The Small & Supercharged Podcast

The Knights of Middle England take part in lots of shows each year, but what's slightly unusual about these knights is that one of them is female... and she's called Kelly Ude-Martinez! This week, we chat about being a female knight, horseback archery, all the adrenaline, the tough times of 2020, and a bumper 2021. Kelly has been involved with and loved horses for as long as she can remember- star...

I know, I know, it's only October, but Christmas IS coming, and for small businesses, it's very much here now! For small businesses, now is the time to get all your Christmas ducks (maybe turkeys?!) in a row. For brand ambassadors and sponsored people, now's the time to be reaching out the brands you work with and asking them about their Christmas campaigns and how you can help. And for consumers...

Tamsin Sprawling launched Sprawling & Osborne in 2019, originally to find a use for deer hide, something that is often unused when the animal is eaten. This desire for sustainability in country clothing grew from stunning boot tassels made from cowhide into an entire range of UK made clothing. Tasmin now designs a range of country clothing made using sustainable materials, cut and sewn in the UK,...

According to a few different sources, there are over two million podcasts in existence at the moment. But should you start one? On this episode, I share what rocks and sucks, what's a yay and a nay, about creating and producing a podcast. As with any form of content creation, there's a time commitment and potentially a financial commitment too, and as with so many things, it's unlikely to be an ov...

Claire Lomas MBE is a truly incredible lady. After a freak eventing accident in 2007, Claire became paralysed from the chest down, ending her eventing dreams and career as a chiropractor. Claire endured incredibly dark times following her injury, but she's gone on to do some truly amazing things since! Not only has Claire been awarded an MBE, she lit the Paralympic cauldron in 2012, and has raised...

Have you ever asked yourself where you should be? Not geographically, but more on social media?! With so many social media platforms available today, it can be incredibly hard to work out where you need to be, to deliver the maximum return on your effort. Being overwhelmed by all the things can lead to a lack of impact which, when you're trying to be in all the places, and you're doing a lot of wo...

2021 has been a busy year for many, and Stef Bennett, the lady behind @wife_onthe_farm on Instagram, Bennetts Willow Barn and Bennetts milk round would definitely agree. Not only have Stef and her husband opened a new cafe on the family farm in Worcester, they've also welcomed a third child to the family (a month before the cafe opened!), grown the milk round that started during Covid, and continu...

We all know social media gets a lot of stick around trolling and negativity, but did you know that some platforms have various controls to help you take the power back? On this episode of the podcast I share some of the features inside Instagram's settings to help you have more control over your negative interactions with people on Instagram. We all know that not everyone who uses social media is...

Victoria Hutton aka Video by Victoria is a freelance videographer and editor based in London, and has previously held the roles of Head of Video at both Mumsnet and HELLO! Now, in a slight change of direction, she's helping businesses of all sizes embrace and see real results from their use of video. Victoria started her business not that long before Covid, and being unable to work in the way she...

Posting something on social media every day can be hugely overwhelming, can't it? And posting something RELEVANT on social media EVERY SINGLE DAY can be even more overwhelming, but this podcast will help! We'll touch on content pillars, specific content types to add into your schedule regularly, awareness days and how to research them, how to make sure you get events and other key dates in your sc...

Believe in Yourself might be a drawing by Emily Cole (that I happen to have on the wall in my office!), but it's also something that we all need to do a little more, don't you think? A little while ago, Emily added a Believe in Yourself mug to her gorgeous collection, and to celebrate its launch she teamed up with Jane Brindley from Horse Riding With Confidence Scotland, Donna Case aka The Horse F...

What do you use hashtags for on your social media posts? For most of us, hashtags provide enhanced discoverability, allowing people who don't already follow us to find us through a shared interest or need. But hashtags can do a whole lot more than that, in fact, they can be a great way to grow a solid online community too. On this episode of the Small & Supercharged Podcast, I'll be looking at how...

