The Sound Off Podcast

Fellow Canadian history buffs, rejoice: Craig Baird has a cool podcast and radio show. Actually, that call to action may not resonate with very many of you, but that's exactly why Craig Baird started his podcast. Canadian History Ehx is a show dedicated to proving that Canadian history isn't nearly as boring as everyone thinks. Sure, it may not be as long and storied as European or Asian history....

Last June, I got to watch Maie Pauts receive the Rosalie Tromblay Trailblazer Award. There was a 10 minute video summary of her career along with the tributes and highlights. This is a longer version of that. In this episode, you'll hear how Maie got her start in radio at the campus station at Ryerson University in Toronto. She originally wanted to work in TV production but fell in love with radio...

Steve Goldstein is back after a nearly three year absence from the show to talk about video and podcasting. Last summer - video was the main topic of conversation at Podcast Movement, largely on the heels of a presentation by Steve Goldstein from Amplifi Media and Jay Nachlis from Coleman Insights. The study surveyed podcast listeners on how they "consume" podcasts across platforms like YouTube, S...

Josie Dye is exactly what radio needs. You may recognize her name from a few places: If you're in Toronto, you'll likely have heard her on Indie 88 for the last few years, or on 102.1 The Edge back in the day. You might have also heard Cynthia & Josie's Unmentionables , her podcast with Cynthia Loyst, which has been blowing up since it launched in 2022. Or, if you're a long-time fan of the Sou...

Carly Kincaid may use the term "Radio Junkie" to describe herself, but she's also a voiceover pro you hear on corporate narrations and when you are put on hold. Her radio career kicked of in the late 90's and since then she has rarely veered away from a microphone.  In this episode, you will hear about Carly's passion for radio and voiceover work, revealing it's "in her blood." She talks abou...

There have been no episodes for a few weeks? What gives? Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and  open-source  podcast  prefix analytics service  committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. You can add your podcast to the project here. See Privacy Policy at https:/...

Today, we cross a name off every radio aficionado's interview bucket list: Erin Davis. Erin hosted radio in Toronto for more than 30 years, from the 80's all the way to 2016. Most of that time was spent at the venerable CHFI. There's a lot to talk about when it comes to Erin's career, and she's happy to share. Stories of personal and career growth, and how she developed her hosting skills. The mis...

Andrew "Hustler" Paterson is the owner of Winnipeg Sports Talk. TSN 1290 abandoned the Sports Radio format back in February 2021, and since then, he and his producer Michael Remis have filled the gap, putting out high-quality daily sports content for the people of Winnipeg to enjoy. Hustler started in radio with a Saturday sports show on CFEQ 107.1 the Freak, and proceeded to build his brand throu...

Chestnuts roasting on an open fire... And us roasting a bunch of jerks! Welcome to the 8th annual Very Terry Christmas. If it's your first time, the Very Terry Christmas is a special episode where Matt is joined by Terry Dimonte, his longtime pal, to get into the holiday spirit and "reminisce" (i.e. complain) about the year's goings-on. Fair warning: this episode is tagged as Explicit already, but...

Jason Dixon has been with Sirius XM since 2015. How he got there is a sum of all the parts that come before that. An internship at 970 WFLA after hearing about it in a TV and radio class, a transition to the Power Pig where he shares a number of fun stories, launching what would become WDAE, followed by 8 years at the Tampa Bay Lightning. Jason later had stints in North Carolina and Detroit. In th...

The Canadian Radio Awards are here! In this special bonus episode, we go over the results one-by-one and give you our thoughts on the lineup this year, as well as speaking to some of the winners about their year in radio. The categories and their winners are as follows: Station of the Year - presented by NLogic Major -  94.5 Virgin Radio   (CFBT-FM),  Bell Media , Vancouver Medium -...

Have you ever thought to yourself, "I'd love to own a radio station"? I know there was a point where I did. If you've ever had that feeling, or still do, today's guest Paul Larsen is the man to talk to. I've been wanting to have Paul on the podcast for years, ever since he bought 103.9 The Lake in Kelowna, B.C. in 2021. Today, he's in the process of selling the station to Pattison. But the same qu...

