the SoS podcast

Is Marketing enough for selling your product? Well, there is a more fundamental thing which is ' CREATING NEED' for your product or service. This episode is specifically targeting this aspect. Rajni Pathak takes us through stepwise process of creating the Need for your product or service. Tune in and look out for the Rapid-fire section.

Millennials! Well, there is a lot that has been said and discussed about this generation. The point is why do we even need to define generation? If yes, then why is the generation known as the disruptors? Instead of questions, people have notions about this breed of Homo Sapiens. So, here we have Subramanian Kalpathi who has authored the book ‘The Millennials: Exploring the World of the Largest Li...

Here are some beautiful snippets from the episodes. Do check out!

Swati Jena, an MBA graduate from XLRI Jamshedpur has taken the plunge at entrepreneurship twice, but it was only in the second innings that she could understand entrepreneurship but more importantly the Entrepreneur at great length and depth. The Entrepreneur has never really been discussed about in detail, however, there is so much to an Entrepreneur which we miss to look at and appreciate. We ex...

Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views. Aashish shares the secrets behind creating such videos and the process through which you can keep on repeating this again and again and again. It is indeed one of the most thrilling episodes that we have had with so much value. Tune in!

Steve Correa, previously the CHRO at Diageo India, an MBA from XLRI Jamshedpur talks about the Indian Leadership in context of his recently released book 'The Indian Boss at Work'. We explore what sets the Indian boss apart and how does our age-old wisdom from our scriptures resonate in the Indian bosses' behaviour and working styles today. The discussion also questions how does the Indian boss fa...

Are you ever intrigued with the entire project of Aadhaar, how did it pan out and how has it performed. Has it delivered its intended purpose? Has it served the country well? There are endless questions, concerns and doubts that are required to be cleared about the project. Let us hear out what two journalists, Charles Assisi and NS Ramnath who are the founders at the publication Founding Fuel and...

Flipkart is indeed one of the biggest ecommerce giants that did not boom over night. This start up paved path to every entrepreneur, startups, and any budding young minds, and gave them the guarantee that they can make it big in business with bold moves. Lets go find out what happened behind the scenes that Flipkart reached the heights never imagined. To break down the mighty mystery, Mihir Dalal,...

We often come across the question "How are we as a person?", "What kind of first impressions do we leave on people?", "How do we become a better version of ourselves?" and many more such. There are different ways to go about the process, generally an external expert help can speed-up the process but what if we want to take on the journey of self-exploration and make it a constant process. The epis...

Ads, content, product campaigns and every other drive is all based on extensive consumer data that is available. But ever wondered how did the brands work out the magic a decade back? We still sing along the Nirma's "washing powder Nirma". How did the old brands establish such powerful impact on their customers in India. Were the Ads that out of the box that we still remember and connect to?. Ambi...

Suman Ghose, IIT Kharagpur and IIM Bangalore alum, has co-authored the book 'From Command to Empathy'. In this episode, we discuss the real meaning and importance of EQ, Emotional Intelligence and Empathy  in the professional life. He also explains in detail how can we get on a journey of transforming ourselves from our current self to an empathetic being. Suman also clarifies many fears and...

Yoga is literally the only activity that is hated and loved equally. Millennials love to get all the positive effects of it but yet they do not like to do all the hard work. Neither are the youth aware of why we have tremendous advantages out of those exhausting breathing exercises, and asans. Don't you think we need to know the science behind it to motivate us to actually do the Yoga with all our...

TN Hari, HR Head at BigBasket, is one of the highest regarded HR folks in the country. He talks about the journey of BigBasket as a start-up and what did they do right at each step. He also shares important matrices and structures which can become handy for not just HR people, but entrepreneurs,   founders and employees at every leve of the organization.

Mr Prakash Iyer was the former Managing Director at Kimberly Clark Lever and Executive Director at PepsiCo before that. He is a motivational speaker and a certified coach. He is an IIM Ahmedabad alumnus and has authored the book 'The Secret os Leadership'. He is of the view that Leadership is something that can be learnt from anything around us. Tune in to the episode to learn to lead effectively.

Richard Rothman has served at the American Consulate, US Commercial Service for more than 22 years across various countries. He talks about how to look at opportunities in life because that is the crux of attracting success and failure. And he makes a strong case for it in this episode explaining in detail how should we look at opportunities in life. The episode is inspired from his book "The Powe...

What does it take to join the ranks of companies in India which have existed for 40, 50 or 90 years and continue to stay relevant? What do the leaders and visionaries at these organizations do different. In this riveting discussion with Sri R. Gopalakrishnan, an industry stalwart and Executive Director, Tata Sons, he touches upon a myriad topics from Business Institution Shapers to what keeps peop...

There is a dearth of opportunities in the field of science and research in India. Being the third largest economy, we are still far behind on innovation. Our entrepreneurs and universities do not work in tandem and our policy structures do not support them. But, how do we solve for these challenges and what steps are required to be taken from the government? Varun Aggarwal, founder of Aspiring Min...

How do companies like Tata, HUL or TCS continue to serve its customers with the best of the products and services while making sure the employees are taken care of and make profits every year and hence stay relevant in every time and age. How do they do it? What are some foundational steps that make the difference? Listen to this episode with Harvard scholar Dr. Shashank Shah who not just gives an...

What does it take for someone to become highly efficient at sales. How does someone learn the skills to be able to convince anyone with an idea that you want to sell personally or professionally? How does someone use it to make every conversation as impactful and powerful? Find the answers to all of these and more in this powerful episode with Amit Agarwal.

What is unique about HDFC Bank? What differentiates HDFC banking from others? Tamal Bandopadhyay, the award winning journalist talks about his much acclaimed book ‘HDFC 2.0: From Dawn to Digital’ which chronicles the bank’s transformation from a life cycle bank to a life style bank. He outlines his journey from being a literature to a business journalist and throws light on the current situation o...

From the pressvala (the guy who irons clothes) in every lane, to the matrimonial ads, the holiday choices or simply living from one festival to another. Why do Indians make the choices that we make, the answers led to the birth of this beautiful book. To know the insider’s account of an Indian Middleclass and what it means for every marketer in the country, tune in to this special episode. Mr. San...

Chanakya is one of the most celebrated strategists and rajguru, India and the world has seen. But as much as he is celebrated, he is questioned as well. This episode with Dr. Radhakrishnan, an expert at Chanakya Niti and author of 17 best-selling books not just clarifies all doubts attached to him but also shares sutras that can help you change your life.

What are the most important elements in setting up a family business? What decides the success and failure of a family controlled organization? What decides the longevity and the success of any family-controlled business? Get all these questions answered and more with this episode of Secrets of Storytellers.

Finance has always been looked at as a boring and difficult subject, while it holds so much importance that each and everyone should tend to their personal and professional finances with utmost care. Dr. Anil Lamba in this episode talks about how important it is and makes evrything about finance so much fun that you will start romancing it. The episode is a must for anyone and everyone who wants t...

The world has been going through unprecedented times, but how do businesses, entrepreneurs and marketers change their strategies. This episode has all the answers you need to adapt and creatively tweak your marketing strategies. Listen to Mr. Pravin Shekar, an Outlier Marketer discussing how does he stand out in the market and advice on how can you do the same.