The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Have you ever been a bit nervous about approaching a Broker or a Brokerage as a whole to introduce yourself and your real estate business? Have you tried before and gotten little to no response? Does it seem impossible to get that "big break" How long exactly DOES it take to develop a good relationship with a Real Estate Brokerage? These are all questions we've all dealt with. We invite you to lis...

We have a GREAT topic, and had (yes, had) two great guests lined up to share with you what Realtors look for in a real estate media partner. Pam Swiercz and Janelle Pfeiffer of Berkshire Hathaway - KEE Realty in Southeast Michigan were on the schedule to join us to share their valuable insight, but, technical issues got the best of us! So, Todd & Craig share their thoughts and experiences of w...

This week we're excited to talk with our very first international real estate media company owner, Simon Caya, of Caya Media! Simon shares his insights on having a positive owner mindset, decisiveness, fitness for owners and some of the minor cultural differences of real estate media outside the U.S. Chapter Timestamps: 0:00 Episode open 01:56 Some Encouragement for You 04:51 Spiro Updates 07:14 I...

Shannon Landers, VP of Product at Spiro joins Todd & Craig on the podcast to summarize the events of the 1st quarter in real estate, and to offer her forecast of what to expect in the 2nd quarter 2025. How can you best prepare? Chapter Timestamps: 0:00 Episode Open 0:02:02 Spiro Updates 04:37 AutoHDR Implementation at WOW 07:21 Shannon Landers - 1st Quarter Review/2nd Quarter Forecast 1:05:31...

AI photo editing. Love it. Hate it. Be suspicious of it. Every opinion is out there, and the real estate media groups and forums online have been talking a lot about it. Why the sudden surge in interest in the last month? Primarily due to a company called "AutoHDR". This week, we welcome fellow Real Estate Media company owner Matt Gia, who started AutoHDR. So what's the story with this effort and...

REPP 2024 Speaker Warren McCarthy, of McCarthy joins Todd & Craig this week to share his story of how he went from being a full time medical student, to a Real Estate Media Business Owner. Warren shares some great insights and inspiration for you to continue growing your business. You don't want to miss this! Chapter Timestamps: 0:00 Episode Open 02:12 Spiro Software Updates 05:10 How to Sugge...

While Todd is out this week, Craig & Steve Musser, Director of Sales & Marketing at WOW Video Tours go over some strategies to help you grow your client base. How much does personality play into how you approach your business development plan? Can you have different methods within the same company with different business development specialists? What are the ways you develop client relatio...

Todd and Craig give the latest updates on Spiro, an updated discussion on AI Photo Editing, and address a listener question about how to effectively follow up with Brokers and Realtors that you've contacted regarding your real estate media services.  Thank you for your continual feedback and questions to the Podcast! Chapter Timestamps: 0:00 Episode Open 01:57 Spiro Updates 05:55 AutoHDR AI Photo...

There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect us? How does this affect our clients? How does this affect our human editors? Todd and Craig discuss the various scenarios and what this quickly emerging technology can do to impact our businesses. Chapter Timestamps: 0:00 Episode Open 01:39 Spiro Su...

Todd & Craig tackle some of your questions you've sent in. What can we try to help answer for you to help you build a strong Real Estate Media business? Chapter Time Stamps 0:00 Episode Open 03:45 Developing a Year Calendar 08:00 Never Be Surprised 14:45 Take Care of Your Health 21:26 Spiro Updates 28:54 Answering Listener/Viewer Questions 45:36 Joining the NAREB – Democracy in Housing 57:18 E...

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig again on the podcast to discuss "Building Your Dream Team", her topic she spoke on at the REPP 2024 conference. Are you at the point of needing to start to hire and grow your team? Are you wanting to work more ON your business rather than IN your business? Watch/Listen for some great advice and wisdom from Colleen! Chapter Timestam...

Todd shares an introduction to coaching techniques for you to start implementing in the leadership of your team. Connecting with the people on your team in a real, human level can pay dividends...not just literally, but also in the relationships you have with your employees and contractors. Chapter Timestamps: 0:00 Episode Open 01:43 Coaching Techniques Intro 03:17 Spiro Academy Info 05:34 Spiro U...

We know...it's not a particularly gripping topic to discuss, but it IS critical to master. What is it? Managing your time. And what is one of the most effective ways to do so? Tracking your time. Todd and Craig discuss the time tracking method to helping you become more efficient, and ultimately more effective in running your real estate media business. Also, Craig is giving away another book on l...

The title of this episode is pretty self-explanatory. While we always aim to serve others in our businesses with consistency and excellence, mistakes/human errors DO happen. So, when you DO make a mistake with a client, how do you handle it? You can you turn a potentially bad situation, into something redeemable. Craig shares a failure on his part, and he and Todd talk through how it was addressed...

What is your most valuable asset in your real estate media business? If you're an owner that has anyone shooting for you besides yourself, we'd propose that your photographers are that "most valuable asset", so we believe it's critical that you...cover your assets! Listen in for tips from Todd & Craig on how to truly care for the humans that are helping you serve your clients and grow your bus...

An awesome attitude in life goes a long way in not just your personal life, but also in your business. Todd and Craig welcome special guest, Tyler Graham, owner of Weston Media, and a REPP 2024 Panel Speaker. Tyler shares his beginnings as a Real Estate Media Photographer and business owner in the Myrtle Beach, SC market, and how he grew at the rate that he did. He makes growth look easy...but is...

Vice President of Product at Spiro, Shannon Landers, joins Todd & Craig to discuss our 1st Quarter 2025 Forecast of what the Real Estate Market will look like (primarily in the U.S.). Todd shares the latest updates for the Spiro Software platform, and we get rolling with a new year. Thank you for joining us for the Spiro Podcast! Chapter Timestamps: 0:00 Episode Open 03:10 Spiro Updates 06:00...

REPP 2024 Panel Speaker Scott Golmic, owner of The Real Estateographers joins Todd & Craig on this episode to talk a bit about his topic he presented at the REPP 2024 conference: Growing from 0 to 20K a Month in a new to him market. Scott talks about what not to worry about in starting and growing your business, traps he fell into and how to avoid them, and how to best audit and prioritize you...

Business continuity is a topic that we haven't covered before, and we have a feeling not a lot of people immediately think about. What happens to your business if disaster strikes, and you are not around? Or incapacitated somehow? How do you continue to serve your clients and communicate to them what may be happening? Todd and Craig welcome Assaf Lowenstein, owner of Builds n' Lenses Media to disc...

Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you a recap of both conferences they went to. These conferences are great opportunities to learn more about both the creative side and the business side of real estate media.   To learn more about conferences: PMRE Conference: https://www.pmreconference...

Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed? Leadership Books &...

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to understand your financials and stay on top of them. C...

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourself as you grow your real estate photography &...

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate Media business, and how to retain them as lon...

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well.  In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Estate Media business, and how to retain them a...