The Social Dentist - Dr. Yazdan

We’re all multifaceted people with multiple interests and passions, but when it comes to marketing your healthcare business on social media, it’s important to focus on one service that you do really well or like doing the most. In this episode of The Social Dentist, Dr. Desiree Yazdan goes over the importance of being clear about your business and exactly what you are marketing through your social...

In this episode of The Social Dentist, Dr. Desiree Yazdan speaks specifically to people who have started marketing their business on social media, but have hit a plateau and would like to see more growth. Social media is a long-game and Dr. Yazdan is here to help you gain a valuable following. She has created an easy to follow 5 step plan to help you focus your social media strategy in order to ga...

Planning a photoshoot as a healthcare professional can seem overwhelming or maybe even stressful, so in this episode of The Social Dentist, Dr. Desiree Yazdan tells you everything you need to know to have a successful photoshoot. She breaks down every part of the process with easy to follow instructions to guarantee you’ll be satisfied with your photos. You may feel like you don’t need to hire a p...

In this episode of The Social Dentist, Dr. Desiree Yazdan gives advice on increasing engagement in business-focused social media posts. If you’ve been using your social media account to promote your business, chances are you’ve noticed that your posts that focus more on your personal life and experiences get more engagement - likes, comments, clicks - than your posts that are promoting your busine...

“If you want to storm the island, you have to burn the boats” is a quote made popular recently by Tony Robbins, but was originally said by Julius Caesar. Some things never change, and this old adage holds true today, even when applied to social media. In this episode of The Social Dentist, Dr. Desiree Yazdan explains how important your mindset is when it comes to social media posting. Dr. Yazdan s...

If you are using social media for your business, chances are you are looking to attract more followers. In this episode of The Social Dentist Dr. Desiree Yazdan goes in depth on one strategy to reach a new audience and attract the right followers for your business. Dr. Yazdan starts by reminding us that there is more than one way to grow your following and social media is all about the long game....

You’ve probably been hearing a lot about branding and building a brand while you are growing your social media following. If you’re like a lot of people, especially healthcare professionals, you may be wondering - Why is it important for me to build a brand? In this episode of The Social Dentist, Dr. Desiree Yazdan explains what it means to have a “brand” on social media and why it is important. S...

As healthcare professionals, we may have a lot of content material, but we don’t know how to present it on a social media platform. Dr. Yazdan shows us how we can use our credentials to establish ourselves as experts and have more of an impact on our following than an influencer promoting a product. For those of us who aren’t comfortable being in front of the camera, Dr. Yazdan has some direct adv...

Things aren’t always as perfect as they seem on Instagram, and Dr. Yazdan is here to remind us of that. On this episode of The Social Dentist, Dr. Desiree Yazdan helps us overcome the obstacle of comparisons. It is easy to get caught up in the “comparison game” and Dr. Yazdan points out why this is not helpful to our business. Instead of comparing your following and metrics to another person in yo...

Dr. Desiree Yazdan has built a successful cosmetic dentistry practice through her social media presence, and she is here to help you do the same. In this episode of The Social Dentist, Dr. Desiree Yazdan talks about the shift you’ll see in your business once your social media marketing starts working. One place Dr. Yazdan says we’ll notice a difference is during your consult. Traditional consultat...

In this episode of The Social Dentist, Dr. Desiree Yazdan is helping us overcome the Instagram algorithm. For those of you who don’t know about “the algorithm” Dr. Yazdan explains what it is and what it means for your posts. There are several strategies for beating the Instagram algorithm, but it this episode, Dr, Yazdan is focusing on just one approach. Dr. Yazdan’s method for getting over the In...

Are you thinking about hiring someone to help you with your social media marketing? On this episode of The Social Dentist, hear what Dr. Yazdan recommends when it comes to outsourcing social media management. Dr. Yazdan is completely candid and transparent when giving her outlook on hiring for help with social media. Her opinion: stay as involved as possible. Dr. Yazdan knows that being a healthca...

If the goal of your social media account it to transition followers to patients, this is the podcast you need to listen to. In this episode of The Social Dentist, Dr. Desiree Yazdan helps us resolve a common mistake she sees among healthcare professionals on social media - the hard sell. You may be doing yourself a disservice without even knowing it. Dr. Yazdan points out that when we are posting...

A lot of times people don’t even try growing their business on social media because it can seem so overwhelming. In episode 7 of The Social Dentist, Dr. Desiree Yazdan breaks down a successful social media strategy so that it is easy to use and still effective. Dr Yazdan helps us to actually be social on social media which is a key piece to being successful on social media. Learn how to get your i...

Instagram can work for you and your business. In Episode 6 of The Social Dentist, Dr. Desiree Yazdan gives us insight on why she can guarantee that Instagram can help grow any business. Dr. Yazdan’s proven methods have grown her social media following to over 100k on Instagram and over 80k on Facebook, which helped her grow her cosmetic dentistry practice. Dr. Yazdan talks about having a strategy...

In this “bonus episode” of The Social Dentist, Dr. Desiree Yazdan joins friend and fellow healthcare professional, Kiera Dent for a chat about strategic social media posting. Dr. Yazdan points out a common, and easy-to-make, mistake among healthcare professionals on social media - the hard sell. Dr. Yazdan gives specific examples of how to add value to your followers’ lives through your posts with...

Dr. Desiree Yazdan is The Social Dentist - she built her social media following of over 80k on Facebook and over 130k on Instagram over years of engaging on social media and now she’s here to share what she’s learned with you. In episode 5 of The Social Dentist, Dr. Yazdan takes us back to the fundamentals. She explains the importance of knowing who your ideal patient is in order to have an effect...

Starting an Instagram and trying to gain a following can be overwhelming, but Dr. Yazdan has found that if you focus your strategy, you will see results. In this episode of The Social Dentist, Dr. Desiree Yazdan gives you a detailed, actionable strategy to help attract your next 100 potential patients on Instagram. The tool Dr. Yazdan leverages in this proven strategy is Instagram hashtags. Learn...

It’s true that numbers don’t lie, but on social media, do they matter? In Episode 3 of The Social Dentist, Dr. Desiree Yazdan explains why you don’t have to have a large following on social media to make your social media marketing successful. Dr. Yazdan shares a real life example of how staying true to her brand and social media identity, instead of being worried about metrics, truly paid off. Wh...

It’s a commonly asked question - Why should I use social media to market my business? In this episode of The Social Dentist, Dr. Desiree Yazdan breaks down why you should use social media for marketing. The first patient Dr. Yazdan saw from Instagram signed up for a $12,000 treatment plan, and it didn’t cost her anything to acquire that patient. Not only is using your social media platforms for ma...

Welcome to the first episode of The Social Dentist with Dr. Desiree Yazdan! In this episode, Dr. Desiree Yazdan gives you actionable tips on how to attract, gain and retain followers on Instagram. Dr. Yazdan puts herself in your shoes, as if she were just starting her page today, but with all the knowledge she’s already gained through her years of experience. Follow her easy to use 5-step breakdow...