The SME Growth Podcast by Wellmeadow

In Episode 56 of the SME Growth Podcast, Dave Parry is joined by guest Adam Cooper for a fascinating interview on a variety of business topics. Adam, a fractional CFO, discusses the potential of fractional roles, the power of podcasting for business and how SMEs can use referrals to drive growth. There’s also the usual news and round-up of interesting UK business topics! Find out more about what w...

In this episode of the SME Growth Podcast, David Parry and Richard Buckle discuss why you should test your marketing content. From using TikTok as a unique testing tool to emphasising the critical role of scientific thinking in marketing, they talk through the challenges and opportunities of testing. The podcast highlights statistic that 88% of marketing tests are inconclusive, underscoring the ne...

What makes a good business leader? How can you be a better one? In Episode 54 of The SME Growth Podcast, join hosts Richard Buckle and David Parry as they take a look into 5 key characteristics shared by effective business leaders. These include vision, decisiveness and adaptability. It’s an interesting discussion on leadership, and how this can drive a company's vision. If you are interested...

Did you know that a huge 56% of business owners are struggling with their mental health? In Episode 53 of The SME Growth Podcast, join host Richard Buckle and mental health professional Lisa Gunn in a candid conversation about the topic of stress in the workplace. Gain valuable insights and discover practical tips to navigate the challenges of running a business while prioritising your mental well...

Join hosts Dave Parry and Richard Buckle as they discuss the value of content for every business. Discover the importance of having a clear content strategy, developing a strong SEO-driven website and using content metrics to evaluate performance. They also discuss why it's vital to review, and kill off any under-performing content. Plus, stay informed on the latest UK business news and how th...

In Episode 51 of The SME Growth Podcast, join Dave Parry and Wellmeadow’s Creative Director, Andy Hodnett as they unravel the mysteries of branding for SMEs. Dive into the power of creating a brand with impact, the significance of consistency in content creation, and why branding is much more than just a logo. Plus, stay in the know with the latest UK business news and how it might shake things up...

In this episode of the SME Growth Podcast, Dave Parry and Richard Buckle, the hosts of the show, talk about the latest UK business news and how it affects small and medium-sized enterprises. They also discuss the potential growth opportunities that webinars present and reflect on a recent webinar that Wellmeadow delivered.   If you are interested in what Wellmeadow does, head to our website:  ⁠⁠⁠⁠...

If marketing is about building trust with your audience, how do you create a meaningful connection? In this episode, Dave and Rich discuss the power of storytelling to communicate a business' message. Using a recent case study, they give practical tips and insights into how businesses can use video to tell a compelling story that builds brand awareness and drives engagement. If you are interes...

In this episode of The SME Growth Podcast, host Dave Parry is joined by BBC radio presenter Ed Nell to discuss the benefits of producing a podcast for a business. The episode explores different approaches to podcasting, such as incorporating news segments and providing genuine value to listeners, while also addressing the challenges of sponsored content and maintaining authenticity. The hosts stre...

In the latest episode of The SME Growth Podcast, hosts Dave Parry and Richard Buckle discuss selling strategies in the dynamic, constantly evolving world of professional services firms, sparked by a recent article in the Harvard Business Review. Taking a look at selling styles, selling strategies and the innovative shifts needed in approach for modern selling, we uncover key strategy insights that...

In this episode of the SME Growth Podcast, Nathan Blissett, a former professional footballer turned successful mortgage advisor, shares his journey from the football pitch to the financial world and the founding of dwello. Nathan chats to host Dave Parry about the importance of mentors, practical experience, and mastering the technical aspects of the highly regulated mortgage advisory field.   He...

How can accounting firms elevate their marketing game? Professional services firms, including accountants offer marketers some specific challenges, including the lack of obvious visual promotion and the need to build lasting, personal relationships. But there are successful strategies that can be used to stand out. In the latest episode of the SME Growth Podcast, Dave Parry talks to guest Mel Edwa...

