The Shorthorn Bull Pen

In the latest episode of the American Shorthorn Association's Bull Pen, Eric Grant of Grant Company joins host Montie Soules to discuss invaluable insights on seedstock marketing techniques — from tried and true avenues to emerging technologies. Grant explores the intricacies of promoting superior genetics, providing a must-watch discussion for breeders looking to elevate their strategies and...

Serving the beef industry, the Ultrasound Guidelines Council sets the standards for testing and certifying ultrasound technicians. UGC Executive Director Patrick Wall, also a beef Extension specialist with Iowa State University, unpacks the efforts and technology that make modern ultrasounds more reliable.

Steve and Julie French of Little Cedar Cattle Company sit down with ASA CEO Montie Soules in this episode of The Shorthorn Bull Pen . They discuss topics like the Shorthorn Youth Development Fund, supporting youth programs and opportunities available to help young people mature into thriving adults.

In the latest episode of the Shorthorn Bull Pen, the spotlight shines on newly elected board members Tyler Cates of Indiana and Cory Bollum of Minnesota. Learn about their visions to drive progress in the breed as they share experiences and goal, and discuss the challenges and opportunities on the horizon.

A record 530 exhibitors headed to Des Moines, Iowa, for the 2023 Shorthorn Junior National Show & Youth Conference. Jill Cords, a career consultant with Michigan State University, explores how every participant is already several steps ahead in possessing the skills employers seek in new hires.  

On this episode of The Shorthorn Bull Pen , Shelby Diehm — ASA director of youth activities, marketing and communications — recaps the 2023 National Junior Shorthorn Show & Youth Conference with a deeper dive into special contests, the newly elected AJSA board and the many benefits of youth participation.

The American Junior Shorthorn Association board of directors take us behind the scenes of the making of this summer’s Shorthorn Junior National Show & Youth Conference — the breed’s largest event of the year. Host Montie Soules visits with each of the directors as they share how the AJSA has shaped their lives.

In this nostalgic episode of The Shorthorn Bull Pen , join five former presidents of the American Junior Shorthorn Association as they take a trip down memory lane, uncovering how the organization has grown throughout the years. Though each tenure was unique, all past presidents share this sentiment: involvement in the AJSA shaped their journeys into adulthood, inspiring them to give back to the n...

Montie Soules, ASA Executive/CEO sits down with John Sonderman, ASA President. 

In this session of “The Shorthorn Bull Pen,” we visit with Dr. Wade Schaffer and Chip Kemp from International Genetic Solutions — the largest multi-breed evaluation in the beef industry. Learn more about how this cutting-edge collaboration benefits beef producers around the world, and specifically how it makes the American Shorthorn Association’s database stronger. 

Join Pennsylvania Shorthorn breeder and recently elected NCBA Region 1 Policy Vice President Frank Stoltzfus in this second episode of The Shorthorn Bullpen . Stoltzfus sits down with ASA CEO Montie Soules to discuss how he will help lead policy discussion and represent his region at the national level. Plus, learn how he works directly with consumers to market his family-raised Shorthorn beef in...

Montie Soules, ASA Executive Secretary/CEO, interviews Shorthorn breeder and US representative, Frank Lucas. The episode features Lucas sharing about his operation and time as a US representative.