The Sonic Truth

Scott Simonelli is joined by Smirnoff brand leads — Luke Atkinson and Neil Shah — live from Advertising Week New York. The three spoke about how the alcohol brand has utilised music in some of its latest campaigns. The post Live from Advertising Week: Smirnoff and Music appeared first on The Sonic Truth .

If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […] The post Voices Carry: Who’s Prepared for the Next Wave of Marketing?
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We hear from some legends of advertising — Lenny Stern and Tom Messner — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr. We’re also joined by Katz Media CMO Stacey Schulman about the research they did on how radio […] The post The Sound of Influence appeared first on The Son...

Welcome to The Sonic Truth podcast, presented by Veritonic and AW360. The post Coming Soon appeared first on The Sonic Truth .