The Core
The Signal Brief
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.
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Episodes
The Rising Case Of Obesity In India 28.02.2022 7:50
Good morning listeners. Let's take a look at what's going on in the world. For one, the Indian government intends to increase the tax on sugar, salt, and fat-rich foods. This implies that all of your favourite sweets and snacks will be more expensive tha
Who is Thums Up's New Brand Ambassador? 25.02.2022 6:50
TGIF, right? Given the weekend is here, we have some light stories for you today. In this episode, Farheen talks about the global sneakers obsession. Especially among Genz and Millennials. Additionally, she also discusses about Thums Up becoming a billion
Crypto Ads To Come With A Disclaimer 24.02.2022 6:48
In this episode, we understand the ongoing conflict between Ukraine and Russia. Putin has deployed several troops to Ukraine, which is attempting to cut relations with Russia. It's beginning to feel like a scenario from the Cold War, honestly. In other de
Qyuki Wants To Check Out 23.02.2022 6:13
In the latest episode, Farheen discusses Trump's app making its debut in the App Store. Despite the fact that Truth Social is the most popular free software in Apple's App Store right now, most users are unable to access it. Additionally, she also explain
Are IPOs Descending In 2022? 22.02.2022 7:41
In today's episode, we talk about IPOs. For starters, Bikaji, a traditional Indian snack manufacturer, is planning to go public this week. And for the in-depth story, we learn there are three reasons why many tech companies are avoiding going public right
Ready To Pay $200 For Kanye’s Music? 21.02.2022 6:23
Good morning listeners! We are back with some interesting stories for you. In this episode we understand Kanye West, expects you to pay $200 to listen to his new album - Donda 2. In addition, "your lean, clean, flying machine" is experiencing some turbule
Why Is Google Search Dying? 18.02.2022 6:39
In the latest episode we talk about two interesting stories. For the first one, Farheen discusses why Google search results are deteriorating. And for the main story we discuss the fake meat industry. Currently, the numbers and sales are flattening. So wh
What Is Meta's New Mantra? 17.02.2022 6:36
In today's episode, Farheen decodes Zuckerberg's new corporate mantra: "Meta, Metamates, Me." Additionally, this episode also covers the post-pandemic boom in Travel & Tourism industry around the world. In its fourth-quarter earnings, Airbnb made a profit
Work From Anywhere, Is It? 16.02.2022 6:40
We are all about startups today. To begin with, the Indian startup ecosystem is making big changes. For instance, introducing unlimited leaves, monthly incentives, quarterly promotions and even mental health breaks. For our deep dive, we understand why Ma
China's Big Bet On The Metaverse 15.02.2022 7:19
Good morning listeners! In this episode, Farheen Khan talks about the Chinese Metaverse story; And Tencent seems to be betting big on the Metaverse. She also goes into great depth on the global supply chain crisis and inflation. Listen in to find out whic
Action Packed IPL Auction 2022 14.02.2022 17:49
In this episode we can’t help but bring up the loneliest statue on earth! It’s at the furthermost point in the south pole and it’s Vladimir Lenin’s bust. More on that, along with all the action unravelling at the mega IPL Auction 2022, Bangalore.
Who Are Saying No To Wine? Millennials. 11.02.2022 6:08
In the episode, we discuss the waning interest in the wine business . That's right, millennials don't like to wine and dine anymore. Additionally, we also outline the recent ShareChat acquisition. The Indian social media platform is buying MX TakaTak. Is
Indian Two-Wheeler Market Is Shrinking 10.02.2022 7:49
In today's episode, we cover the hottest topic in Hollywood: Oscar Nominations. Yes, some nominees are familiar, while others are not. However, it's worth noting that streaming services such as Netflix, Amazon, and Apple have finally made it to the elite
Nuclear Power Is The New Green 09.02.2022 19:36
In the latest episode, host Farheen Khan discusses the sudden surge in demand in nuclear power. France, United States and India seems to be determined to reboot the nuclear power industry. Additionally, Farheen also talks about Polygon, a blockchain tech
Do You Own A Bored Ape? 08.02.2022 7:07
In today's episode Farheen discusses non-English music making it big in the music industry. The dominance of English music appears to be fading. Furthermore, she also talks about the recent Bored Ape NFT mania. While celebrities are going gaga over Bored
Twitch Is The New Classrooom 07.02.2022 7:27
In today's episode, Farheen takes us through Twitch,a live streaming network originally created for gamers now stepping into user generated led ed-tech content; enabling students to study together online. Additionally, she also addresses the issues with t
Winter Olympics: Are Athletes Under China's Surveillance? 04.02.2022 19:51
In this episode of The Signal daily, we talk about the Beijing Winter Olympics 2022. What's special about that? China is putting up a machine-made show, to demonstrate their technological prowess. For our deep dive, we look into Meta's earnings report. An
Is Metaverse Safe? 03.02.2022 21:03
Farheen Khan deconstructs two Big Tech stories in today's episode. To begin with, the Metaverse is not a safe space for women and children. Second, the earnings reports of big tech businesses have been released. All three companies, Google, Microsoft, and
Decoding Union Budget 2022: Crypto Tax, Digital Rupee and More! 02.02.2022 16:30
Good morning, listeners! Farheen Khan, our host, is here with another #Budget2022 special edition of The Signal Daily. First we address the elephant in the room: the Crypto Tax. Additionally, we also broke down the Budget 2022 presentation for our listene
Are You Ready For Union Budget 2022? 01.02.2022 17:26
The budget is here, and we are curious! Lots to shape and change, owing to the last two years of the pandemic. On today’s episode, our brand new host Farheen Khan speaks to Dinesh Narayanan about what exactly should we expect from the Union Budget. If you
Is The Covid Curse Finally Lifting? 28.01.2022 6:11
In today's episode, Preeksha discusses Apple's development of a tap-to-pay feature that will transform iPhones into mobile point of sale (mPOS) terminals. And we have a Covid-19 wrap-up for the main story; the Indian government is reconsidering its booste
Is There No Netflix And Chill For Indian Content? 27.01.2022 8:39
Today's episode highlights the issues Netflix has been facing in India. Especially with slow subscriber growth and its woke content. In addition, our host, Preeksha also talks about the latest music NFT - The Beatles memorabilia and more. Tune in to find
What's Happening In The Boardroom? 25.01.2022 7:11
In today's episode, Preeksha takes us through Big Tech ambitions. Companies like Microsoft, Amazon and Alphabet are on a shopping spree, and the US regulators have a say in it. Additionally, she also addresses the sharks in America's corporate world. Many
Are You Buying The Dip? 24.01.2022 7:45
As we enter 2022, horrors of Covid-19 continue to haunt restaurateurs. The restaurant sector is caught in a never-ending cycle. With new restrictions in place, cafes and restaurants are shutting down again. While we are on the subject of financial trouble
Are You Ready To Pay For Subscription On Instagram? 21.01.2022 4:57
In today's episode, we explain the implications of the SEBI rule which is all set to roll out in April 2022. The episode also discusses Instagram’s move to try out the subscription model as a test in the US with some of its creators. The question is how
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