The Smart Influencer Podcast

AI is here, it’s evolving fast—and ignoring it could cost you. In this episode, we’re joined by SEO expert Casey Markee to talk about why bloggers need to stop fighting AI and start learning how to use it strategically. We dig into what the data from 2025 blog audits is revealing, how AI buttons are performing since their launch, and what’s coming in 2026 that you need to be ready for. Plus, Casey...

Masterminds can be game-changers—or giant wastes of time and money. In this episode, we’re joined by Jen Wooster to pull back the curtain on what really makes a mastermind work. We’re talking about how to choose the right coaching or mastermind for your goals, what has to be in place for it to actually deliver results, and the red flags to watch out for before you commit. If you've ever joine...

Everyone’s talking about AI like it’s going to steal your job or ruin your creativity—but we’re here to tell you the truth: AI isn’t the enemy.  In fact, it’s become one of the most powerful tools in our business. In this episode, we’re breaking down exactly how we’re using AI to save time, stay organized, and focus on what actually moves the needle.  From content creation to systems and strategy,...

Most business owners are leaving money on the table—especially when it comes to healthcare. In this episode, we’re uncovering the little-known, IRS-approved strategy that could save you thousands. It’s completely legal, surprisingly simple, and one of the smartest ways to pay for medical expenses tax-free. If you’re ready to stop overpaying and start keeping more of your money, this is the episode...

What if you could legally pay yourself—and not owe a dime in taxes on it? In this episode, we’re uncovering one of the best-kept secrets in the tax world. Most business owners have no idea this strategy exists—and that means they’re leaving money on the table. We’re breaking down what it is, how it works, and exactly how to use it to keep more of your hard-earned cash. This isn’t shady. It’s smart...

We’re not dragging old habits into the new year. In this episode, we’re pulling back the curtain on the changes we’re making in our business for 2026—what we’re ditching, what we’re doubling down on, and how we’re setting ourselves up for less chaos and more momentum. From smarter systems to a sharper strategic focus, we’re sharing the mindset shifts and operational tweaks that will help us make a...

The agenda is live—and it’s packed. In this episode, we’re giving you an exclusive behind-the-scenes look at the sessions and strategies we’re bringing to the very first Smart Influencer Summit. From building systems and scaling smarter to turning your content into consistent revenue, this isn’t your average conference—it’s a hands-on, no-fluff experience designed for creators who are actually doi...

Know your worth” sounds empowering—until it keeps you stuck. In this episode, we sit down with Lynsey Kmetz to bust the myth that affiliate marketing is “working for free,” talk about why PR and affiliate are blending in all the right ways, and share the truth about what it really means to be paid your worth as a creator. This isn’t just mindset—it’s strategy. And it might just change the way you...

Burnout isn’t just a buzzword—it’s a warning sign. In this episode, we’re joined by Kelsey Smith to talk about what burnout really looks like behind the scenes as a creator, how to break the cycle, and why boundaries and systems are the only way to build a business that doesn’t break you. ******************************** DISCLAIMER: This audio and description may contain affiliate links, which mea...

You asked. We listened. And now—it’s happening.  In this episode, we’re sharing the BIG news we’ve been bursting to tell you… ******************************** DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us t...

You don’t need more traffic—you need a better strategy. In this episode, we’re breaking down the real reason your business isn’t scaling (and spoiler: it’s not because you need more eyeballs). We’re sharing the exact shifts we made behind the scenes to grow our revenue without chasing viral content, cranking out endless blog posts, or burning out on social media. ******************************** D...

Your tripwire isn’t broken… but it might be leaking sales. In this episode, we’re pulling back the curtain on the 5 biggest tripwire mistakes we see creators and digital product sellers make—and how to fix them fast. From weak offers to missed timing to sending people straight into overwhelm, these missteps could be silently sabotaging your conversions (and your confidence). **********************...

If you’ve been thinking about starting an Etsy shop but feel totally overwhelmed—this episode is your green light. We sat down with Etsy expert Cyril Chandelier to talk about why right now is the perfect time to start selling on Etsy—and how to make the process way easier than you think. Cyril breaks down the biggest misconceptions that keep people stuck, the #1 factor that drives real sales (hint...

