The Core
The Signal Brief
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.
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Episodes
Tesla Is Finally In India. But, Who’s Buying? 23.07.2025 15:41
Tesla has been flirting with the Indian market for years. In 2016, after Elon Musk tweeted about it, some even paid the 1000 USD fee and pre-booked Tesla’s Model 3. But, they never got their car. Earlier this month, in July 2025, Tesla finally launched in India. The company will have three showrooms, one in Mumbai, one in Delhi and one in Gurugram. It’ll sell its Model Y in India, priced at 60 la...
Trading Options Is A Losing Game. So Why Can’t We Stop? 18.07.2025 19:01
Nine out of ten small traders lose money in options trading, according to SEBI’s own data. That’s in part because of institutional investors, who have massive capital and fancy algorithms on their side. Many retail traders aren’t aware of this. But, even those who are familiar are still drawn to options trading. Why? In the latest episode of The Signal Daily, we’ll hear from traders and a behavio...
Where Is India's Premium Petcare Market Headed? 14.07.2025 16:07
The petcare industry is booming in India. A Redseer report from last year said that pet ownership in India is growing at a rate of 4-5% right now. In 2019, 26 million Indian households had pets. That number ballooned in just five years; in 2024, 32 million households had pets. At the same time, the pet care market is also growing by 18-20%. It’s one thing to spend on your pets, but Indian pet pare...
Who’s Buying A Rs 10 Lakh Watch In India? 11.07.2025 21:24
There was a time when people needed watches, to check the time of course. But now, our phones, laptops and even our fridges can tell us that. Still, the watch market, particularly the luxury watch market, is growing in India. According to Market Brew, between January to May 2025, exports of Swiss watches to India grew to Rs 1,100 crore – that’s a yearly growth of 10%. Even in 2024, this sector pe...
Rethinking College In India: Liberal Arts, Placements, And Return On Investment 04.07.2025 16:26
In the past two decades, there’s been a wave of liberal arts universities in the country – these challenge the traditional Indian model that sequesters students into strict streams. FLAME set up shop in 2007, then Azim Premji, Shiv Nadar, and Ashoka University in 2014. This year, Nayanta University of Pune will take its first batch of students. Liberal arts universities encourage students to ta...
Luxury On A Budget: Why Young Indian Women Love Minis 27.06.2025 16:30
India’s beauty market is huge – the country has the sixth largest market in the world. But, our per capita spending on beauty products is still low: only about 15 dollars. That’s 1200 rupees. For context, in the US, per capita spending on beauty is 335 dollars and the global average for this figure is 72 USD. That’s also one reason why ‘minis’ of beauty products are particularly popular in India....
The Quiet Boom Of India’s Online Ayurvedic Cannabis Market 23.06.2025 15:57
Cannabis is technically illegal in India. But, for the past few years, it’s been relatively easy, though expensive, to obtain it. Some entrepreneurial Indians have set up online websites — there’s trost.com , itshemp.in , cbdstore.in , among many others. These websites sell both the non-psychoactive CBD (cannabidiol) as well as the psychoactive THC (tetrahydrocannabinol). They advertise it as...
What’s Behind India’s Labubu Doll Craze? 20.06.2025 14:44
Seen those little dolls hanging off of people’s bags? Those are called “labubu dolls.” They’re about 25 cms long. Popular American celebrities like Rihanna and Kim Kardashian started sporting them in 2024, which is when they became a hot item in the US. Now, they’ve become big in India too. I’m your host Kudrat Wadhwa and you’re listening to The Signal Daily. We don’t do hot takes. Instead, we br...
Will Cinema Theatres Survive The Streaming Era? 16.06.2025 12:40
India makes more movies than any other country in the world. A lot of us also grew up with a regular habit of going to the cinemas and catching the latest film. But, COVID changed that. Cooped up in our homes, we got addicted to OTT platforms, and never really went back into movie theatres. Even the Hindi film industry’s success metrics changed – before, a 100 crore movie was a box office success....
Inside India’s Booming Private Members-Only Club Scene 13.06.2025 14:35
India’s elite have been fraternising at old-school clubs for decades – I’m talking of your Gymkhanas and Golf clubs in Tier 1 cities. But, for the uninitiated, becoming a member at these historic institutions is virtually impossible. Some of them have waiting times of as much as 30 years! India’s new elite need another space; a growing private members-only club scene is coming up to fulfill that...
Inside India’s Art Market Boom 09.06.2025 16:09
If you know anything about Indian art, you’ve probably heard of MF or Maqbool Fida Husain, one of India’s most popular modern artists. Though people compare Husain to Picasso, historically, his paintings have not fetched the prices that Picasso’s do. Well, that’s until now. The Indian art market is seeing its moment. From 15 crores rupees in 2000, the Indian art market is worth 3,000 crore rupees...
How Do You Break Free From Dark Patterns? 06.06.2025 15:20
Ever found yourself in this position – you want to read something behind a paywall, so you begrudgingly sign up for a subscription. It’s so easy peasy. But when you try to cancel, it’s as if the site is actively working against you? That’s not a coincidence, but rather, an intentional design strategy, called a ‘dark pattern’. I’m your host Kudrat Wadhwa and you’re listening to The Signal Daily ....
