The SmallBizChat with Melinda Emerson

In this episode, Melinda Emerson and Julie Hansen discuss the role of video in small business marketing. They compare various platforms, address the awkwardness of video relationships, and offer tips for improving video presence. They also cover embedding videos in emails, essential equipment for recording, and emphasize that "done" is better than "perfect".

In this episode, Melinda Emerson talks with Dr. Chloe Carmichael about handling stress during the pandemic. They explore the concept of "high functioning people", anxiety tools including an emotional to-do list, and the idea of "worry time". They also discuss Dr. Carmichael's book, Nervous Energy.

In this episode, Melinda Emerson chats with Mary Fran Bontempo about managing uncertainties in business. They discuss Mary's 3-step approach to resilience, the value of recalling better times, and various stress management techniques. The conversation also covers tools for business growth, maintaining motivation in tough times, and the role of a personal mission in driving purpose.

In this episode, Melinda Emerson chats with Ross Kimbarovsky, the founder of Crowdspring. They delve into the significance of understanding brand building, the steps to create a brand strategy, and the role of SWAT analysis in identifying brand types. They also discuss the importance of a unique selling proposition and staying updated on branding trends.

In this episode, Melinda Emerson and guest Phil Gerbyshak discuss strategies for making online connections, leveraging LinkedIn for sales leads, and the importance of interaction in content distribution. They delve into the concept of capital 'C' connections and share insights on content strategy, including the role of video and 'hunting'.

In this episode, Melinda Emerson discusses the importance of embracing failure in business and how to recover from setbacks. She also gives tips on using LinkedIn for business connections, handling business mistakes, and managing employees' errors. The episode wraps up with advice on managing business stress and the action point for the day.

In this episode, Melinda Emerson chats with Shep Hyken about exceptional customer service as a competitive strategy. They delve into the advantages of subscription services, the difference between customer satisfaction and loyalty, and the power of customer amazement. Melinda also introduces her new book "Fix Your Business," and they discuss customer service in ecommerce vs. retail, strategies to...

In this episode, Melinda Emerson is joined by John Jantsch. They delve into customer success and membership concepts, discuss the 5 steps to Ultimate Growth from John's book, and address the pandemic's impact on small businesses. They also explore strategies for building a marketing engine, mastering channels, and scaling with customers. The episode wraps up with John's best business advice and a...

In this episode, Melinda Emerson talks with Pamela Slim about customer acquisition and retention in small businesses. They discuss the importance of clear marketing messages, how to tailor marketing language, and the concept of the "Magic Door". Additionally, they explore business values, collaboration over competition, and provide valuable business advice.

In this episode, Melinda Emerson chats with Kedma Ough about small business funding. They delve into finding money during tough times, target funding, and debt management. They discuss cash flow management, common financial mistakes, and the IDA grant opportunity. Kedma also shares her favorite app, business book, and advice she's received.

In this episode, Melinda Emerson discusses the importance of reflection and planning for small businesses. She covers topics like tax planning strategies, employee bonuses, health insurance, and product launches for the coming year. Melinda also evaluates resource use and software, celebrates entrepreneurial resilience, and advocates for holiday time off for teams.

In this episode, Melinda Emerson introduces health and wellness expert, Sheila Brown. They discuss Sheila's journey into the sector, overcoming emotional eating, and maintaining a healthy lifestyle. Sheila also shares old school marketing tips, her favorite podcasts, apps, and business books, plus information on vegan transformation. The episode concludes with Melinda's thoughts on business succes...

In this episode, Melinda Emerson and Andy Seeley discuss his journey into sales and marketing, the pandemic's impact on online marketing, and how to transform your website into a conversion machine. They also touch on the importance of email for maintaining relationships, the rise of short-form video, and the power of online ads and digital paid advertising. The episode wraps up with Seeley sharin...

In this episode, Melinda Emerson talks with Dorie Clark about the difference between busyness and importance, and the value of distinguishing between manager and maker activities. They discuss Dorie's new book "The Long Game," the impact of social media on short-term thinking, and Dorie's career turning point. The conversation ends with Dorie sharing her best business advice.

In this episode, Melinda Emerson and Garrett White, the Wake Up Warrior, discuss his entrepreneurial journey, the influence of "Rich Dad Poor Dad", and the perception of wealth in entrepreneurship. They delve into the operations of Wake Up Warrior and the role of marketing in small businesses, emphasizing the importance of honesty and self-awareness.

In this episode, Melinda Emerson speaks with Mike Michalowicz and John Lawson about the Great Resignation's effect on entrepreneurship, achieving financial goals, future e-commerce trends, and personalized marketing. They debate selling on personal websites vs. marketplaces, discuss the benefits of paid traffic, and share marketing strategies including the DAD method.

In this episode, Melinda Emerson discusses data-driven marketing and the gig economy's impact on small businesses with marketing expert Rick Shant Koletavitoglu. They delve into the importance of understanding customer personas and explore the business model of 150 Birds. The episode wraps up with Rick's top business advice, book recommendations, and future announcements.

In this episode, Melinda Emerson converses with Kayla Fioravanti about the CBD industry, discussing its misconceptions, the importance of transparency, and the challenges of social media advertising. They explore opportunities, common mistakes, and the value of mentorship in the business. The episode also touches on running a small family business in the CBD sector.

In this episode, Melinda is joined by Joseph McClendon III. They discuss Joseph's journey, how the pandemic affected personal performance, the importance of controlling your inner dialogue, and his unique teaching methods. The conversation digs into the psychology behind business success, the role of personal issues in leadership, and Joseph's top business recommendations.

In this episode, Melinda Emerson discusses various financing options for small businesses, including venture capital, crowdfunding, and business loans. She delves into the prerequisites for crowdfunding campaigns, strategies for smart borrowing, and how to manage loan repayment. Emerson emphasizes the importance of separating personal and business finances and provides guidance on setting up busin...

In this episode, Melinda Emerson announces her new book and discusses the evolution of marketing and strategic ad buying. She covers updated chapters in "Become Your Own Boss in 12 Months" and emphasizes the importance of customer retention, introducing the tool, Ruby. She also discusses book launch bonuses, exclusive webinars, and introduces the website succeedasyourownboss.com. Expert insights o...

In this episode, Melinda Emerson and Dawn Brolin discuss the importance of small interactions in motivation and the role of leadership. They delve into the motivation movement and how to maintain positivity in business. The episode concludes with their best business advice, favorite podcasts, and marketing tips.

In this episode, Melinda Emerson and guest Sonia Dumas delve into the world of cryptocurrency. They discuss Dumas' journey, how to get started, the rules of buying and selling, and its impact on traditional investments. They also highlight the importance of a diverse portfolio and how to safeguard against potential scams.

In this episode, Melinda Emerson and guest Cindy Zuelsdorf discuss effective marketing strategies for small businesses. They delve into the importance of niche marketing, the role of social media, and common marketing mistakes. Cindy introduces her book, "7 Marketing Basics", shares her top strategies, and recounts success stories from her clients. They wrap up with business wisdom and valuable re...

In this episode, Melinda Emerson discusses why small businesses fail, challenges in starting a business, and the importance of flexibility and reinvention. She talks about the realities of being a boss, the necessity of having a niche target customer, and utilizing professional advisors. She also covers the importance of budgeting, hiring pitfalls, overcoming sales fear, dealing with unsupportive...