The Smart Connector

The expert industry is booming, but as more entrepreneurs enter the market it’s becoming increasingly difficult to stand out. The one quality that allows successful entrepreneurs to stand out is AUTHORITY, which gives you the power to accelerate your expert status, charge what you’re worth and change people’s lives. Rob Stewart is a UK former RAF Fighter Pilot, author, property investor and expert...

In this episode Jane talks about her Smart Connection ‘movement ‘- what it is, why it matters, and how you can become a Smart Connector too. Upgrading your connection skills allows you to attract the high value people who can transform your business, and get them to say YES to you. It also helps you enjoy and powerfully engage with every relationship, and live your very best life. ABOUT THE HOST:...

Scarcity is a proven means of getting people to take action. This success principle dictates that we are more likely to want the things we are being offered if we feel they're running out or are in short supply. This is the sixth and final podcast in Jane’s series about the work of Robert Cialdini, who wrote the pioneering book: Influence, the Psychology of Persuasion. This law can be seen from ch...

The principle of Authority is why we tend to follow people who we believe are experts in an area or subject we're not. This is the fifth episode in Jane’s series about the pioneering work of Robert Cialdini. It discusses why it is important to demonstrate credentials, experience or certificates and to back this up with visual cues that suggest these are true. ABOUT THE HOST: Jane Bayler is a seria...

The fourth success principle of Liking dictates that we are more likely to do the things others want us to do for them, if we like them. This episode reflects on the pioneering work of business psychologist Robert Cialdini, who wrote Influence, the Psychology of Persuasion, in 1984. It looks at how to get people to like you or what you represent, so they say yes to what you're offering them. ABOUT...

The third success principle of Influence and Persuasion dictates that we accept advice and buy from people if they have been recommended or endorsed by others we trust. This episode looks at Social Proof, and why testimonials and endorsements are so powerful. It was inspired by the timeless classic: Influence, the Psychology of Persuasion, written in 1984 by Robert Cialdini. ABOUT THE HOST: Jane B...

Understanding the Commitment and Consistency principle is key to business success, and is why we tend to stick to our choices, even when we have evidence that better ones are available. In this episode Jane looks at the second principle mentioned in Robert Cialdini groundbreaking book: Influence, the Psychology of Persuasion. She also suggests some practical ways entrepreneurs can use this princip...

Reciprocity is the first law of influence and persuasion, that states that we tend to return the favours people give us. This episode examines the pioneering work of psychologist and marketing professor Robert Cialdini who wrote the book: Influence, the Psychology of Persuasion in 1984. His timeless theories are still as relevant today as they were when he first published his book, as they are bas...