The Small & Supercharged Podcast

Social media can be a huge drain on time, so if you're spending time doing anything on social media, you need to make sure you're using your time well. In this case, to grow your equestrian business. In this podcast, I talk all about how to use social media to grow your equestrian business, how you need to USE the platforms, consider your images, get yourself out there, get your work to do the tal...

Batch working can be a great way to make the most of your time... and with the amount of content we all need to produce nowadays, this is certainly key! So for this episode, we catch up with Rachel Bragg (aka Sweet Images Photography), Queen of the Flatlay, who talks through batch working when it comes to photography, and producing images for social media. In this episode, Rachel also shares her t...

Do you add Stickers and GIFs to your Instagram Story? They can both add a lot to an Instagram Story, and can even help improve your engagement and interaction too. You might even be able to use the responses for content creation, buying, and market research! In this episode I talk about six 'functions' you can add to your Instagram Story, including polls, products, questions, GIFs, links and count...

Starting a blog can feel big and scary - whether it's for pleasure or business. But if you do, it can deliver huge amounts of fun, new opportunities and lots more, and Charlotte Miller from The Forelock Journal explains. In addition to talking about the how and the why, Charlotte also talks about how she won an award for her blog (Haynet Equestrian Blogger of The Year) and what that meant to her,...

Facebook groups can be so, so good, but it's not all unicorns and rainbows... sadly! I set up my first Facebook group, the Small & Supercharged group, in October 2017 and I've learnt a lot since that time. In this episode, I talk about what rocks and sucks about Facebook groups... you might be surprised about a few. The point of this podcast is to give you a little information about what goes into...

Sponsored riders and brand ambassadors are sources of debate in the industry, and for very good reason. Some riders, in whatever role, add huge value to a brand, and some don't. And that's what started Pippa Hawksfield and Jess Crofts' journey. In this podcast, we talk to the ladies from Stride Management about what rider management really is, what it's not, how riders can find the right brands to...

There's no denying that I have a bit of an addiction to learning. Which is very useful in my line of work. But I do appreciate that not everyone has a huge budget to spend on this. The good news is that you don't have to spend a fortune. Actually, you don't have to spend any money at all. In this episode, I chat through some great ways to learn on a budget, some great ways to learn for free, as we...

Branding. I love it. And I know I'm not the only one! In today's podcast we talk to Kirsty Fleetwood from new brand Fleetwood & Foxgrove about branding. Having recently branded her new scarf business, and having had a pretty extensive history in branding and marketing, Kirsty has some real nuggets to share.

This is a big one. Brand ambassadors. I get asked about brand ambassadors a lot, so I thought this would be a great way to share my ideas on this subject. From two sides. Firstly, if you're a brand, how to pick an ambassador. And if you're an influencer and potential brand ambassador, how to know which brands to say yes to. I've decided to combine the two sides of this discussion because I think t...

If you've tuned in before, you might well have 'met' Emma Warren. If not, don't worry - you're about to! Emma is MD of Hiho Silver, a brand I have the pleasure of working with. In September, Hiho ran its first 'instameet' style event, Style Skills & Silver, and in this podcast we chat about it. Style, Skills & Silver was the first event of its kind, so we talk about that too - why it's important n...

Should you do your own PR? I believe that you should. Don't shoot me or send any hate mail, I'm not turning on PR people here, I'm actually trying to help! See, I believe that for many businesses, particularly niche ones, it is possible to do your own PR and you should try. Why? Because doing this not only helps you develop your own skills and build your own contacts, it'll also help you develop a...

Laura Hodgkins is better known as Girl About The Farm and, particularly on Instagram, has built up a sizeable tribe of fans and followers. But she's only been farming two years. And before that was a real city girl! In this podcast, Laura chats about making the change from city life to country life, the different challenges faced, blogging her journey, winning silver at The British Farming Awards...

Content. Do you hear that word a lot?! I feel like I say it a lot. And in this episode I say it a LOT, so apologies in advance! The thing is, content is vital for your business. But you can make it work for you. Blogging might be the most obvious form of content, but there's plenty more to choose from!  In this episode I talk about content, the value it can bring, the different types, and a few cr...

In this episode I talk to equine photographer Sophie Callahan about her pregnancy. Well, not the pregnancy as such, but how a very challenging pregnancy has already changed her business, how she's planning to evolve in her business moving forward, coping with a small child and working, and lots more too. It's a good one...

In this week's episode I share seven apps I have on my iPhone that I think help to make running a business easier. They're a mixture of free and paid for apps, and some are linked to the desktop versions of software I love too. I hope you'll find this podcast useful, I use most of these apps most days, that's how much I love them!

In this week's episode I speak to Ruth Chappell from Dressage Anywhere. In this episode, not only do we talk about Dressage Anywhere, the issues with running an online only business, creating touch points, social media, and more, we also talk about dealing with competition, cyber security and some of the things Ruth loves about Dressage Anywhere.

Today we're talking all about Instagram Stories - I LOVE Instagram Stories. Not only are we talking about them in today's show, but I'm giving you five ways that you can use Instagram Stories for your brand or business. And I honestly think that out of the five ways mentioned, you can apply a good number to your Instagram account, whatever the account. I know... quite a claim! I've also got a free...

Today I get to introduce you properly to Emma Warren. Emma is a client, a great friend, the Managing Director of Hiho Silver, the creator of luxury glamping location Dimpsey, mum, wife... and SO much more. In this podcast, Emma talks about the route her career has taken (and it's not conventional on any level!), being multipassionate (and how this isn't a new thing), juggling, the speed of change...

Today on the Small & Supercharged Podcast we're talking about collaborations... if you follow me on any platforms you'll know I'm a HUGE fan! My most recent TEDx talk was all about collaborations, and this feels like a bit of an extension of that with more examples, more detail, and a bit more guidance. I promise you that collaborations can add massive value to you business for very little cost. Y...

Today on the Small & Supercharged Podcast I talk to Lucy Robinson from Fairfax & Favor - the lady who's heading this year's Fairfax & Favor Breast Cancer Care campaign. This is the third year the company has run this campaign and, each year, has raised a sizeable amount of money for this amazing charity. This year, Lucy's been given the task or raising as much as possible for Breast Cancer Care In...

Today on the Small & Supercharged Podcast we're talking about augmented reality... in the form of Instagram Face Filters!  When Kylie Jenner's Face Filter popped into my life, it signalled a very clear change in the Instagram platform for me. Not only did I look a LOT more polished, but this particular filter gave me a glimpse as to how we can bridge the gap between online and in store shopping......

Today on the Small & Supercharged Podcast I chat to Sophie Callahan all about commercial photography... and it's a really good one. In this episode we talk about why we all need images, whatever business we're in, how to find the right photographer for you and what questions to ask as well as different types of photography for business. Sophie recently did a photoshoot for me and came to my house...

In this episode I talk about social media changes and why we shouldn't fear them! Yes, whenever there is a change in social media algorithms, there are SO many scaremongering blogs and vlogs released - I bet you've seen them too? In this podcast, I'm going to talk about why you shouldn't fear these changes and what they should mean to you instead.

Running a small business can be really lonely - you're not sure what to do, where to go for advice and who to ask for help and support. The Small & Supercharged podcast and community can help with all that! From PR and marketing tips and advice through to social media, photography, branding, small business hacks, collaboration successes, the latest developments, how they did it and actionable step...