THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver

The demand for our attention is growing everyday. So how do we stand out in a crowd of voices? Today I’m so excited to introduce to you Lisa from Curvature clothing, whose instagram stories are often one of my favourite ways to time waste. One of the activities I ask many of our clients to do is instagram stories. This is for a few reasons First it’s a great way to build a deeper relat...

“ Primrose and Co is about putting nature first. So we put nature at the heart of our decisions about our business ” - Sarah Primrose “ Going to the markets is like going to see your family every week. It’s been one of the best things for us, including getting to network with other small businesses ” - Sarah Primrose “ You can get stuck on a treadmill, to keep t...

“ Goats in trees aren’t going “Hey, you know what? Today I’m going to be world famous by climbing into a tree.” They’re just doing normal stuff. It’s us that finds it interesting ” - Rachel Klaver “ So many business owners are stuck about what to write about for social media because all they see is a boring business. Your potential customers do...

“There’s always ways to help your business stand out in a crowded marketplace” - Jo Murphy “The ultimate goal of the algorithm is to show people content that they will like, that starts conversations, and they actively seek out.” - Jo Murphy “Good marketing is something that other people are drawn to and want to become a part of it” -  Jo Murphy “Lov...

“The world we live in today is one where there is a huge ability to grow your business on the power of customer proof” - Casey Hill “ When you are a small business you don’t have a huge budget, so you need to find creative ways to differentiate yourself from your competitors ” - Casey Hill “ That first touchpoint is a huge opportunity to build a relationship. If...

“ My job is not to decide how someone is going to buy from me. Why are we putting hurdles in the way stopping people buying from us ?” - Tracey Smith “ We want to buy from artisans. We want to buy from small businesses. We want that real human touch ” - Rachel Klaver “ It’s like going out for dinner, we want our visitors to eat with their eyes, and your website...

“If you’re getting frustrated when people are taking you for granted - it’s a sign you might need to put your prices up” - Natalie Coombe If there’s one thing I’ve learned from working with hundreds of small business owners, it’s that a large percentage of us do not value what we do enough to make sure we’re getting paid for all our hard work. We def...

I used to spend a lot of time getting clients to create a customer avatar/ target persona. It’s something that big companies spend a huge amount of time on- and it’s foten because they are trying to find the targeted group in an audience of BILLIONS However, for many of us, we’re not fishing in a barrel of billions. If we live in a small regional town, or we offer a low competiti...

Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do through becoming an author of bestsellers, and winning awards, that she realised that it wasn’t enough to be the best - you need to make it easy for people to KNOW you are the best L...

Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped, size 14, snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for w...

This is probably one of the most important messages that I want any business owner to know. I’d love to say that it came from a place of great inspiration, but it actually came from a pile of mistakes from my part and a lot of disruption that caused me to have to search my soul and become a far better business owner. This is the most important part of your marketing - it’s not sexy, it...

In our first episode, it is but necessary that we introduce our podcast and our business. We’re here to help you as a small business owner become more confident and capable with your marketing even if you never work with us. Today, we’re giving you an overview of what a marketing map is, why you need it, and the first step you can take to help you build your business’ marketing m...

Welcome to MAP IT Marketing See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe