsten 1:1 Spaces are open for 2025 and one of them has your name on it. Find out more here Or jump in and boo...

Ep. 41 I'm Turning 50! Here's What I've Learnt 23.12.2024

This episode is a reflection on Kirsten's last 10 years. think of it like a decade in review....whew a LOT has happened. Find out my biggest learning and also my biggest challenge, still yet to be overcome. Enjoy and Merry Xmas! Kirsten Let's vibe on Instagram! Follow us ⁠⁠⁠⁠ ⁠⁠⁠here ⁠⁠⁠⁠⁠⁠⁠ for mindset, money & biz, tips, and behind-the-scenes yarns!

Ep. 40 Ditch The Fear Around Money Today 16.12.2024

In this episode, Kirsten shares how to shift from panic-based money decisions to a more expansive, desire-driven approach. No more stressing about bills and survival. By tuning into what you genuinely want (not what you’re afraid you’ll lack), you can go from freaking out about money to feeling like its your best friend. Hit play and lets go Kirsten If you want to uplevel your money game and get 1...

Ep. 39 Insights from a Boomer - aka The Hubster 09.12.2024

It's another guest interview today! And this is one you do NOT want to miss. Is there anything better than a Boomer Banging on? Kirsten sat down for a chat with The Hubster - aka Andy Russell. An ex business owner himself to get all the tea & treats! Enjoy Kirsten Daily Wealth Drop is HERE! Ready to step up your money game? Join the Daily Wealth Drop! Get bite-sized money and mindset trainings...

Ep. 38 The Just Enough Money Trap: Stop Surviving and Start Thriving 02.12.2024

How your mindset around money keeps you stuck—and the steps to break free for good. Are you stuck in the “Just Enough” trap with your money? In this episode, Kirsten is diving deep into the mindset that keeps you in survival mode—no matter how much you earn. The “just enough” mentality can hold you back from true financial freedom and abundance. You'll uncover how this trap shows up in your life a...

Ep. 37 Who's The Boss: Your or Your Money? 25.11.2024

Stop Letting Money Run the Show—It’s Time to Reclaim Your Power and Build True Wealth.” This week Kirsten is bringing the fire when it comes to your relationship with money and giving your power away to it, because, let's face it, if you are in her world, chances are you are leaving money on the table when it comes to business and letting your limiting money beliefs run the show. Today's episode g...

Ep. 36 The Three Things About Business People Don't Tell You 18.11.2024

In this episode Kirsten is sharing the truth bombs about 3 things no one tells you about business. This is a "pull up your sleeves" kind of episode where you get to check in and get real about your expectations about business and ask yourself some questions. Business is not all rainbows and unicorns and then three things that noone (until now!) tells you, will, once you understand them will HANDS...

Ep. 35 - The Four Words Every Business Owner MUST Know. 11.11.2024

In this episode, Kirsten is digging into to the four words that you need to master: income, expenses, net profit, and cash flow . Yep, finances can feel like the uninvited guest at the party, but knowing these basics is like having the VIP pass to smarter decisions and long-lasting growth! Kirsten will strip back the jargon, dive into why each term matters, and give you easy ways to track and boos...

Ep. 34 Stop Slashing Prices: How Constant Sales Are Damaging Your Brand and Leaving Money on the Table 04.11.2024

In this episode, we’ll discuss the pitfalls of constantly running sales and discounts in your business. While they can seem like a quick way to bring in cash, the long-term effects can be damaging to your brand, reputation, and profitability. Kirsten will show you how discounting undervalues your offering, trains your customers to expect lower prices, and leaves serious money on the table. Instead...

Ep. 33 Define Your Rich Life to Live Your Rich Life: It's More Than Just Money 28.10.2024

This episode is all about breaking the conventional idea of wealth and helping you define your own "Rich Life." A rich life isn’t just about money in the bank—it’s about what makes you feel abundant, fulfilled, and aligned with your purpose. Whether it’s working three days a week, having the freedom to travel, or building deep relationships, wealth in the holistic sense is unique to everyone. In t...

Ep. 32 Unlocking Consistent 10K Months: The Blueprint for Women in Business 21.10.2024

Imagine waking up each month knowing your business will pull in 10K like clockwork. What would that feel like? It's like the dream right. In this episode, Kirsten is giving you the blueprint to crafting a business that brings in 10k+ per month with ease. Yes with ease. 10k months aren't for a limited few, they are for YOU. You just haven't learned the structure, the mindset and the systems needed...

Ep. 31 Client Success Story - Meet Jake 14.10.2024

In this weeks episode, Kirsten interviews one of her clients and a huge success story. Jake Manaton from Positive Electrical & Security started his business in October 2022 and has 10x it in just 18 months and he's not done yet! We here at Start Out Savvy were involved from the beginning - giving him a step by step checklist of what to do before starting to trade. In this casual off the cu...

Ep. 30 I Cleared Out My Savings To Invest In A Coach 07.10.2024

In this episode Kirsten is sharing how in 2022 she cleared out most of her savings to invest in 12 months of 1:1 Coaching. At the time it was a large investment, it was stretchy, but what she's learnt since, especially around the energetics and embodiment of investing time and/or money in your business has been game changing. You see, you can't be the bargain hunter business owner and expe...

Ep. 29 Are You Being Palatable or Profitable In Your Business & How Its Impacting Your Results 30.09.2024

This weeks episode packs a punch! You will want to listen to this one more than once. This week Kirsten asks are you being palatable or profitable in your business? You'll learn the difference between the two, and how they are impacting your business results (or lack of!). You will learn what and where in your business needs to change to see & experience the results you want Kirsten Ready...

Ep. 28 Soulful Sales: Selling With Integrity 23.09.2024

This episode dives into the concept of selling not just as a transaction but as a service rooted in integrity and abundance. You will learn to reframe sales from being a necessary evil to a soulful activity that enriches both the seller and the buyer, leading to more genuine connections and increased wealth. Kirsten Ready to transform your money mindset? Get on the VIP list for The Spiritually Sav...

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