The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich loves content. All kinds of content. But especially blogs. The door is open for absolutely everybody to tell stories in ways that area meaningful for them, and if you invest the time, over time, there are likely to be people paying attention. Today, Gini is talking about the insights found in Andy Crestodina's and the team at Orbit Media's annual Blogger Survey.

A lot of people (although not all!) love working remotely. That means that re-opening workplaces is a minefield in more ways than one - and that means it's an interesting time to be a communicator. From vaccine status, to racism and misogyny, to the ongoing struggle between school hours and work hours, Gini Dietrich is talking about returning to offices (or not!) and how professional communicators...

There has never been a better time in history for communicators. On this week's episode of the Spin Sucks Podcast, Gini Dietrich discusses the research findings of the 2021 Future of Corporate Communications Study and how the communicator's role is forever changed. She breaks down her four favorite insights she found in the report, shares what that means for you, and how you can make 2022 and beyo...

It's been 12 years since the first Trends and Insights report from The Content Marketing Institute and Marketing Profs. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the report, and particularly, what changes Covid has wrought. Tune in to find out what the report means for your communications work.

Where were you during the Great Facebook Outage of 2021? Was it a tech problem that could happen to any company, or something a little more suspicious? That's what Gini is talking about on this week's episode of the Spin Sucks Podcast.

Trust in the media is declining - and often for pretty good reason. On today's epispde of the Spin Sucks Podcast, Gini Dietrich is talking about why, what role PR professionals and journalists have it it, and what you should be doing to keep your credibility high. Join the Spin Sucks Community SpinSucks.com/spin-sucks-community.

PR has expectations and a perception issue - together these can make for a challenging reputation and a major hurdle to overcome when they're pitching their services - especially when there is someone sneaking around with alternative goals. Gini Dietrich talks about why this is and what you can to about on this week's episode of the Spin Sucks Podcast.

Mental Health has always been important, but it hasn't always been something we talked about. The pandemic has changed all that and employees around the world are reconsidering their work lives. Companies who want the best talent need to be hyper aware of how their employees are doing. That's what Gini Dietrich is talking about on this weeks episode of the Spin Sucks Podcast.

In this week's episde of the Spin Sucks Podcast, Gini Dietrich is talking about how far Spin Sucks has come over the years. She looks back to the beginnings of the blog (and shares the very first blog post that appeared on it!) and talks about how things have, and continue to change for the better.

Usually, when someone shares copywritten content, it's often an innocent, or perhaps ignorant, mistake. Most people are gracious when you point it out, and correct the issue - but then there are those that don't- and they tend to blame it on the intern. A lot of things get blamed on interns - is that fair? Find out on this week's episode of the Spin Sucks Podcast with Gini Dietrich.

While the PR industry isn't as diverse as it should be, many agencies have made tangible commitments to do better. These commitments don't mention pay equity - which is still a problem. Learn about it on this week's episode of the Spin Sucks Podcast with Gini Dietrich.

Annual CMO Spend Survey from Gartner is out and it's not pretty. Marketing budgets have fallen to their lowest point in the history of they survey. So what are companies spending their marketing money on, and how can you make the most of it? Find out on this week's episode of the Spin Sucks Podcast with Gini Dietrich.

If you're in PR you probably send pitches, and if you're a journalist, you probably get them! A recent survey from Propel says that "journalists are remarkably quick to open media pitches if interested..." Gini notes that it's more likely to be an email scanning service within the first 10 minutes after sending than a human being who can make a decision. Gini breaks down the reults of this survey...

Business leaders need to change their thinking around the value of communications. There are a lot of erroneous perceptions (some of them pretty mean!) about PR, and we need to combat them! Gini Dietrich is talking about how on this episode of the Spin Sucks podcast.

When organizations have public mishaps, it's often blamed on faulty PR - and the thinking goes that if you fix the communications problem, and a future free of damning press scrutiny awaits. This is sometimes true - but not usually. PR woes are usually a result structural issues within a company, and on this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why it happens, a...

If 2020 taught us anything, it was that everyone has been re-examining the brands we buy from, for, invest in, work for and otherwise support. Issues of morale, engagement and culture are more important than other, and that means a new emphasis on internal communications. But mistakes are still being made - especially in communicating how we're going back to work. Find out how to make sure you're...

How much can AI really do for us? There are tool and services available now that are offering some pretty impressive AI generated materials - but they're not quite ready to replace us yet. Join us on this week's episode of Spin Sucks to talk about what artifical intelligence can do for your communications program.

The JOTW Strategic Comms Strategy Survey has recently been released, which analyzes what is going on in the communications industry, and as you might suspect, there are some challenges that communicators are facing. From DE&I to internal communications, from leaders that don't get it to the lingering effects of the pandemic, from measuring efforts to cutting through the noise, Gini Dietrich talks...

As much as we might like to trust who we meet, watch and read - there are people and companies out there using fake personas to handle their outward facing communications. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the ethics of fake personas, and what to do if you encounter one.

On this week's episode of the Spin Sucks Podcast Gini Dietrich is breaking down the results from a recent survey conducted by MuckRack about the challenges that the PR industry is facing. From budget limitations to inability to measure quantifiable results, find out what other communicators are working on, and what you can do to improve your own results.

If you're starting a corporate blog, you need it to start producing results as quickly as possible, but that's no easy feat. Blogs can be one of the most challenging projects communicators take on. Gini Dietrich knows all about it and is sharing seven ways to start seeing success out of the gate.

Our role has become more essential as we have helped keep organizations focused and moving forward in the past 15 months. The Ragan Communications Benchmark Report breaks down the changes in communications and what a communicator’s role will be in the next three to five years. Gini Dietrich reviews the findings of the report, including communications budgets, technology and mobile communication tr...

As a communicator, you need to be able to stand up to yourself—on everything from boundaries and your personal time to protecting your ideas and intellectual property. IP theft is a major concern for us right-brained creatives and you need to find the balance between being friendly and making sure you're compensated for your work. Gini Dietrich talks about how you can walk that line in this week's...

If the pandemic has taught us anything about business, it's that communications expertise is not just necessary, it's imperative. From political and economic upheaval to a global movement for social justice to a mass exodus of women from the workplace—it's the first time in history we've seen so many crises at one time, and the companies weathering them are the ones with communications experts at...

Sometimes you have to make tough decisions about opportunities that come your way. You might have heard the advice "if it's not a heck yes, it's a no." If you're waffling on a decision, or you feel like there are important reasons to say yes to something you're not wildly enthusiastic about, there are really good reasons to maintain your boundaries and priorities and say no. Gini Dietrich is talki...