The Smartest Amazon Seller

Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI. Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strateg...

Discover the underutilized potential of Amazon Carrier Central for enhanced shipment trackability, effective management, and avoiding costly delays, especially during peak times such as Prime Day. Tyler Allgaier, Founder & CEO of Pitted Labs, breaks down how live loads directly at fulfillment facilities can be a game-changer for your operations. But that's not all – Scott and Tyler dive deep i...

Learn legal strategies to minimize tariffs with Burak Yolga, CEO and co-founder of Forceget. Discover the importance of understanding HTS codes and how they impact global shipping costs. Burak shares creative, legal methods like product disassembly and reassembly that businesses use to mitigate the financial burden of import tariffs. Drawing from his recent visit to China, Burak provides firsthand...

Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect. Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurd...

Jon Derkits, a former Amazon marketplace leader and now independent brand owner, shares his expert insights for Amazon entrepreneurs. He draws from his experience creating the "Best at Amazon" newsletter and his finance background to discuss Amazon Selling Strategies, Collaboration on Amazon, Impact of U.S.-China Tariffs, Essential Amazon Seller Tools, Balancing Content and Engagement, and Financi...

The e-commerce landscape is experiencing seismic shifts as new tariffs against China send shockwaves through Amazon's marketplace. Scott explores how these economic tremors are disrupting the delicate balance of global online retail—potentially the most significant supply chain disruption since COVID. Through exclusive insights from a conversation with one of the largest Chinese sellers in the wor...

Scott brings you the latest from Prosper 2025, revealing the innovations that will empower you to succeed on Amazon. Discover cutting-edge tech for listing optimization, TikTok marketing, and private label repricing, and how other AI and emerging tools are reshaping e-commerce.   Episode Notes: 00:23- New Tech for Selling on Amazon in 2025 01:35 - Autopilot Brand 03:00 - Automato AI 05:12 - The Ti...

Ever wondered what it's like to sell on Amazon? Here’s the best damn industry report for you. The Voice of the Amazon Seller unveils insights from over 300 Amazon sellers, revealing the challenges and triumphs of navigating this vast marketplace. Scott discusses everything from competition pressures and fee structures to the impact of international sellers and the fairness of Amazon's platform.  ...

Is Amazon neglecting its sellers? Scott tackles this question head-on, brings you exclusive insights from Amazon employees and industry experts, and delves into the challenges sellers face, from navigating 1P and 3P complexities to dealing with account suspensions. Learn the truth behind the trend urging brands to switch selling models and how nuanced decisions based on product categories can make...

Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton. From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon. Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant penetr...

Are you unintentionally sabotaging your Amazon profits? Dive into this week's episode and learn about the hidden "dead zones" in Amazon pricing, particularly within high-volume categories such as Grocery, Beauty, and Clothing. Scott reveals why pricing products between $10-$12 is a critical mistake due to Amazon's intricate FBA fee structures. Learn how these "dead zones" can significantly impact...

E-commerce & Channel Strategy Expert Kara Babb from High Tide Commerce joins Scott to dissect the e-commerce landscape. From navigating Amazon's vendor system to building brand strategies and launching her consultancy, Kara shares unique perspectives. Learn how viral events impact sales, how to manage brand media, and the challenges of implementing e-commerce strategies in large corporations....

From Amazon's explosive growth to its evolving policies, this episode covers everything you need to know about the Buy Box. Scott explores how shipping speeds and location impact Buy Box ownership, introduces a groundbreaking new tool for regional analysis, and offers strategic recommendations for large brands and resellers. Scott also touches on Amazon vs. TikTok Shop/Shopify and the latest reimb...

Revolutionize your Amazon strategy with SmartScout’s Buy Box Map! Discover who's winning the buy box in each state, at what price, and how fast they're shipping. Learn how FBA, FBM sellers, 1P Vendors, and resellers can leverage this data to optimize shipping, improve conversions, and uncover hidden arbitrage opportunities. See how wildly products can vary across states and leverage this data for...

Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development. From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri’s story is a testament to the power of entrepreneurial spirit and relentless pursuit of opportunity. In this episode, we d...

Boost your Amazon business without breaking the bank! Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as  Keepa to innovative solutions such as Veeqo's profitability analyzer — there’s something for every seller looking to maximize profits while minimizing costs.   Episode Notes: 00:10 - Best Free Tools Overview 03:00 - David Zimme...

Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did. From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain point...

Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests. Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon. John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling th...

Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products. He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person. The podcast also explores the shift in the beauty industry from...

Amazon coupons. Scott explores their potential to significantly boost your sales. Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them. He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual...

Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers. He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022...

Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes. Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study. By analyzing their approach, we'll uncover v...

Amazon is again shaking up the e-commerce world with its latest initiative: a low-cost store designed to compete with emerging players such as Temu. This new program offers rock-bottom prices and ultra-fast shipping directly from China. Scott delves into the potential impact of this move on small private label sellers and established brands. He discusses how this strategy could affect product cate...

Scott explores the limitations of popular FBA calculators and uncovers hidden costs that can significantly impact profitability. He discusses the importance of accurate accounting and inventory tracking, as well as strategies for managing high return rates. Drawing from years of experience selling over $100 million worth of products on Amazon, Scott delves into real-world examples and insights. Jo...

In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy. Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly. Explore innovative...