The Soap Box Podcast

What is the bigger purpose behind your marketing? This is something that my guest this week has spent a lot of time thinking about. And it’s what she helps her clients uncover. Olivia Luper is the founder and Chief Strategist at Lexicon Advisor Marketing, a full-service digital marketing agency for financial professionals who want to align their values with their marketing to build a roster of ide...

Buckle up - we're going on a journey today! After last week's conversation with Nora DiNuzzo about deconstructing whiteness, I wanted to bring you some practical steps on how you can continue the anti-racist work in real life. And so I called on Nora's friend, Amena Chaudhry, a DEI consultant and anti-racist personal trainer, to help. Amena and I spent some time talking about  - how...

 Today's episode is a masterclass in stepping outside of your own experience, challenging how you see the world, and then doing something about it. I'm speaking to brand and business growth strategist Nora DiNuzzo.  We talk about how Nora shifted her focus from pitching massive brands in her original agency days, towards helping smaller businesses in her community.  We talk a lot about h...

 Have you ever thought - If you just work that little bit harder. Stay up that little bit later. Put in those few more or many more hours. If you can just do more. Then you'll get to the end of your, to do list. You'll finish all the admin jobs that you need getting done. You'll. Bag those clients, you'll ACE, your LinkedIn analytics. You will finally beat the algorithm.  If so...

Calling all founders! Lu Castello is here to help you build companies that work for you AND your team. Oh, and they might save the world as well.... Listen in on my conversation with Lu Castello, founder of Limuni - a consulting company that helps you create the culture that will help your business thrive. We talk about how feeling burnout and overwhelm as a founder can mean that you have a cultur...

You’ve listened to our previous episodes.  You’ve realised that you CAN talk about politics (your values, your ethics, the things you care about) in your business messaging.  You’ve had a glimpse of how 3 stellar business owners work this out in their own businesses. But how do you actually get started? In this episode I want to help you take the first step onto your soapbox (and give you a glimps...

In this episode I talk to Ro Janeway - The Copy Stylist. And you aren't going to want to miss it. Our conversation was far-ranging and incredibly interesting. There were tears. There were, well, there weren't rants, but there were very strong views. There were great ideas about how you can talk about the things that matter to you in your messaging. And we also covered how you can build a...

So, you've decided you want to weave politics into your messaging.   But what are the things you need to think about before you do? This episode looks at what you should talk about, and what you should ignore, when to talk and when to shut up, which channels to use, and where to get help. Because we're in this together, and I want to make the whole process as easy for you as possible. Po...

 Brittany McBean is a launch strategist and conversion copywriter. She specializes in anti sleazy audience-focused high converting copy for online entrepreneurs and educators. She believes that black lives matter now - and always, marketing needs to help not harm, and that it's our responsibility to use our voice to build up, magnify and support historically and systemically marginalized peop...

You know that moment when you've written a heartfelt post about trans rights or climate change and you've gone to press post and suddenly you are paralyzed. What if someone disagrees with me? What if I've got it a bit wrong and I get called out? What if I have to deal with trolls in my dms for the next six weeks? That's what I talked about with our guest, Sadie Tichelaar. Self...

Why all the fuss? Get to know me a little more, discover why I'm the perfect person to talk to you about politics and marketing.  And find out why I think politics is the missing piece in your marketing puzzle. Welcome to episode one of The Soap Box Podcast! Find the Sprout Social survey here Looking for more? Follow Peta on Instagram Find Peta on LinkedIn Hire Peta to work on your copywritin...

When we start talking about our politics or our values, it can all feel a bit dicey. We're used to avoiding controversial topics and just playing nice, because we don't really know how to have conversations - rather than arguments.  In this episode I introduce you to the 3 tools you need to have better conversations. So you can share your views in your business, and sit around the table...

Calling all business owners with a social conscience! The Soap Box Podcast is almost here! Hosted by messaging strategist and self-confessed politics geek Peta O'Brien-Day - expect conversations on sticky issues, marketing tips, and insights from business owners grappling with how to weave their values into their messaging.  Launching on the 27th of July, 2023.  Looking for more? Follow Peta...