Jessica Rasdall

The Speak to Scale Podcast

Business EN ↓ 232 episodes

‘Speak to Scale with Jessica Rasdall’ is a podcast for entrepreneurs who want to scale their business with public speaking. Each and every week we’re sharing expert interviews, actionable education, and inspiration to help you grow your business from the stage. Adding speaking to your business doesn’t have to be a mystery. Whether you’re an entrepreneur ready to add speaking to their business or you’re planning to host your own events, Speak to Scale breaks down the barriers between organizers, speakers, and attendees to elevate education in our industry and raise the bar for live events. As a...

Author

Jessica Rasdall

Category

Business

Latest episode

Jun 5, 2024

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Episodes

Ep 181 - How Your Digital Product Business Can Grow With Speaking 01.03.2022

Do you have a digital product that either you offer for sale or for free? Friend, speaking engagements can help you scale your business when you are in front of the right audience. In this episode, you will hear success stories from business owners who have used speaking engagements to promote their digital products, along with helpful information for anyone who wants their digital product busines...

Ep 180 Stand Up For Your Values To Stand Out ft Ashlee Sang 23.02.2022

Values may sound like a buzzword or simply a box you need to check in your business, but the reality is that our values can help guide our business and stand out. When you're able to communicate your values, you can better connect with your audience. In this episode, Ashlee Sang joins us to share how to determine your values, communicate them effectively, and work them into your speaking strategy....

Ep 179 - Unconventional Speaking Opportunities You Might Not Have Considered 16.02.2022

Are you feeling intimidated by speaking on a giant stage in front of hundreds or thousands of people? Friend, it may be time to redefine what a speaking opportunity is! Stages come in many forms, and some of them might surprise you. In this episode, I will be showing you how you can show up for your audience on unconventional stages and have just as much impact as if you were on a giant stage. Rev...

Ep 178 - Academy Student Spotlight with Amy Scott 09.02.2022

Finances can be intimidating and exciting—whichever emotion you feel when you look at them, we believe there is always room to improve. In today's episode, I've brought on one of my Speaking Strategy Academy students, Amy Scott, to showcase her expertise on this topic and share a little about what she's taken away inside the Academy. Listen in as Amy shares a little about her business, how she bel...

Ep 177 - How to Fit Speaking Into Your Marketing Plan 02.02.2022

Raise your hand if your speaking strategy and plans live in their own silo, separated from the rest of your business. If that's the case, we're going to fix it, because it shouldn't be that way. In this episode, I'm sharing how you can fit speaking into your existing marketing plan. Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/177

Ep 176 - Easing into Speaking: Your Beginner Speaker Roadmap 26.01.2022

Getting into speaking can feel overwhelming, so I want to show you step by step, what you should be focusing on to really create your beginning speaker roadmap. Listen in as I share three steps you can take to ease into speaking. Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/176

Ep 175 - What to Do When An Organizer Approaches You to Speak At Their Event 19.01.2022

The incoming speaking requests are landing in your inbox, but you want to be sure that you are responding to these the right way that fits benefits everyone involved. In this episode, I'll be showing you exactly what to do when an organizer approaches you to speak at their event! Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/175

Ep 174 - Academy Student Spotlight with Magan Ward 12.01.2022

It's easy to get lost in the noise and overwhelmed by all of the thoughts of so-called "gurus" these days, so it's important to know how to find your own way. In this episode, Magan Ward, a student of mine in Speaking Strategy Academy, joins us to share how she was able to ignore all of the noise and carved her own path, specifically when it comes to growing her email newsletter. Listen in as we d...

Ep 173 - Your 2022 Speaker Timeline — what you can expect if your goal is start speaking in 2022 05.01.2022

I imagine that you've got a pretty good handle on your goals and plans for 2022. You've likely realized that speaking is essential to helping you reach new audiences, get new clients, and hit those big goals you've set for yourself. But when should you start focusing on speaking in order to hit those goals? In today's episode, we're talking through your 2022 speaker timeline, what you need to know...

Ep 172 - Behind-the-Scenes: Lessons Learned in 2021 08.12.2021

As I look back over the last year, I can think of so many important lessons that I learned or was reminded of when it comes to speaking. Even after nearly a decade of speaking behind me, I'm still in awe of how some lessons continue to surprise me. In today's episode, I'm sharing ten very important lessons that I learned in 2021 that I think you should consider as we head into the new year! Review...

Ep 171 - Leverage Your Content Strategy for Speaking (ft. Latasha Doyle) 01.12.2021

You've nailed down your signature talk, right? What about when it comes time to plan your blog posts or write what to post on social media, do you get a little overwhelmed? There's a lot to choose from. In today's episode, I'm joined by my own team member, Latasha Doyle and we're breaking down how to leverage your content strategy for public speaking. Review the show notes and transcript at https:...

Ep 170 - What to Do Now to See Success as a Speaker in Q1 17.11.2021

As we approach the end of the year, here is your reminder that you should be pitching and planning for 2022 speaking opportunities now! Many podcast hosts, event organizers, and more are already planning out their Q1 content, so you'll want to make sure you're preparing for those opportunities before the end of the year!   In today's episode, I'm sharing four important steps to take this month in...

