The SmallBizChat with Melinda Emerson

In this episode, Melinda Emerson converses with Delatorro McNeal about his career and unconventional advice for the new year. They delve into peak performance tips for 2020, motivation strategies for solopreneurs, and the concept of "performance beyond gold". They also discuss the 1% improvement rule and McNeal's recommended resources for business growth.

In this episode, Melinda Emerson chats with Naly Rice about the significance of branding for small businesses. They delve into brand alignment across social platforms, the role of video, visuals, and voice marketing, and creating a consistent brand experience. They also discuss strategies for changing your brand and the importance of embodying your brand as a CEO.

In this episode, Melinda Emerson and Griffin Stewart delve into the world of affiliate marketing. They discuss the workings of affiliate marketing, share the story behind Griffin's business, 5daydeal.com, and outline the essential dos and don'ts. They also share strategies for approaching potential affiliates and their favorite business tools and tips.

In this episode, Melinda Emerson and A’Lelia Bundles delve into the legacy of Madam CJ Walker, her business strategies, and her enduring influence on African American entrepreneurship. They discuss the portrayal of Walker in Netflix's "Self Made", the importance of historical accuracy in storytelling, and Walker's political activism.

In this episode, Melinda Emerson and tax expert Eva Rosenberg discuss key topics on business tax including deadlines, hiring professionals, new laws, and deductions. They also explore special benefits for gig workers, overlooked tax expenses, and health insurance considerations for small business owners. The conversation extends to gift-giving, favorite business apps, and book recommendations for...

In this episode, Melinda Emerson chats with Michelle Washington, founder of Women of More. They discuss the creation of the brand, empowerment of women, challenges faced by women business owners, and overcoming regrets. They also talk about the importance of commitment and positivity in business, future plans for Women of More, and share their favorite business tools and marketing tips.

In this episode, Melinda Emerson chats with disaster avoidance expert Gleb Tsipursky. They discuss why business owners shouldn't trust their gut when making decisions and explore Gleb's five questions to avoid decision disasters. They delve into techniques for effective decision making, understanding cognitive biases, and the importance of reviewing past mistakes. The conversation wraps up with Gl...

In this episode, Melinda Emerson is joined by Jane Atkinson, a leading figure in the speaking industry. They discuss the steps to becoming a professional speaker, understanding speaking fees, and the role of a book in a speaker's career. They also explore various revenue models for speakers, including branded events and retreats, and provide tips for rejuvenating a seasoned speaker's career. Jane...

In this episode, Melinda Emerson and Kelvin Joseph discuss the evolution of marketing, emphasizing authenticity. They explore leveraging AI, big data, and social selling for small business growth, and effective LinkedIn strategies. They also delve into influencer and event marketing, audience development secrets, and share their best business advice, favorite podcasts, apps, and books.

In this episode, Melinda Emerson chats with Thelma Ekiyor about her entrepreneurial journey, the challenges faced by women entrepreneurs globally, and the difficulties of starting businesses in Africa. They explore alternative lending solutions and discuss an upcoming funding event in Nigeria. Ekiyor also shares her favorite business book.

In this episode, Melinda Emerson and guest, Coach Steve Daley, discuss the value of peer education for small business owners. They delve into strategies for generating more income, the importance of attitude in business success, and the concept of trading on value. They also explore the steps to building a million-dollar business, avoiding the 80/20 trap, and effective sales and marketing strategi...

In this episode, Melinda Emerson welcomes guest Laurel Delaney to discuss exporting, particularly to China. They explore the use of Alibaba for business, federal resources for exporting, and building brand awareness in China. The episode concludes with a World Entrepreneur Day discussion and upcoming SmallBizChat on Twitter.

In this episode, Melinda Emerson introduces guest Lethia Owens, a market domination strategist. They delve into current online marketing trends and the importance of a unique value proposition. Lethia shares her favorite business tools, tips, resources, and underscores the need for regular communication with your market.

In this episode, Melinda Emerson and guest Nina Kaufman discuss the importance of risk management and contracts in business. They delve into strategies for scaling solo ventures, the IDEAL hiring process, and the value of a business operations playbook. They also talk about managing roles, money, and intellectual property, understanding investor expectations, and share their favorite business tool...

In this episode, Melinda Emerson and guest David Finkel discuss the concept of a "Focus Day", overcoming challenges in the time and effort economy, and building strategic depth in business. They also delve into effective task management, work-life balance, and time management strategies. The episode concludes with a quickfire question round with David Finkel.

In this episode, Melinda Emerson and guest Burton Kelso discuss the impact of Coronavirus on small businesses, remote working strategies, and cyber threats. They delve into understanding cybercrime techniques, the use of collaboration and video conferencing tools, and device disinfection. The episode also covers VPNs and remote desktops.

In this episode, Melinda Emerson chats with Grant Ainsley about the role of media during the COVID-19 pandemic. They discuss criticism towards media, the struggles of small businesses, and their portrayal in media. The conversation also covers tips for handling media interviews during crises, dress code and etiquette, balancing self-promotion, and best practices for online video interviews.

In this episode, Melinda discusses the impact of COVID-19 on small businesses, strategies for managing finances, workforce capacity, and marketing. She emphasizes on checking insurance coverage, fostering innovation, coping with uncertainties, maintaining mental health, and balancing family time.

In this episode, Melinda Emerson converses with Lamar Tyler about the significance of focus and clarity in business. They delve into the creation and evolution of Traffic Sales and Profit, and how investing in systems can leverage audience for revenue. They discuss the role of social media in business and online courses for growth. They conclude with the best business advice and the importance of...

In this episode, Melinda Emerson talks with retail expert Romina Brown about the challenges facing small businesses in the retail sector. They cover the impact of online shopping, strategies for product businesses, and the role of influencer marketing. The conversation also touches on the future of retail marketing, category management in retail, and the influence of social media on fashion brands...

In this episode, Melinda Emerson chats with digital marketing expert, Neil Patel. They discuss strategies to enhance website conversions, the future of digital marketing, and tips for new entrepreneurs. They also touch on the importance of long blog posts, podcasting for business promotion, recognizing when to quit non-working strategies, and the limitations of social media in marketing. Melinda r...

In this episode, Melinda Emerson chats with Stephanie Chandler, CEO of Nonfiction Writers Association, about the role of books in business promotion. They discuss strategies and timing for book promotion, niche selection, delegation, and the pros and cons of self-publishing versus traditional publishing. The conversation concludes with the value of a publicist and final advice on book publishing.

In this episode, Melinda Emerson discusses Kobe Bryant's journey and influence, his evolution and business ventures. She talks about leadership, handling self-doubt, and executing business plans. She also shares tips on setting daily priorities for success, leaving a positive impact, and prioritizing family in business decisions. The episode concludes with reflections on Kobe's legacy.

In this episode, Melinda Emerson chats with Carole Copeland Thomas about the significance of team, technology, and diversification in business. They delve into remote staffing, the importance of replicable systems, and Carol's humanitarian efforts. The discussion also highlights the necessity of giving back to the community and offers advice for small business owners.

In this episode, Melinda Emerson shares strategies for saving money and seeking investments for small businesses. She discusses the importance of pitch competitions, crowdfunding campaigns, and compelling giveaways. Melinda also covers the evaluation of business models, understanding loan terms, and the risks of hard money loans. Other topics include managing credit lines, separating personal and...