The So What from BCG

What happens when people live decades longer than before—but not necessarily healthier? Iana Kouris, customer experience leader at BCG X, explores how companies can help people live longer healthier. Businesses can jumpstart the longevity economy by leveraging CX, behavioral design and change management to develop new products for prevention and customized for the growing elderly population, as we...

Private equity is under pressure to deliver returns in a tougher environment. Clark O’Niell, BCG’s global lead for AI infrastructure and cyber in the private investors & private equity practice, shares how the smartest investors are using AI to move beyond hype, drive impact at scale, and future-proof their portfolios. It’s about focus over fragmentation—and combining judgment with new tools.&...

Rich Lesser, BCG’s global chair, and Martin Reeves, chairman of the BCG Henderson Institute, reflect on the shocks and surprises that shaped the first half of the decade and what they reveal about the future. They explore the traits leaders need today: building trust, staying geopolitically aware, and adopting AI in a people-centered way.    Learn More:  Rich Lesser: https://on.bcg....

Europe is at a tipping point after years of slow growth. Sylvain Duranton, BCG X’s global leader, explains how countries and companies can work together to simplify regulation, scale innovation, and build a truly unified, competitive Europe.    Learn More:  Sylvain Duranton: https://on.bcg.com/3T9QN9b   Europe’s Business Leaders Are Ready for Action: https://www.linkedin.com/pu...

The role of the CEO is both powerful and punishing. Christine Barton, BCG’s CEO Advisory lead in North America, explores how to make the job more fulfilling. It starts with clarity of purpose, building the right leadership team, and minimizing activities that are time and energy sinkholes. Learn More:  Christine Barton: https://on.bcg.com/4n4CyAk   BCG’s Insights for CEOs: https://on.bcg...

Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point.  Learn More:  Justin Manly: https://on.bcg.com/4kGYyPH   BCG’s Latest Thinking on...

Financial analysts were far more prepared than most CEOs for the US tariffs announced on April 2. Analysts, who serve as a proxy for the financial markets, anticipated tariffs would soon be an enormous issue, mentioning the topic 62% more often than did CEOs during Q1 earnings calls. That’s the conclusion of the second edition of the CEO Radar—a tool to help CEOs determine which issues truly deser...

Global trade is entering a new phase marked by unpredictability. Marc Gilbert and Michael McAdoo discuss how companies can respond by building supply chain flexibility, strengthening scenario planning, and enhancing their understanding of geopolitical developments. Learn More: Marc Gilbert: https://on.bcg.com/3SpNytS   Michael McAdoo: https://on.bcg.com/4iQA6Ku   BCG’s Center on Geopolit...

The Global South isn’t standing still as tariffs and uncertainty roil financial markets and business plans. Aparna Bharadwaj, leader of BCG’s Global Advantage practice, explains how these nations are forming smart partnerships and moving from low-cost production to innovation-powered impact.  Learn More:  Aparna Bharadwaj: https://on.bcg.com/4cIKW3V   In a Multipolar World, the Glob...

Nicolas de Bellefonds, BCG’s global AI leader, unpacks the myths, challenges, and real potential of AI agents. They can transform how work gets done if companies stop chasing shortcuts, rethink outdated processes, and prepare for the costs and complexity that come with real change.  Learn More:  Nicolas de Bellefonds: https://on.bcg.com/4lr0Dkh   BCG’s Latest Thinking on AI: https:/...

 By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for instance, by more accurately predicting when a hurricane will make landfall. But BCG’s Alan Iny says this does not m...

Karin von Funck, BCG’s global lead for zero-based transformation, explains why great cost transformation goes beyond spreadsheets. The best companies don’t slash expenses. They have a deep understanding of what drives value, a rigorous approach to spending, and a culture that supports smart decision making. Quick cuts may deliver short-term relief but can erode long-term growth—as well as the trus...

For years, extended reality (XR) has waited to find its place in business. New lightweight, AI-enabled headsets are bringing the power of AI to the frontline. Tibor Mérey, BCG’s global business leader in frontier tech, explains how XR can boost productivity and address labor shortages. But will workers embrace it?  Tibor Mérey: https://on.bcg.com/43l9LQI   BCG’s Latest Thinking on Techno...