Ep 169 - Live Coaching with Irene Tyndale 10.11.2021

Are you ready to take your knowledge to the stage, but need a little guidance on your topics, presentation, or even audience? On today's episode, I'm taking you behind the scenes for a live coaching session to dive specifically into these questions! Irene Tyndale joins me to share about her speaking goals to grow her business! Listen in as we define her speaking topic, create dynamic conversions b...

Ep 168 - Turning a 40-Minute Talk Into 15 03.11.2021

I'm sure that you have an amazing presentation ready to go, but what happens when an opportunity comes across your desk, and they're looking for that same talk in a much shorter timeframe? In today's episode, I'm going to show you how to take your signature presentation and cut it down into a bite size talk without sacrificing impact. Join me for my guided step-by-step process! Review show notes a...

Ep 167 - BTS Live Coaching with Elizabeth Broderick 27.10.2021

Do you feel incredibly confident in the work that you do, but then question how can you translate that to a presentation that connects and converts? On today's episode, I'm taking you behind the scenes for a live coaching session to dive specifically into this issue. Elizabeth Broderick was so kind enough to open up and be vulnerable in her business and dreams of speaking. Listen in as we define h...

Ep 166 - How to Blend Speaking Strategy with Your Business Strategy 20.10.2021

As the end of the year is approaching, it's time to start thinking about your business strategy for the next year and figuring out how speaking will fit into that plan. In today's episode, I'm showing you how to blend your speaking strategy with your business strategy—because they should work together, not separate. Review show notes and transcript at https://thepublicspeakingstrategist.com/showno...

Ep 165 - Instructional Design and Speaking ft. Vanessa Alzate 13.10.2021

Are you creating educational content for your business? Whether it's educational posts online courses dive deep programs. As a subject matter expert, sometimes we are just a little too close to our work to create educational content that creates real change for our audience. In today's episode, I have brought in instructional designer Vanessa Alzate to show us exactly how to create high value educ...

Ep 164 - How to Craft a Presentation 06.10.2021

Have you ever sat down to craft your presentation, but you have no idea how to get started? In today's episode, I'm going to show you exactly how I write presentations for myself, for my clients and how we teach our students to do it themselves. Listen in as I walk you through writing for your audience, repurposing talks, and the steps you should be taking to craft and prep for your presentation....

Ep 163 - Scale from the Stage with an Agency Model ft. Tasha Booth 29.09.2021

Are you building a team or an agency with your business? There's a major difference! With building an agency, you're able to step out of the client work, be a CEO, and open doors for other opportunities! In this episode, Tasha Booth of The Launch Guild joins us to share how she's scaled her business with an agency model, allowing her to speak on 50 podcasts per year (and still growing her business...

Ep 162 - How to Troubleshoot Your Speaking ROI 22.09.2021

You've added speaking to your business for a reason, but what do you do when you're not seeing the results you want? Today's episode breaks down the different speaking tiers, how to measure the ROI of those tiers, and how to troubleshoot your ROI (Return on Investment) when it's not meeting your goals. Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/162

Ep 161 - The Enneagram and Speaking ft. Sarajane Case 15.09.2021

Are you as obsessed with the Enneagram as I am? Guess what—your enneagram type directly effects how you approach speaking opportunities. Today, enneagram expert Sarajane Case of Enneagram and Coffee joins me to unpack the different enneagram stances and how each enneagram type handles committing to opportunities. Listen is as we chat about our own experience with understanding our enneagrams and i...

Ep 160 - When to Follow-Up and When to Let it Go 08.09.2021

Would you believe me if I told you that some of my biggest contracts began with "no's" to my pitches? Spoiler alert: it's true. Not every single opportunity is going to say yes, and you may never hear back from most of them. Today I'm sharing how I follow up on my own pitches when I don't hear back. Listen in as I highlight my best practices in following up, how to continue to nurture that relatio...

Ep 159: Creating Raving Fans from The Stage (ft. Desola Davis) 01.09.2021

Wouldn't it be great if every time you stepped on a stage, a podcast or a summit, that you could create a new stream of leads, and not just cold air lukewarm leads, but raving fans? Desola Davis joins us for this important conversation on how to guide people through a customer journey that leads them to becoming a raving fan. Listen in as we highlight how you can start this journey from the stage,...

Ep 158 - In-Person Speaking is Back: BTS Speaking Debrief 25.08.2021

In-person speaking events are back, and I truly didn't realize how much I missed it. I just returned home from my first in-person event in nearly a year and a half, so I'm giving you all the details of how it went. Listen in as I debrief you on the behind-the-scenes of speaking in-person, what I noticed changed with in-person events, and how you should be adjusting your talks to be more impactful...

Ep 157 - Creating a 3-Minute Speaking Masterpiece (ft. Simon Trevarthen) 18.08.2021

We get so excited about the work that we do, that we miss the mark on communicating our value to our audience. Sometimes we're just too close to our content to communicate it effectively.   In today's episode, Simon Trevarthen joins us to talk about how you can take your message, and make it bite-sized without losing the impact. Listen in as he highlights how to build your talk, think about your p...

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