The Spin Sucks Podcast with Gini Dietrich

On this week's Spin Sucks Podcast, Gini Dietrich is talking about how to effortlessly plan your communications for the next 90 days. Really! Book mentioned in this episode: https://www.eosworldwide.com/traction-book

As we hit the motherload of crises - social, health, economic, communications professionals need to take a close look at how they are communicating internally and externally. We've seen new challenges, and learned new ways to convey what we believe in. In this week's episode of the Spin Sucks podcast, Gini Dietrich talks about the future of crisis communications.

In this episode of Spin Sucks, Gini talks about her first experience as a manager in an agency, and what she's learned since then about the difference between managing and leading - and how to be a better communicator and leader of your colleagues.

What drives Gini Dietrich absolutely batty? Thinking that the diffrent elements of communication are totally different fields that stand alone. We're all communicators whether we're in email marketing or crisis communications or anything in between. Listen to this week's episode to find out why.

Working with a new client is exciting - there are so many possibilities, and opportunities to tell new stories and try new things. But to start on the right foot you need a strategic plan - and that is something that is often overlooked. That's what today's episode of the Spin Sucks Podcast is all about. Enjoy!

To swear or not to swear in your marketing? In this week's spin sucks podcast Gini Dietrich talks about what the science and stats say about swearing, and how it might be percieved by your audience.

User-generated content is an amazing part of your social media efforts, and most of us have some kind of system to monitor and manage our mentions on the different platforms. What you use depends on your needs, goals and how many mentions you have to deal with! Today we're talking about what you need to do when it's time to graduate from monitoring alone to adding social media moderation to your w...

What can we learn from Justice Ruth Bader Ginsberg as professionals and as human beings?

Sometimes dificult, challenging or even damaging things can happen to a brand through no fault of thier own. These days, a crisis isn't an "if" it's a "when" - so on today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to tell when a crisis is brewing, and how to prepare.

Last fall, we released an episode about the importance of diversifying your income, and we thought that going into the fall of this uniquely challening year would be a good time to revisit it. Enjoy!

In this month's last Agency Leadership cross post, Gini Dietrich and Chip Griffin talk about getting extra help for your business in the form of virtual assistants, sites like Upwork, in-house hires and other ways to relieve the burden of repetitive tasks. Next week we'll be back with the Spin Sucks Podcast!

In this cross-post from the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk about offering services like social media, community building, crisis - and maintaining some semblance of work life balance while you're at it. It will help you think about setting boundaries and expectations, no matter what your role in an organization is. Enjoy!

Welcome to another August episode of the Spin Sucks Podcast where we're sharing great episodes from the Agency Leadership Podcast that Gini co-hosts with Chip Griffin. Today you're going to hear about one of my favorite topics: non-traditional revenue streams!

Please enjoy this cross-post from the Agency Leadership podcast! This month on the Spin Sucks Podcast, while we're getting ready for another school year in a pandemic, you're going to be getting cross-posts of some of my favorite episodes from the Agency Leadership podcast that I co-host with Chip Griffin. Today, we're playing a recent episode about generating new business! Enjoy!

In this week's episode Gini Dietrich talks about how to measure the results of your PESO model strategy. This can be intimidating, but communicating the successes and opportunities for further improvement to leadership and the rest of your team is a critical factor in a program that provides value over the long term.

The last piece of an integrated PESO Model program before you start measuring is authority. That's what happens when you've built a reputation for an individual or organization. If you've been listening to the PESO model series, and learn how to implement it through the certification, you know that authority is the result of your work. There is some work you'll need to do as well as the organic re...

Paid media often brings to mind mascots, jingles and Super Bowl commercials - and while they are all important, they're not part of a PESO model strategy driven by communications and marketing! Today, Gini is talking about using paid media in search and social to help turn traffic into clients and customers.

It seems like every day brings with it a new social media channel or trending meme. What TikTok dance craze have you learned during the pandemic? What are we going to do about our influencer programs? Will a broom really stand up by itself on a particular day because of a hashtag trend? And what the heck is this Vero thing all about? It’s tough to keep up. Every day there is something new and fun...

In the PESO Model process, where earned and owned media overlap, search engine optimization reigns supreme. Though SEO seems scary to a marketer or communicator who is not trained in the intricate details of the specialty, we are not going to focus on anything technical. Rather, the process focuses on doing what you do best while implementing some search engine optimization at the same time.

If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest and social injustice, the ability to evolve quickly is more and more relevant, and that's what Gini talks about in this week's episode of the Spin Sucks Podcast.

The role of the communicator is to adapt, and evolve, especially now. Not only do we have to keep up with current events and work to stay top-of-mind without seeming tone deaf, we have to learn and use everything new that comes along—or be able to make the decision you don’t have to use everything new that comes along. In this week's episode of the Spin Sucks Podcast, Gini talks about how the PESO...

In today's episode of the Spin Sucks Podcast, Gini talks about what it means for a company to take a stand for social justice, the kinds of conversations you need to have with your team and clients, what it can cost, and why it's absolutely necessary to do. LINKS MENTIONED IN THIS EPISODE Gina Luttrell and Natalia Flores  Diversity, Equality, and Inclusion Spin Sucks Community Employee Activism  

A recentWall Street Journal article talks about how to survive the pandemic by taking cues from nature. Naturally, of course.  As it turns out, wildfires, pine cones, armadillos, geckos, and mantis shrimp hold the key to out coming out of the pandemic with our heads on straight—and a new found passion for our careers.  The idea that we can innovate by observing and copying nature is a concept popu...

Gini Dietrich makes a confession in this week's Spin Sucks podcast episode. She describes that, because she's run her own company for years, taking the responsibility and the risks and reaping the rewards, she’ll never be a good employee. She says she wasn’t a good employee when she was employed so today she is certain she'd make whomever hired her absolutely miserable. But that isn’t to say creat...

Creating strong, engaged online communities is more important now than it has ever been - in this replay of an episode from early 2019, Gini talks about building online communities, the secret sauce of engagement, and the short and long term benefits of having one.