If you’ve ever felt like fear, self-doubt, or imposter syndrome is holding you back—this episode will light a fire under you. We sat down with Lisa Ascolese the Inventress, powerhouse entrepreneur and author, to talk about the mindset shifts every woman needs to succeed. From sharing your story with confidence to navigating setbacks and building a business from the ground up, Lisa gets real about...

We sat down with Morgan Peaceman to uncover the real reason most creators struggle to connect with their audience: they’re guessing instead of listening. In this powerful conversation, Morgan shares how to truly understand what your audience needs—and how to use that insight to create content, products, and offers that actually get results. ******************************** DISCLAIMER: This audio a...

We sat down with Giangi Townsend to talk about something most creators don’t talk about enough: your money mindset. In this honest and powerful conversation, Giangi shares how she overcame years of scarcity thinking, reframed her beliefs around wealth, and learned to actually enjoy both saving and spending—without guilt. ******************************** DISCLAIMER: This audio and description may c...

If you’re exhausted, overwhelmed, and your body feels “off” no matter what you do—this episode will connect the dots. We sat down with Dr. Lahana Vigliano to talk about the real reason so many high-achieving women are running on empty—and it’s not just burnout. It’s hormones, stress, and gut health… all working against you behind the scenes. ******************************** DISCLAIMER: This audio...

Shannon Acheson is an author and creative business coach who helps small business owners build profitable online brands that fit their real lives. She grew HomeMadeLovely.com while homeschooling three children, wrote two books, partnered with over 100 brands and drew more than 20 million blog views. ******************************** DISCLAIMER: This audio and description may contain affiliate links...

Scaling a food blog isn’t just about recipes—it’s about strategy, smart pivots, and knowing when to get help. In this episode, we’re joined by Jessica Randhawa of The Forked Spoon, who shares how she grew her site to over 1 million monthly users. We’ll cover: How outsourcing to VAs freed up her time to focus on high-impact projects The pivotal shifts that helped her scale sustainably Why AI and me...

Still scribbling endless to-do lists in every notebook, planner, and napkin you can find? We've been there. In this episode, we're talking about why too many lists can actually hold you back and what to do instead. We’ll share the simple, effective systems we use to keep track of priorities, reduce mental clutter, and finally get things done (without writing the same tasks over and over...

In this episode, we’re talking about one of the biggest mindset traps—feeling like you’re “behind” in life. Whether it’s career, relationships, or personal goals, it’s so easy to compare our journey to others and forget that everyone’s path looks different. We’ll dive into how to shift your perspective, let go of unnecessary pressure, and embrace the idea that your timeline is uniquely yours. No r...

In this episode, we dive into the science-backed strategy that boosts your chance of achieving big goals by 95%—and why going it alone just doesn’t work. We break down the psychological roadblocks that sabotage progress and reveal how group coaching creates accountability, momentum, and lasting success. If you’re tired of setting goals that never stick, this conversation will change everything. LI...

In this episode, we chat with Giangi Townsend of Giangi’s Kitchen, who’s turned Flipboard into a powerful tool for driving blog traffic. She’s sharing her exact approach, daily strategies, and how you can start seeing real results—without the overwhelm.  LINKS MENTIONED IN THIS EPISODE: Giangi's Flipboard Flipboard User Group Magazine The Recipe Exchange Magazine Favorite Bloggers Recipes (Gi...

Sometimes, it’s not a new strategy you need, it’s a new perspective. In this episode, we’re diving into the mindset shifts that completely transformed the way we approach business, creativity, and growth.  We’re talking about ditching perfectionism, embracing imperfect action, and learning how to move forward even when things feel uncertain. These mental pivots helped us build momentum and they mi...

Ever wonder how we keep our projects, content, and collaborations running like clockwork? The answer is Airtable—and we’re breaking down exactly how we use it. In this episode, we share our favorite Airtable workflows, tips for staying organized, and how this tool helps us save time and stress less. Perfect if you’re ready to work smarter, not harder. ******************************** DISCLAIMER: T...