The SportBusiness Podcast

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry. This week, Frank Dunne and Ben Cronin a deep dive into the new sponsorship deal between beer brand Budweiser and the Premier League’s Everton FC, looking at how the club is leveraging the building of its new stadium through a ‘founding partner’ spons...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Imran Yusuf joins to discuss the Bundesliga’s strategies for differentiating itself as a brand, through marketing and technology. We also analyse a hybrid media rights sales approach often involving multiple partners, most notably in the UK where two popular YouTub...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Frank Dunne joins the pod to shed light on the evolution of the Premier League’s media rights sales and boldly predicts continued increases in international revenues going forward. Matthew Glendinning and Jonathan Rest discuss the America’s Cup and the new landmark F1-style s...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. Faaez Samadi and Jonathan Rest look Down Under as Cricket Australia seals a long sought-after principal sponsorship with Australian bank Westpac. They also discuss Big Bash League investment appetite and the impact of Brisbane’s Olympics on Australian rights-holders. In tennis, Maria Kh...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest take a deep dive into...World Aquatics after it posted its best-ever financial results. We break down the numbers and discuss agency involvement, the importance of star swimmers and if there is new, disruptive inventory to invest in post ISL. In...

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry. This week, Frank Dunne and Matthew Glendinning take a deep dive into the new five-year sponsorship deal between financial services company Novuna and Athletic Ventures, looking at Novuna’s reasons for targeting athletics and asking what the deal means for the...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.   This week, we take a break from our usual format to bring you our first-ever SportBusiness Podcast Q&A , where we address a range of questions sent in by you, our listeners.   Show host Catherine Davies is joined by Jonathan Rest, Imran Yusuf, Ben Cronin and Duncan Griff...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.    This week, Martin Ross and Jonathan Rest take a deep dive into CazéTV, the Brazilian sports streamer, which burst onto the scene with record-breaking coverage of the 2022 FIFA World Cup and will now show all 104 matches in next year’s tournament.    Then Matthew W...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest discuss the call by Benfica to halt the planned centralised sale of Liga Portugal media rights amid criticisms of revenue projections. Imran Yusuf sheds light on the International Cricket Council’s new CEO and what that might mean for the body’s...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest look ahead to the 2026 Commonwealth Games and how new sponsorship and media rights agency deals, plus a new host broadcaster, will shape a scaled-down event in Glasgow next summer. In a break from our usual format, host Catherine Davies takes the...

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry. Inside the Deal is the monthly podcast from SportBusiness. Every month we take an in-depth look at one deal from the industry, together with an expert reporter from the SportBusiness team. It could be a deal for media rights, for sponsorship, distribution, eve...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross puts DAZN’s ‘landmark’ US deal under the spotlight: will sublicensed Spanish-language rights to Uefa club competitions help it break through to the mainstream? Ben Cronin takes us through Mastercard’s new Billie Jean King Cup sponsorship, and then joins Jonat...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, we delve into Netflix’s landmark move – a deal to carry French commercial broadcaster TF1’s linear channels, including its entire sports portfolio. That in the same week streaming surpassed cable and over-the-air viewership in the US for the first time. Matthew Williams revea...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest and Martin Ross take a deep dive into Warner Bros. Discovery’s decision to separate the company into two divisions – Global Networks and Streaming & Studios – and what that could mean for the business, especially its cable sports channels in the US and a $3b...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Frank Dunne and Martin Ross examine Uefa’s 2024–27 rights sales as UC3 navigates the post-breakaway era, and reflect on Team’s 35-year role in building the Champions League into the success it is today. Maria Kholodova reports on the Bundesliga’s unusual streaming deal with O...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.   This week, Jonathan Rest, Martin Ross and Ben Cronin weigh in on how senior hires made by Relevent Sports Group and its newly-created special purpose vehicle will tackle the commercialisation of Uefa club competitions. Ben sheds light on Everton’s new stadium naming rights deal w...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross expands on exclusive breaking news of Uefa Women’s Champions League rights deals with Disney+ and the EBU. Jonathan Rest brings us up to speed with another Disney move amid F1’s latest push to broaden – and lower the average age of - its fanbase through new licens...

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest and Ben Cronin explore the wider implications of Fifa’s news, released last week, that the Women’s World Cup will expand to 48 teams from 2031 onwards – and what it could mean for broadcasters and sponsors. Frank Dunne explains how DAZN are defying industry expe...

Welcome to The SportBusiness Podcast , getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest and Faaez Samadi discuss Major League Soccer’s ground-breaking new deal with Electronic Arts, which will livestream four matches on its mobile gaming platform, and what that suggests about MLS’ broadcast strategy. Staying in the US, Matthew Glendinning talks ab...

Welcome to The SportBusiness Podcast , getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest and Martin Ross discuss Fubo boss David Gandler’s purchase of a majority stake in Leyton Orient and how the EFL is using storytelling to build its brand stateside. Staying in east London, Jon brings exclusive news of US-based New Balance’s Premier League return...

Welcome to the SportBusiness Podcast , getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest and Martin Ross dive into a SportBusiness exclusive as McLaren cuts Castore and brings in Puma as its new apparel supplier. We join YouTube’s 20th birthday celebrations with Frank Dunne, whose three-parter on the platform lit up SportBusiness Media last week. I...

Welcome to the SportBusiness Podcast , getting you informed on the biggest stories in the global sports industry. This week, we’re in divorce court. Callum McCarthy and Martin Ross discuss the ramifications of the LFP’s never-ending dispute with DAZN, as well as the messy fallout of LaLiga’s decision to dump long-time production partner Mediapro for HBS. Matthew Glendinning makes his debut to tell...

Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, we take a look at Ari Emanuel's latest restructure of the Endeavor/TKO/WME/IMG machine, as he buys the Miami and Madrid stops on the ATP Tour for himself. Global news editor Martin Ross helps you decipher what has gone where, and why. Maria Kholodova joins us to chat Grand Sl...

Welcome to the SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Callum McCarthy is joined by Martin Ross and Imran Yusuf to explore why Rogers pulled the trigger on a $7.7bn deal with the NHL, Fifa electing to play it safe with Women's World Cup venues in 2031 and 2035, as well as Two Circles expanding its media rights business and some B...

Welcome to another episode of The SportBusiness Podcast . This week, Callum McCarthy is joined by Martin Ross and Jonathan Rest for a wide-ranging conversation covering Brisbane 2032, the NBA's march on Europe, Kosmos and the ITF settling their differences, and whether to take Speedos to Sportel Miami. As an additional treat, SportBusiness Sponsorship's Ben Cronin drops in for an in-depth analysis...