Marcus Luer
The Sports Entrepreneurs Podcast by Marcus Luer
The Sports Entrepreneurs Podcast is an “audio biography” series with the leading Entrepreneurs and Movers & Shakers in the business of Sports & Esports of the past 40 years. Marcus drills deep into the career of his guests, what worked and what didn’t, the learning from the good, bad and ugly. Through his wide network, Marcus is able to host top guests from across the industry and from around the world. As a western Sports Entrepreneur operating in Asia for the past 25 years, it has a certain East-West flavour.
Author
Marcus Luer
Category
Podcast website
Latest episode
Nov 10, 2025
Where to listen?
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Episodes
Seven Volpone, "From Musician to Entrepreneur of Sub-cultures" 01.09.2020 1:00:07
Seven Volpone is a true artist turned entrepreneur, from singer, songwriter to starting several businesses and now leading the Big Block Family Office and Sub-Nation to new heights across various “sub-cultures” from Esports, Gaming, Music, entertainment, Sports, etc. Key Highlights Early days as music artist from Pop Rock to Country Harmony We3Kings, the first business, created Music IP for TV s...
Ravi Krishnan, "From Australia to India" 23.08.2020 1:07:03
Ravi Krishnan is a true pioneer in Indian sports, from Australia with Indian origin, he was part of the team which set up IMG India 25 years ago and later on lead the organization. We take a good look into what has happened over those 25 years in Indian sports and where it is heading in the future, including his own venture Stepathlon. Enjoy the history lessons. Key Highlights From being an in...
Jeff Marks, "Power of Contractual Obligated Income (COI)" 16.08.2020 56:59
Jeff Marks is a true Sports Entrepreneur, having started several agencies from an early age and now leading a “best in class” COI (Contractual Obligated Income) Agency which is breaking grounds around the world, including a recent huge deal with FC Barcelona to manage the branding of the Nou Camp Stadium and new facilities. Tons of learning and insights into the world of COI. Key Highlights E...
Greg Economou, "Sport goes to Hollywood" 05.08.2020 1:06:16
Greg has had an incredible journey and with it great stories to tell from his Pro-Basketball playing days at Greek’s Olympiakos to launching his first Agency and selling it to SFX, working with David Stern at the NBA, joining Madison Square Garden, Guggenheim Media, Ticketmaster in senior roles to now bringing his passion for sports to Hollywood with game1. Listen, learn and get inspired. Key H...
Rahul Sood, "Betting on Esports" 27.07.2020 53:28
Rahul Sood, founded VoodooPC, straight out of High School on his credit card and turned it into a global brand before selling it to HP. Next stop was launching Microsoft Ventures which lead to connecting with his now partner Karl Flores to start “Unikrn”, the largest Esports betting platform in the world. Great deep dive into Rahul’s world, his passion for Gaming and Esports and why Unikrn will b...
Patrick Sweeney, Fear Guru 17.07.2020 55:54
Patrick Sweeney’s, fellow YPOer, recent best selling book “Fear is Fuel” and his life experiences are perfect for the current state and level of “Fear” globally. We take a deep dive into Patrick’s sports career, his entrepreneurial success and off course the “brick” that hit him when he was 35 years old and changed his life. The Patrick Sweeney 2.0 version is a very different man on a mission. ...
Stacey Allaster, World Leader in Tennis 10.07.2020 53:33
Stacey is and has been truly a world leader in Tennis for 30 years, I call her the “First Lady of Tennis” but she felt that this should be reserved for a player like Serena Williams. That gives you a great sense of her character, always there to serve the game first and not out to take credit for the amazing work she has done over three decades. Enjoy the deep dive into the rise of the WTA Tour un...
Papa Massata Diack, African Sports Entrepreneur 04.07.2020 1:09:02
Papa Massata Diack is a true African Sports Entrepreneur from Senegal and has been involved in some of the biggest events and deals across the world of sports. He is no stranger to controversies and in this Podcast you will hear “his” side of the story. Listen and then you decide what you think happened in those IAAF corridors. Plus some great insights into the world of African sports. Enjoy. K...
Andrew Collins, Being a Laowai Entrepreneur in China 26.06.2020 1:01:41
Andrew Collins, came to China as a true Laowai (Alien) and made it, building the biggest Sports Digital Media Consulting business in the country and is now taking it globally. Amazing stories of how he got started, stuck with it despite all the challenges and made it work. Key Highlights How Andrew got started as an Entrepreneur winning a University competition and catching the China bug early...
Rainer Schuettler, From Top Tennis Pro to Entrepreneur 21.06.2020 51:59
Rainer has lived the dream of any young boy/girl who grew up playing and loving the sport of tennis. From starting at the age of 10 to going Pro at 18/19, getting to a Grand Slam Final, cracking the top 5 ATP Tour ranking and retiring with an amazing career behind him at they age of 36 and then becoming an Entrepreneur by buying a license for an ATP event. Rainer has lived it and been there and is...
Dr. Marcus Elliott, From Harvard Medical School to Entrepreneur in Applied Sports Science 15.06.2020 1:06:46
Dr. Elliott gives us incredible insights into the world of Applied Sports Science and how this is a potential game-changer for athlete training, injury prevention and using big data to create a winning formula. This is “Moneyball” with human movement data. Anyone who is involved in managing a team, club or professional league needs to hear this and pay close attention. Key Highlights His start...
Dominik Schmid, FIFA in the 90s & its Legendary Agencies 02.06.2020 55:26
Dominik takes us back in time, what happened in the 1990s and early 2000 in World Football. How Fifa and its powerful agencies from ISL, Prisma to later Infront controlled the game and the commercial rights. And his trials and tribulations as an Entrepreneur. Fascinating stories, enjoy. Fifa's report into ISL scandal is just window dressing: https://www.bbc.com/sport/football/22355455 About ISL: h...
