Michelle Gifford

The Social Strategist

Business EN ↓ 300 episodes

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

Author

Michelle Gifford

Category

Business

Podcast website

www.iammichellegifford.com

Latest episode

Jul 7, 2026

Where to listen?

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Episodes

Your "Yes" Today Fuels Your Big Move Tomorrow 05.09.2025

This episode is your motivational reminder that you are doing just fine! Your future self will thank you for all that you're doing now, no matter how small it may seem.   Check out my Viral Hooks Masterclass  HERE Join Grow the Gram  HERE  and use code PODCAST100 for $100 off today! Let's hang out on  Instagram !    And as always, please leave a rating and review! It means the world.

Market like a Woman: 3 Instagram Steps You Can Take Right Now 05.09.2025

Tired of all of the "bro marketing" out there? Me too, friend! In this episode, we're talking about the new revolution of marketing (hint: it's all about women in charge!) and the strategies you can implement RIGHT NOW to build connections and community using your content.   Check out my Viral Hooks Masterclass  HERE Join Grow the Gram  HERE  and use code PODCAST100 for $100 off today! Let's hang...

What Are Trial Reels? 05.09.2025

Trial Reels are the hot new experiment on Instagram! In this short episode, we're talking about how you can use these to test your content and discover what works for your account.   P.S. I also made a YouTube video about growing your audience with Trial Reels, check it out  HERE !   Come check out my Viral Hooks Masterclass  HERE Join Grow the Gram  HERE  and use code PODCAST100 for $100 off toda...

The Personal Brand Playbook: Building an Authentic Brand in the Age of Social Media 05.09.2025

What type of Instagram expert are you? The relatable one? The documenter? Well, in this episode, we're breaking down the 9 different types of experts and how each type can use Instagram to their benefit.    Check out my Viral Hooks Masterclass  HERE Join Grow the Gram  HERE  and use code PODCAST100 for $100 off today! And apply for my high-level Mastermind  HERE ! We start in a few weeks! Let's ha...

When My Sister Ran for Mayor 05.09.2025

How often do you find yourself looking at those around you and feeling lonely because you aren't in the same boat? This is normal! In this episode, we're talking about the loneliness we can feel in our business and the power of the support around us.   Apply for my high-level Mastermind  HERE ! We start in a few weeks! Join Grow the Gram  HERE  and use code PODCAST100 for $100 off! Let's hang out...

Are You Old Money or New Money on Instagram? 05.09.2025

Have you been on Instagram for years or are you just starting out? Either way, the strategy game has EVOLVED and it's time to re-adapt!   Apply for my high-level Mastermind  HERE ! We start in a few weeks! Join Grow the Gram  HERE  and use code PODCAST100 for $100 off! Let's hang out on  Instagram !  And as always, please leave a rating and review! It means the world.

The Case for Working Motherhood 05.09.2025

My friends, it's time we combine the work of motherhood AND our businesses. In this short episode, I'm talking about how being a mother and a businesswoman have both shaped me into the woman I am today, plus how you can get over that mom guilt.   Subscribe to my Substack  HERE Grow the Gram registration is OPEN! Sign up  HERE Please leave a rating and review! It means so much.

Women Built Modern Marketing- It's Time We Said It Out Loud 05.09.2025

It's time we said it: women have BUILT modern marketing through personal branding. Through connection, community, and content, we have changed the game of social media and it only gets better from here! How can you contribute? Let's talk about it in this episode!   Grow the Gram registration is OPEN! Sign up  HERE Please leave a rating and review! It means so much.

What if You Don't Have a 10 Year Dream? 05.09.2025

Don't let the idea of a 10 year dream overwhelm you, my friend! In this episode, we're focusing on the small things and how small goals can take us to BIG things.   Grow the Gram is OPEN! Sign up HERE Please leave a rating and review! It means so much.

Stop Using God as Your Excuse: Faith, Money, and the Calling You're Avoiding 05.09.2025

This is your sign to stop using God as an excuse in your business. In this episode, we're talking about the crossover between faith and ambition and how to not feel guilty about making money.   Grow the Gram is OPEN! Sign up HERE  Hurry, this offer won't last long! Download the FREE HEART framework PDF  HERE Please leave a rating and review! It means so much.

Finding Your Cheerleading Squad 05.09.2025

Feeling a bit lonely in your personal business journey? In this episode, we're talking personal cheerleading squads and how to find support where you might least expect it.   Grow the Gram is OPEN! Sign up  HERE Download the FREE HEART framework PDF  HERE Please leave a rating and review! It means so much.

The 6 P's of Your Marketing Plan 05.09.2025

This episode is for those of you that are tired, unsure, and second-guessing about your businesses. We're talking the 6 P's for creating meaningful and successful content that also leave you feeling fulfilled.   Grow the Gram reopens June 18th! Sign up  HERE Sign up for my FREE Momentum Masterclass on June 18th  HERE Download the FREE HEART framework PDF  HERE Please leave a rating and review! It...

What if Your Yes Is the Way? 05.09.2025

The big question today: what if your business isn't hindering your motherhood ... but is actually  enhancing  it? In this episode, we're talking about the POSITIVE influence that owning a business can have on our kids.   Sign up for my FREE Momentum Masterclass also on June 18th  HERE Grow the Gram reopens June 18th! Sign up  HERE Download the FREE HEART framework PDF  HERE Please leave a rating a...

