The Spin Sucks Podcast with Gini Dietrich

It seems like everyone is having more difficulty getting media placements than they used to - the old strategies for getting earned media just aren't working any more, and that means we need to update our approach. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast.

What does it mean for you as a professional communicator when you have to do more with less as budgets constrict? On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to navigate layoffs, hiring freezes, budget cuts and more over the next year. Now is the time to focus on what you know works.

Have you jumped on the Generative AI bandwagon yet? It can be a powerful tool to help you work more efficiently, and today on the Spin Sucks Podcast, Gini Dietrich is talking about some of the strategies you can use to get started, the latest guidelines from the PR Council, and why you really need to fact-check.

It can be easy to create the expectation that you're always available via email or slack or any of the other channels we use to communicate with our teams and clients. On today's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to create a culture of communication that is a little easier to manage.

Complaints against a brand - real or not - can now be immediately distributed around the entire world, and that means that the role of communication professionals has changed too. Gini Dietrich is talking about reputation management in a highly-scrutinized environment on today's episode of the Spin Sucks Podcast.

It's important for the stories we tell to be meaningful to ourselves as communicators, and to the audience that ultimately receives them - but we don't want to drift into creating or exaggerating drama. Gini Dietrich is talking about how to become better storytellers on this week's episode of the Spin Sucks Podcast.

More and more companies are talking about bringing people back into offices, despite most employees not being interested. Apparently there is no replacement for in-person culture and mentorship. Gini Dietrich is talking about why remote can be perfectly fine if you're willing to make just a few adjustments.

When does it make sense to hire a coach? Gini Dietrich shares when and why you should hire a coach.

It used to be that the 'best practice' for companies having opinions on social issues was: don't! But that is all changing and today on the Spin Sucks Podcast, Gini Dietrich is talking about the role of communications in helping an organization speak up about it's values.

If the looming recession is making you nervous for your agency or business, then you should be thinking about how to evolve your services and offerings to make sure you're able to weather the storm. Gini Dietrich is talking about what to do, and how to communicate it's value on this week's episode of the Spin Sucks Podcast.

It's time to stop procrastinating - your marketing needs to be working for you, and be resilient in the face of economic shifts. Identify what is really working for you, and make sure your income is diversified enough, to weather the tides. Gini Dietrich is talking about how on the Spin Sucks Podcast.

Gini Dietrich thinks that you should stop being afraid of contributed content, and make it an integral part of your communications strategy. You control the message, the anchor text and the URL - and it's easier to place than many other types of content. Learn all about it on this week's episode of the Spin Sucks Podcast.

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.

A civil conversation on social media might sound like an oxymoron, but some companies have been making an effort with features that allow communicators to control the tone of conversations. Today on the Spin Sucks podcast, Gini Dietrich is talking about how to moderate your social media accounts to keep the trolls at bay.

If you want to succeed, you need a strategic plan. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to create and communicate strategic plans for your company or clients.

The best time to plant a tree is 10 years ago, and the second best time is today. A new business tree is the foundation of a relationship that can turn into clients, opportunities and professional connections... if you can stay top of mind between the time you plant and the time it bears fruit. Gini Dietrich is talking about how, today on the Spin Sucks Podcast.

Most executives suck at communication, and they overlook the most powerful tool in their tool belt...the communications professional. This week on the Spin Sucks podcast, Gini Dietrich dives into a recent Axios article detailing why executives are bad communicators and what they can do about it. Axios Finish Line: Why leaders are bad communicators

There is nothing like the feeling of receiving and RFP and imagining what winning it could mean for your business. They're not always a good idea, however, and sometimes it makes the most sense to respectfully decline. This week on the Spin Sucks Podcast, Gini Dietrich is talking about RFPs, what clients expect from them, and how much it can cost just to respond.

There is a lot in communications you have to react to rather than create and control, but Owned Media is all yours. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make the most of your Owned Media and integrate it into your PESO program.

Is sales enablement all there is to communications? You and I would say no, but a lot of executives, especially those with a sales background might be inclined to think so. In this week's episode of the Spin Sucks, Gini Dietrich is bridging that divide by talking about how the PESO model can be specifically applied to the buyers journey.

On this week’s Spin Sucks podcast episode, Gini Dietrich is sharing a PESO Model™ primer: why you need it, why your communications program should evolve, how to measure it, and why executives love it.

Happy New Year! Hopefully you have had a lovely break, and you're ready to tackle a new year with new projects, new clients and piles of data to measure. Gini Dietrich is talking about what you should measure this year and why on the Spin Sucks Podcast. PESO Model™ Certification and Fundamentals of Media Measurement.

You might have heard about ChatGPT - the ai engine that can answer questions and generate content. Gini Dietrich is giving a demonstration of the tool and talking about when AI writing can be helpful, and when it won't be on this week's episode of the Spin Sucks Podcast.

You never need a communications professional more than when things get really, really messy. There is a certain type of tech CEO that doesn't seem to believe they need communications counsel - and the results are going to be extremely interesting. Gini Dietrich is talking about the fall of FTX and the actions of Sam Bankman-Fried on this week's episode of the Spin Sucks Podcast.

It's always important to stay up to date on the latest data! Especially when you're building and maintaining robust and comprehensive communications plans. This week on the Spin Sucks Podcast, Gini Dietrich is looking at the results from this year's Content Marketing Institute and Marketing Profs Content Marketing Benchmarks Budget and Trends Survey.