Do you remember last Spring, when the media was all abuzz about AI Ashley, the first-ever artificial intelligence radio DJ? If so, you might remember the name Alpha Media. They're the ones who help bring her to life. (AI Ashley is Ashley “Z” Elzinga) Phil Becker is the Executive Vice President of Content at Alpha Media, and our guest today. He has a hand in the programming and content efforts of o...

Terry Dimonte and Ted Bird are Montreal radio legends who started a podcast two years ago after Terry was unceremoniously retired from his morning radio job at CHOM-FM. Ted continues his morning show at Evanov's Lite 106.7 which serves the West Island. The podcast started as a one season affair that is now in its 6th season featuring amazing guests like Brice Hills and Mitch Garber. These names ma...

It's been 3 and a half years since we have had Steve on the show. The last time I spoke to him, we were trying to figure out how morning shows were going to do what they do everyday... but from home. We pick up where we left off with my first question, "Are we back to Normal?" (As if there was any normal to go to back to) In this episode, Steve and I discuss how his coaching business evolved throu...

"It’s all about looking for something that hasn’t been done before, and that will get people talking." - Paige Nienaber Paige is the VP for CPR Promotions, a marketing consultation firm. He consults over 350 stations across the U.S. and Canada. While radio is working through challenges like 40% less cume than a decade ago, and more audio options than ever before, Paige tells us that promotions are...

It's Halloween and way back in the 90's the station I used to work for had this thing called the Howler. It was an out of control good time featuring 5000 people and a band and some beer. Actually a lot of beer. This week I got back together with my old afternoon friend Jake Daniels and we just riffed on all the good times we used to have on air. Our show was always a contrast to the noise going o...

Erin Trafford is a co-founder of Story Studio Network, a full service content branding and podcast experience for brands she co-founded with her dad Dave Trafford, who is a radio mainstay in the Greater Toronto Area, and a regular contributor on Newstalk 1010 up until July when layoffs occured. Erin has the unique experience of growing up with a parent in broadcasting, which means you have been im...

Jennifer-Lee Gunson is the owner of J-Pod Creations which is a Vancouver based company specializing in branded podcasting. Before Jennifer got started in radio, she was an actor. She later enrolled at BCIT, found her way to Astral owned The Bear, which has now been shifted to the Bounce cluster of Bell properties. She returned to Vancouver after a stint in Prince George and took to the air (litera...

Aiden Wolf joins me to shares tips for making it big on YouTube. Over the last few years, podcasters have been trickling onto YouTube as it has proven effective for discovery. However, this does not make podcasters, effective YouTubers. In this episode you will hear Aiden talk about his journey in radio, from morning show host to voiceover artist. But it was his microphone reviews, and unboxings t...

The title to this episode was going to be "Cut the Bullshit" which was the name of the Facebook group Jeremy founded a number of years back. Jeremy is a podcast marketer and sherpa who helps brands launch and grow their shows. He acknowledges brightly that every show is different and will have a unique path. The best thing you can do for yourself is register for his newsletter, Creative Wayfinding...

Fatima Zaidi is the Founder and CEO at  Quill Inc. , an award-winning production agency specializing in corporate audio, and  CoHost , a podcast growth and analytics tool.  In this episode you'll hear Fatima talk about what goes into creating successful and listenable podcasts, how she fell into the tech industry, and the opportunity that presented itself in podcasting. We also disc...

For natives of Kelowna, B.C., Stephen Keppler requires no introduction. But on the off chance you're not from around there, Stephen is the morning drive host at Move 101.5 in Kelowna, one of the largest radio shows in B.C. Morning show hosts nowadays have a bit of a reputation for making easy content- lots of audience text and phone lines, asking questions like "What's your worst concert experienc...

Buzz Bishop has long been a name I have been familiar with in Canadian radio, but only last week did I get a chance to connect with him for the first time. A mainstay at Z95, Crave and Virgin 95.3, he segued to Calgary in 2009 where he took up the Top 40 cause at Amp 90.3, before crossing the hall to work at XL103. In recent weeks, he has been joined with Samantha Stevens who is no stranger to Cal...

Sean Ross is back to talk about radio and records. He answers my burning question: What happened to the hits? We also talked about the lost factor, whether "Join the Conversation" radio has run its course, and those songs of summer. We also talked about Radio Days North America, the lack of programming related radio conferences, and why Taylor Swift is as big as the Beatles. Please follow Sean on...