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape.  Learn More:  Jens Baier: https://on.bcg.com/41ca7Gv   BCG on Pe...

Businesses are overlooking AI’s ability to create entirely new products and businesses. Beth Viner, who leads BCG’s corporate venturing and business building at BCGX, explains how organizations can move beyond efficiency and generate big revenue gains. Companies can combine their historical strengths with AI’s power to meet customer needs in new and unexpected ways.   Learn More:  B...

Supply chains are more important than ever. Geopolitical shifts and an ever-increasing need to reduce carbon emissions have created new challenges. Camille Egloff, head of travel, transportation, infrastructure, cities, and logistics for Europe, Middle East, South America, and Africa, explains how businesses can reduce risks and take advantage of emerging digital technologies to create lean, resil...

Vinay Shandal, BCG’s sustainable investing leader, explains why global competition is both a challenge and a catalyst for clean energy. He talks about how governments can remove barriers and red tape in addition to providing financing—and why private companies are farther along than public companies in their net zero goals.   Learn More:  Vinay Shandal: https://on.bcg.com/4fSXsxH &n...

One in every three people will likely find their jobs significantly disrupted by AI in the next decade. Sagar Goel, leader of BCG’s work in digital reskilling and leadership development, talks about the role of the public and private sectors in preparing employees for this exciting, uncertain, and sometimes frightening world.    Learn More:  Sagar Goel: https://on.bcg.com/46D3O12 &n...

Home to over half of the world’s supply chain activity, Asia is a complex powerhouse. Bitan Datta, BCG’s Asia Pacific leader in manufacturing and supply chains, describes how to balance cost, resilience, and geopolitics in this lively market.   Learn More: Bitan Datta: https://on.bcg.com/49IlBW0   BCG on Supply Chain Management: https://on.bcg.com/3VHFYwN   How GenAI Reimagines...

The consumer goods industry is facing threats from new competitors, inflation, and changes in consumer behavior. Rohan Sajdeh, global leader of BCG’s consumer practice, outlines how companies can adapt through portfolio reshaping, advanced pricing strategies, and personalized customer experiences. He also discusses how AI and sustainability are shaping the future of the industry.   Learn More...

More than half of M&A deals fail, while winning deals can deliver five times the average payoff. Daniel Friedman, BCG’s global leader of transactions and integrations, explains the importance of a clear plan, thoughtful choice of targets, and strong teamwork. Finally, if company cultures don’t mesh, even the strongest financial deals won’t create lasting value.     Learn More:&n...

Hubertus Meinecke, BCG’s global climate and sustainability lead, and Axel Reinaud, CEO of NetZero, discuss what climate startups can learn from large corporations and vice versa. Corporations have capital that startups need but take a long time to make decisions. Startups are fast moving and have strong technical skills but are short on the capital that large corporations can provide.  ...

Judith Wallenstein, leader of BCG’s CEO Advisory, explains how chiefs of staff help CEO’s succeed and identify the characteristics that matter most in this role. The best chiefs of staff have integrity, confidence, and a selfless commitment to their boss —becoming part of a CEO’s inner circle by staying out of the spotlight.  Learn More:   Judith Wallenstein: https://on.bcg.com/402EekT &...

Mark Abraham, leader of BCG’s Marketing, Sales & Pricing practice in North America, explains how organizations can combine the physical and digital to create powerful customer experiences. As co-author of the new book Personalized: Customer Strategy in the Age of AI , Abraham explains that few actually hit the mark—wasting resources and leaving customers disappointed.  Learn More:  M...

What are today’s big business challenges and why is it a great time to be a CEO? Christoph Schweizer talks about what he has learned in his three years at the helm.     Hear Christoph’s insights on how CEOs navigate difficult decisions, including his own "moment of truth" when he faced a critical challenge.    Learn More:   Watch Christoph's one-on-one discussion...