Why Did Your Binge-Watching Bill Go Up? 02.06.2025 14:56
In May, Amazon Prime announced that it will add ads to its basic plan starting June 17. If you don’t want ads, you need to either pay an extra 129 rupees per month, or 699 per year. OTT was supposed to disrupt television, but it’s begun to look a lot more like its predecessor now. What’s up with that? Find out more in this episode of The Signal Daily , featuring Vanita Kohli-Khandekar of The Med...
How Friendly Are Pet-Friendly Hotels? 30.05.2025 13:32
Imagine this: you’re a pet parent of a relatively well-behaved dog. It’s been a few months since you took a real vacation from work, so you decide to get away for a week. Luckily, you come across a resort in the hills, which advertises itself as “pet-friendly.” But when you actually arrive at your destination, you find out that you can’t take your pet out of your room. That’s the state of a lot of...
Can Dishwashers Revolutionise The Indian Kitchen? 26.05.2025 12:57
The modern Indian woman is a force to be reckoned with. In the India our parents grew up in, gender roles were clear. The man worked outside the house and brought in the dough. The woman managed the home – cooking, cleaning, and raising the children. But, today’s women do it all – working outside, and inside the house. Thankfully, there’s technologies that have made domestic work easier. There’s...
What's Behind The Rise In India’s Uber Luxury Housing? 23.05.2025 15:49
Have you ever wondered what the super rich in India live like? Though the other segments of real estate aren’t doing so well, as The Core has covered before, luxury and specifically the ultra luxury segment – that’s residential property worth 50 crores and above – grew at a rate of 483% last year, from 29 units in 2024 to 169 in 2025. When we say uber luxury, we’re not talking about your apartmen...
Ban Or Regulate: India’s E-Bike Dilemma 19.05.2025 13:01
Have you seen those tiny e-bikes in big cities? You know, the ones that mostly gig workers ride. With the new quick commerce trend, they often need to deliver within minutes, and sometimes zoom past you. There are many pros of electric bikes. They are nice vehicles to cover short distances. They also, in part, contribute to reducing India’s air pollution problem. But then, there’s cons too. Seve...
Buy Now, Regret Later–The Rise Of Consumer Debt In India 16.05.2025 10:54
A lot of Indians grow up with an anti-debt and anti-credit card mentality. But, the data shows that’s changing now. In 2018, credit card spending in the country was at 4.6 lakh crore rupees. In the last quarter of the recent financial year, that figure grew by four times, and is now at 21.2 lakh crore rupees. Credit feels easy, but sometimes, we fail to read the fine print. A lot of Indians are...
Mumbai’s New Airport: A Solution Or A Commute Nightmare? 12.05.2025 11:39
Mumbai’s Chattrapati Shivaji Airport is one of the busiest airports in the world. Last year alone, it handled 528 lakh passengers. Most people in Mumbai agree that their city needs another airport. To reduce the congestion at the Chhatrapati Shivaji airport, the Maharashtra government has decided to build another one, in Navi Mumbai. The Navi Mumbai airport is supposed to ease the stress that tr...
Zara Who? We Thrift Now 09.05.2025 12:50
In 2019, The New York Times published H&M’s dirty secret. Every year, the Swedish multifashion brand discards billions of dollars worth of new and perfectly usable clothes to landfills across the Global South or ships them to be incinerated. H&M is but one of many guilty clothing companies. Fast fashion brands – you know your Zara, Adidas and H&M – are some of the worst polluters on t...
India’s Rental Market Is Out Of Control! 05.05.2025 9:48
We’re all familiar with India’s boom story–rising salaries, more disposable income and a demand for a better quality of life. But, with many more young Indians migrating to big cities to work and earn, they’re finding it supremely challenging to pay rents, even on their relatively good salaries. A 2024 report by AON group, a consulting company, found that salaries in India are rising at a rate o...
Zepto, Blinkit And Swiggy Now Deliver iPhones Within Ten Minutes. But, Who’s Even Buying? 02.05.2025 12:12
Right now, it feels like Blinkit and Zepto are everywhere. In Delhi, where I live, it's as if people’s days are incomplete without ordering one thing or the other through these apps. Delivering groceries and shampoos in ten minutes is one thing, but now, quick commerce is expanding. In March, Zepto announced that it’s going to join Blinkit and Swiggy and also begin delivering...iPhones. But, who'...
Shein is Coming Back to India 05.07.2024 5:53
Shein is coming back to India, thanks to the Ambanis. Tune in to this episode as we break down the deal between Reliance and the Chinese fast-fashion label. PS - The Signal Daily will go on a break starting tomorrow.
Biden Feels The Pressure 04.07.2024 5:02
In today's episode we discuss the developments around Joe Biden’s candidacy for the upcoming US elections. Tune in!
The Hindenburg-Adani Row Continues 03.07.2024 9:05
Our stories for today are — labour exploitation in the luxury fashion industry and SEBI’s notice to Hindenburg over its damning 2023 report on corporate malpractices in the Adani Group. Tune in!
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