The Case for All In 05.09.2025

Are you feeling guilty about splitting your time between your business and motherhood? Well this episode is the case for you going ALL in! Today we are taking the leap and finding the perfect balance.   Grow the Gram reopens June 18th! Sign up  HERE Sign up for my FREE Momentum Masterclass also on June 18th  HERE Download the FREE HEART framework PDF  HERE Please leave a rating and review! It mean...

I Can't Believe They Said That! What To Do With Negative Comments 05.09.2025

So I got some negative reviews this week 😬 In this episode, we're talking how to deal with negative comments and handling feedback.   Grow the Gram reopens June 18th! Sign up  HERE Sign up for my FREE Momentum Masterclass also on June 18th  HERE Download the FREE HEART framework PDF  HERE Please leave a rating and review! It means so much.

The Instagram Strategy No One Listens to (except the smart ones) 05.09.2025

It's time for the the hard-hitting Instagram strategy that only the SMART people use! In this episode, we're talking about the challenges of being a personality-led brand. Plus which Instagram-specific things YOU should focus on in order to grow your business.   Grow the Gram reopens June 18th! Sign up  HERE Sign up for my FREE Momentum Masterclass also on June 18th  HERE Download the FREE HEART f...

Facing the Real Fear (about that time I made my client cry) 05.09.2025

It's time for your weekly kick in the pants episode! Today let's find out what's  really  holding you back and how you can overcome it.   Download the FREE HEART framework PDF  HERE Grow the Gram reopens June 18th! Sign up  HERE To listen to old Social Strategist episodes click  HERE Please leave a rating and review! It means so much.

Is It Time to Blow Up the Business? How to Know When It's Time to Make Massive Change 03.09.2025

HUGE business changes are underway over here! Tune in to this episode to find out what the heck is going on PLUS how to know if it's time to make changes in your business. We're talking letting go of team members, setting new goals, and putting money in the right place.   Download the FREE HEART framework PDF  HERE Grow the Gram  Sign up HERE   Please leave a rating and review! It means so much.

The Life Cycle of Your Business: Why Changing Isn't Failure 03.09.2025

Have you ever felt embarrassed because your business changes so much? Then this episode is for you, my friend! In this episode, we're discussing the 6 phases of growth in a business to find out where you're at and why it's worth it.   Download the FREE HEART framework PDF HERE Grow the Gram  Sign up HERE   Please leave a rating and review! It means so much.

How to Market with HEART (not hype) 03.09.2025

It's time to market your business with HEART! In this episode, we're learning about my new HEART marketing framework to help you reshape your business to reach its greatest potential. This is a season specifically focused on female personality led brands.    Download the FREE HEART framework HERE Grow the Gram reopens in June! Sign up  HERE To listen to old Social Strategist episodes click HERE Pl...

Ep 44 Take Back Your Brain with Kara Loewentheil 01.04.2025

Calling all female business owners! This episode is for YOU! Today we're chatting with Kara Loewentheil to find out how to reprogram your brain as a woman entrepreneur. (plus! all of the mindset changes to make that you probably don't even think about.)   Follow Kara on Instagram  HERE   Check out her website HERE And listen to her podcast, specifically about the Thought Ladder HERE !   Come hang...

Ep 43 From No Strategy to Viral Reels with Alexa Zurcher from Pippi Post 25.03.2025

In case you needed proof that having a good strategy really is the key to success ... in this episode we're interviewing Alexa Zurcher from Pippi Post to hear more about her story. Plus, how she made her HUGE decisions to jump into business growth!   Grow the Gram presale is OPEN!! Save $200 by joining, but HURRY! This offer ends March 26th!   Follow Pippi Post on Instagram HERE !   Come hang out...

Ep 42 Can THAT Niche Really Grow on Instagram? with Crystal Joyce of Mrs. Shippie 20.03.2025

Can that niche of a niche REALLY grow on Instagram? In this episode, we find out! Crystal Joyce started as a software engineer AND an accountant. But can you guess what she's up to now? Through Grow the Gram, she's been able to grow her business using Instagram and you can too!   Grow the Gram presale is open TODAY!! Save $200 by joining Grow the Gram BEFORE March 26th!    Follow Crystal on Instag...

Ep 41 From Food Network Star to Legacy Brand with Kelsey Nixon 18.03.2025

You're in for a treat today my friends! In this episode, we're chatting with Kelsey Nixon to find out how she went from being a Food Network star to a successful brand owner. Plus, we learn about the rewards and challenges of making that shift.   Grow the Gram reopens in TWO DAYS!! Save $200 by joining  Grow the Gram BEFORE March 26th! Doors open March 20th for presale pricing ... set your alarms!...

Ep 40 300 Followers to 120k Followers in 1 Year with Katie Vogel 15.03.2025

I'm in the mood for some Grow the Gram success stories! In this episode, we hear from Katie Vogel who went from 300 followers to over 120,000 in less than a year using Grow the Gram.   Grow the Gram is back and better than ever! Save $200 by joining  Grow the Gram  BEFORE March 26th! Doors open March 20th for presale pricing ... set your alarms!!   Follow Katie on Instagram HERE   Follow  THIS Ins...

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