David Abrutyn, From Intern to US$ 700 Million in Dry powder 27.05.2020 58:15
David gives us a fascinating look into his amazing career from being an intern at the Washington Capitals to leading IMG's global Consulting Business to now being a founding Partner of Bruins Sports Capital and sitting on USD 700 million in Capital to invest. Enjoy the journey. Key Highlights Early days, from internship at the Washington Capitals to the Sports Business Daily Learning the busines...
John Dykes, "Becoming a Brand - A Career in Front Of The Camera" 20.05.2020 1:03:42
John has been the voice and face of Football and in particular of the English Premier League for over a decade across Asia and the world. In this episode, we go in front of the camera and have a look at how John’s career took him from being a face/voice to becoming a “brand” himself. Great storytelling by the man with the smooth voice and of course great insights and learning for anyone who has a...
Marcus Luer, From Two Decades of Learning 04.05.2020 27:08
This time, I am sharing some of my stories of 27 years in the trenches of Sports Marketing, how I got into the industry and my 23 year journey as a Sports Marketing Entrepreneur in Asia. Hope you enjoy some of the stories and insights into TSA and our evolution as a company. Key Highlights How I got started, from tennis in Cologne, Germany to University at TCU in the US American Airlines experie...
Unmish Parthasarathi, Watching Cricket for a Living 27.04.2020 54:14
Unmish talks us thru his 20 years of experiences and learning sitting on different sides of the table, from his time at agencies, rights holders and broadcasters. Starting his career with TWI in the production space, great learning Early days of New Media 1998-2000 BBC Days, developing new media platforms, more learning experiences ESPN/Star Sports – developing new media platforms and services fo...
Jim Wright, The Commercial world of Motorsports 19.04.2020 1:02:15
Jim is taking us on a great journey through the commercial world of motorsports from his humble beginnings in UK motorsports to his career in Formula 1 to Formula E now. He is one of the most creative and talented commercial guys in Motorsports I know. His thinking and approach for how to create stories and sponsorship programs works for any sports. As a “commercial guy”, I love this talk. Anyone...
Sam Li, The world of Sina Sports 10.04.2020 44:37
Sam takes us into a deep dive tour of the fascinating world of SINA Sports, part of Sina- Weibo Group, China’s largest Social Media group (the Facebook, Twitter, Instagram of China, all rolled into one). Key Highlights China perspective on Covid-19, Sina Sports planning Early eye on sports thru law Degree – well established route Go back to his roots – NBA China first role in sports China Sports...
David Falk, The NBA Super Agent Goat 05.04.2020 1:29:32
Having the opportunity to interview one of the true Superstars of our industry was a privilege and honour. David, is not just the well known “Super Agent” of Michael Jordan but he is truly someone who changed the face of our industry and still is at the age of 70. Listen, learn and enjoy. Tons of wisdom in that 1.5 hours. Key Highlights Suburb of New York upbringing and his parents influence...
Maurizio Barbieri, "Maurizio's Digital Journey to Twitter" 27.03.2020 56:27
Maurizio's story has been all about digital for 20+ years of his career, from the early days of sports websites, to streaming content, to other digital ventures, some worked, some were too early. His journey lead him to Twitter. And he is loving it. Enjoy his stories. Key Highlights His early days in Basketball Coaching, always with an eye on technology and data Working with Ricardo D’Silva and...
Joe de Sena, "Spartan Tough" 12.03.2020 31:23
Spartan Tough - Amazing insights and awesome “raw” sharing by Mr Spartan himself, Joe de Sena. His mindset and philosophies for business and life are perfect for the current climate and global challenges. You have to be “Spartan Tough” to make it through all the obstacles which are currently out there. Business is a “Combat sport” (surprised he didn’t say “Spartan Race”) and he prepares for it w...
Alistair Gosling, "Mr Extreme", A 25 Year Journey 11.02.2020 51:55
Key Highlights Al talks about how he got into the business of Extreme Sports thru his passion for that type of Sports in his youth How he felt Dyslexia has helped him to be mentally tough and ready for a role as an Entrepreneur How the business was scaled and the first big break thru launching the Extreme Sports Channel with UPC as investor (raising US$ 35 million) Al talks us thru the different f...
From Radio, PayTV, to Facebook ... Peter Hutton's Journey 07.01.2020 48:04
Highlights Early days at TWI story, producing Football Mundial show around the world and how many times it went wrong How he got started during University days as a Sports Radio commentator Learning from his early days in Pay TV at BSB/SKY UK, Ten Sports, ESPN Star Sports – growing pains to success Is OTT the new PAY-TV world? Great learn opportunities in start-up environment Challenge of traditi...
Scott O'Neil, From Mail-room to C-Suite 19.12.2019 52:05
Key Highlights Scott shares his early days, coming out of college and how he got started (the hard way) in the industry (at the New Jersey Nets) How he found his groove, valuable lessons for any student and inspiring sports executive How is own experience shaped his Leadership style now His NBA days and lessons learned there – relationships and communication (face time) His view of falling in lov...
Hot Topic with Phil Lines - Black Out Rule & Amazon Prime's Premier League Debut 11.12.2019 23:03
Hot Topic with Phil Lines - Black Out Rule & Amazon Prime's Premier League Debut. Marcus Luer interviews Phil Lines, the man best known for taking the Premier League Media rights globally to new heights in the early 2000. Phil started his illustrious career as a Journalist before spending time at ISL and Formula One and then later at the BBC and ITV in the UK. Phil set up the world’s first sports...
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