Have you heard of BETA? Most people in the trade have heard of the British Equestrian Trade Association, but not everyone is aware of the work of BETA- although if you're an equestrian you will have come into contact with BETA's work more than you might think. The label on your body protector, the logos on your feed bags, the training the retailers in the shops you visit receive- all connected to...

Do you need a Facebook Group? Well, it depends. Facebook Groups have HUGE scope to help you find likeminded people, connect around shared passions and interests, and build a true community, but they can be hugely demanding from a time point of view. And if you don't put in the work, they're unlikely to yield the results you'd like... A little while ago, I was giving a webinar and someone asked me...

Covid has caused a whole lot of pivots this year, and being unable to work in the usual way certainly gave Maeve Sheridan the opportunity to drive another part of her business forward. Maeve is a veterinary physiotherapist, a human physiotherapist, and also runs Activate Your Seat, which is an online exercise programme created to help riders improve strength and flexibility in the saddle through c...

'Are newsletters dead?' I was asked this question on a training a few weeks ago. And I couldn't say 'no' fast enough. Because I really don't think they are. I think quality mailing lists are magic. We know that not everyone you send your email to will open it. And we know that out of everyone who opens it, not everyone is going to click through and take the action/s we like... but that doesn't mea...

Not all that long ago, I had an email land in my inbox from Issy Carlill, also known as Zigzag Eventing. Issy had a story she wanted to share, that she felt would help others, and I jumped at the chance. A few months ago, Issy's two horses were involved in a road accident. Thankfully, both horses recovered and are OK, but that wasn't the only thing going on in Issy's world. In fact, at around the...

A while ago, I produced a podcast about how to pitch to be on a podcast and it went down really well. I regularly get asked about how to connect to brands about being brand ambassadors, so I thought I'd apply the format to this idea and see how we get on... It's competitive out there- with billions of people using social media and many wanting to be the next big thing, it's hard to be seen and hea...

Lauren McDermott (previously known as Hunters & Heels) has an Instagram following of 100k, and has created a business as an influencer that also supports businesses she loves- but it hasn't always been this way. Over the last few years, Lauren has worked to grow her following by sharing what she loves, and that's something that 100k people and brands have bought into too. In this podcast, Lauren s...

Finding the right brand or influencer to collaborate with can be tough, can't it? With so many potential options out there (and so many potentially great options too!), how do you pick the perfect collaboration partner for you? Well, in today's episode, I'll help you find the right one. I'm not going to lie- it is a bit of a jungle out there, but I've managed to condense my top tips into five key...

Search Engine Optimisation (SEO) can be seen as a bit of a dark art, but as Tim Cameron Kitchen, the chief ninja over at Exposure Ninja explains, at its heart, it's something we can all do. Tim started his career as a drummer, and found his way to where he is now in a less than conventional way, having learnt everything from on the ground up on the job! On this episode of the Small & Supercharged...

Have you lost your social media mojo? You're not alone, so many people are feeling fatigued with social media. And it's hardly surprising when you think about it! Over the last year, we have all endured the craziest events that have led many of us to social media to connect. Whether from a business perspective or a personal perspective, social media has in many cases provided a way of connecting t...

With over 100k followers, Beth Sen is a popular equestrian influencer who's well known for her stunning images, beautiful horses, gorgeous outfits, and her passion for being kind. During the time since Beth started her account, she has grown a following of over 100k loyal followers, worked with numerous equestrian brands, supported her followers, and she's even started her own photography business...

Engagement is something that most social media users think about- well, more than think about, some obsess over it. How to nurture it, how to increase it, and how to create content that users want to engage with. But what is engagement? What's an engagement rate? Why does it even matter?  On this episode, I talk all about engagement and what it means, how we can nurture and develop engagement, and...

'Do you know what you want to be when you grow up?' is a question that most, if not all of us, have been asked at some point. But the chances are that what you wanted to be when you were first asked, what you thought you might do when you left school, and what you're doing now, are all different. Am I right?!  This week, I caught up with Jane Brindley, who's a coach with extensive experience in hy...