The Soloist Life

It’s a conundrum: we know stories help make us better communicators, but we’ve also been told that too much personality “just isn’t appropriate” in a B2B context. Communication specialist Camille DePutter tells us exactly how to use storytelling to make an impact as a soloist. We talk about: Why storytelling is leaning into your thoughts, ideas, opinions, unique perspective and experiences. The qu...

Have you noticed how no one talks about what to do financially when your business hits certain milestones—and then you’re left wondering what financial moves make the most sense? CPA Erica Goode is out to change that. We discuss: Building a solid financial base for your brand-new expertise business (and why it’s OK to start with a spreadsheet). How shame around money can keep you from getting the...

If you’re like most of us in the soloist expertise space, you probably think of SEO—if you bother with it at all—as picking the right keywords so that maybe you’ll get discovered in a google search. But marketing consultant Sarah Moon has a different take. We explore: Why SEO is not the mysterious, robotic box we’ve heard about—and a new way we can think about it. How to discover—and capitalize on...

Over nine years, Laurel Scherer built her digital marketing agency to a highly engaged and talented team of seven employees. In 2023, she decided to go solo—she shares her experiences with shedding employees for the freedom and flexibility of a solo business. We dive into: The day-to-day realities of running a firm with employees. How having employees impacted revenue and profit growth plus the ow...

How can you scale as a soloist in the expertise space? You turn your expertise into assets that will work for you. Erin Austin—strategic lawyer and consultant—explains how to increase your revenue and impact by moving from fully customized services to leveraged income streams. We talk about: The eight business problems we create for ourselves when we only provide custom services. The “buckets” of...

Mindi Zissman started her specialized B2B content firm so she could work from home and replace her then $35K salary. Today, she’s gunning for the $1 million mark and no one in their right mind would bet against her. We talk about: What it takes to leave a comfortable job to start your first business. Revenue progression: hitting your first $100K and busting through your significant income plateaus...

Before I start introducing you to some amazing guests in the soloist space, it makes sense to start with an important question: what exactly is a soloist anyway? And why would you want to be one? I talk about: Finding delight the soloist way, despite having built—and sold to the big boys—a successful firm with employees. Why a soloist business allows you to earn more money, more reliably with none...

Geraldine Carter started her business because she didn’t want to be an employee again. EVER. But when she discovered how much she loved coaching CPAs, she set a clear and compelling mission: helping overworked CPAs create the accounting firm and the life they have always wanted. Geraldine joins me for a no-holds-barred conversation about business, money and impact:  What to do when you have t...

The Soloist Life podcast welcomes you into real, gutsy conversations with revolution leaders, authors, and Soloists who are kicking butt and taking names. We’re uncovering the very best ideas, strategies and mindset shifts to build your ideal life the soloist way. Hosted by Rochelle Moulton, author of The Authority Code and champion of the Soloist life.