In the latest episode of the SME Growth Podcast, hosts Dave Parry and Richard Buckle discuss the art of maximising the value of discovery calls for SMEs. We take a look at the crucial role these calls can take in understanding prospects, building relationships and ultimately, driving growth. From rapport building to transparent pricing discussions and when and (when not to!) swear, we share some t...

With $14 billion dollars spent annually on exhibitions globally, they can be a powerful addition to a company's marketing strategy. But what’s the real value in exhibiting, and how do you make sure you’re getting them right? In this episode of The SME Growth Podcast, hosts Dave Parry and Richard Buckle take a look into the world of exhibitions and share some valuable lessons and tips from a re...

In the ever-evolving landscape of small and medium-sized enterprises (SMEs), marketing is a formidable challenge, particularly for those in the manufacturing sector. In this episode of our SME Growth Podcast, we sit down with host Dave Parry and special guest Chris Greenhough from SDE Technology, to unravel the intricate challenges that manufacturers face in the realm of marketing. If you are inte...

In the latest episode of the SME Growth Podcast, hosts Richard Buckle and Dave Parry dive into the captivating world of hype and its impact on emerging technologies such as AI. They reflect on past predictions, including Tesla's disruptive potential, to explore how hype can shape our perceptions and reactions to new technologies. The Gartner Hype Cycle is discussed, highlighting the trajectory...

In this episode of The SME Growth podcast, Dave and Rich discuss the merits of using the latest AI technology to create content for SMEs looking to be more adventurous with their marketing. Is it just a passing fad or does the technology present an opportunity for SMEs to tell their brand story in new and compelling ways?  Wellmeadow have experimented with the Wonder Dynamics AI software to see wh...

In this episode of The SME Growth podcast, host Richard Buckle welcomes guest HR consultant Andrea Miller to discuss the importance of setting expectations and boundaries in the workplace after the controversial Hermoso kiss. Employers need to consider this, especially as the Christmas Party season approaches. They emphasise the need for self-awareness, training, and clear work event policies to e...

In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle from Wellmeadow continue their discussion on why HubSpot’s CRM is a great solution for salespeople who typically dislike CRM software. This is part 2 of 2 on the topic and this time they discuss the benefits of automation in the sales process, using canned responses, sending reminders and notifications, and automating tasks t...

In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle explore why salespeople often dislike CRM systems but find HubSpot’s CRM different. Many salespeople see CRMs as administrative burdens, diverting time from selling, when what they need is a user-friendly beneficial solution. Dave and Rich discuss their top choices for useful functionality which help salespeople to do their j...

In this episode of The SME Growth Podcast, host Dave Parry is joined by special guest Khalid Said, Executive Vice President at IMIG, to share some practical experiences of successfully building a continuous improvement culture within an organisation. Khalid explains how the structured approach he uses helps to ensure everyone is taken on the journey and the culture builds across the whole organisa...

In this week's episode of The SME Growth Podcast, Dave Parry and Richard Buckle explore the process of switching CRM systems. Providing a brief overview into what a CRM is (check out our previous podcast episode for more!). Learn more about the features and advantages of advanced CRM systems, such as automation and activity tracking, and learn how they can revolutionise your operations like im...

In this episode of The SME Growth Podcast, host Dave Parry is joined by Ewan Bent, Managing Director of The Clean Tech Business Group. A specialist in zero carbon and sustainability solutions for businesses and SMEs. They explore the opportunities and benefits for SMEs aiming to achieve net zero. From employee retention to marketing potential, Ewan sheds light on the power of sustainability and of...

In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle are joined by special guest recruitment consultant, Phil Topper. They have an honest and reflective conversation about the pros and cons of SMEs using a recruitment consultant when it comes to filling vacancies and tackling the current issues within the talent pool. Covering cost, ethics and tactics, this is a great conversat...

In this bonus episode of The SME Growth Podcast, David Parry delivers his summary of Roger Martin Fagg's June 2023 Economic Update. Find out more from Roger's perspective about the current state of the UK economy and beyond as well as his opinions on AI for businesses. If you're interested in downloading the Roger Martin-Fagg June 2023 Economic Update head to:  https://content.wellmead...