The Shopify Solutions Podcast

9/29/21 - Episode 64.  In this episode, I'll help you create your first holiday campaign.  I'll keep you focussed on the three essential pillars of a holiday campaign. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-64-your-first-holiday-campaign HELP THE PODCAST Leave a review - https://ratethispodcast.com/solutions  

9/15/21 - Episode 63.  In this episode, I go through many of the different Google tools and services that you will use with your Shopify store.  I'll explain what each one is used for and give you guidance on how to connect them. SHOW LINKS Setting up and using Search Console with your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-45-setting-up-and-using-sea...

9/1/21 - Episode 62.  In this episode, I update my recommendation on why Shopify is the best choice for e-commerce stores. SHOW LINKS Get Shopify - https://www.shopify.com/?ref=jadepuma&utm_source=podcast   SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022 HELP THE PODCAST Leave a review - https://ratethispodcast.com/solutions  

8/18/21 - Episode 61.  In this episode, I explain a concept that I call Linear Shopping Experiences .  I'll demonstrate how they simplify the purchase process for customers and show you different ways that you can implement in your store. SHOW LINKS Redirect Add to Cart Button - https://gist.github.com/svaustin66/faf84f162472dd5597908f6b5aff3177 Custom Product Builder app - https://apps.shopi...

8/4/21 - Episode 60.  In this episode, I do an online consult with the founders of John's Crazy Socks and you get to listen in.  Hear how they got their mission-based business started and how they have grown their business. SHOW LINKS John's Crazy Socks Video of the Episode SHOW TRANSCRIPT HELP THE PODCAST Leave a review

7/21/21 - Episode 59.  In this episode, I share 9 best practices that you can use with seasonal products to increase conversion and repeat purchases. SHOW LINKS Definition of Seasonal Product Episode 37 - Create a Marketing Calendar for your Shopify Store Klaviyo (affiliate link) SHOW TRANSCRIPT HELP THE PODCAST Leave a review

7/7/21 - Episode 58.  In this episode, I cover the recent announcements from Shopify at their Unite conference.  I also give you my recommendations on how to factor them into your plans. SHOW LINKS Unite Video from Shopify SHOW TRANSCRIPT HELP THE PODCAST Leave a review

6/23/21 - Episode 57.  In this episode, I cover the WebP image format and how it is used in Shopify stores.  Learn how different browsers get different images.  And get my recommendations on how to pre-process your images before uploading them to your Shopify store. SHOW LINKS Table of Test Results Image Test Shopify Store WebP Browser Support Flex Theme (affiliate link) SHOW TRANSCRIPT HELP THE P...

6/9/21 - Episode 56.  Learn about the differences between fonts.  Get three strategies on how to pick the fonts for your new Shopify brand. SHOW LINKS Display of all Shopify fonts My recommended Shopify fonts Overlap of Klaviyo and Shopify fonts Klaviyo (affiliate link) SHOW TRANSCRIPT  HELP THE PODCAST Leave a review

5/26/21 - Episode 55.  In this episode, I cover ALT text in your Shopify store.  What is ALT text?  Why is it important?  How to edit ALT text.  And best practices. SHOW TRANSCRIPT HELP THE PODCAST Leave a review

5/12/21 - Episode 54.  Learn how GripClean sold out all of their inventory by going viral on TikTok.  SHOW LINKS GripClean Shopify Store GripClean on TikTok My Favorite GripClean Video Grant Cardone - Sell or Be Sold SHOW TRANSCRIPT 

4/28/21 - Episode 53.  Learn about all the improvements that Shopify has made to the platform in the last 6 months.  SHOW TRANSCRIPT AND NOTES

4/14/21 - Episode 52.  Learn that an effective SEO program needs to have a link-building strategy.  And get 11 ideas to apply to your link-building strategy. Show Links SEO Scorecard for Google Analytics Evolve Skateboard Average Eskate Reviews Moz Link Explorer Ahref Backlink Checker   SHOW TRANSCRIPT

3/31/21 - Episode 51.  Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store. Show Links Google Analytics Dashboard Episode 43 - User Testing Your Shopify Store SHOW TRANSCRIPT

3/17/21 - Episode 50.  Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging. Show Links Google Analytics Setup SHOW TRANSCRIPT

3/3/21 - Episode 49.  Learn about the nuances of express checkout for your Shopify store.  And get my recommendations on how to best implement it in your store. SHOW TRANSCRIPT

2/17/21 - Episode 48.  Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend.  SHOW TRANSCRIPT Show Links Video of the Podcast Craft Hot Sauce https://www.freakyferments.com/  https://customsauces.store/ https://hillsidesauce.com/ Toys for Active Toddlers https://shop.thebrainpossible.com/ https://www.exploratoriumstore.com/co...

2/3/21 - Episode 47.  Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code. SHOW TRANSCRIPT Show Links Metafields App (affiliate link) Collection Template - small product photos  

1/20/20 - Episode 46.  Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves. SHOW TRANSCRIPT Show Links 404 Dashboard Report   Marketing redirect example - https://jadepuma.com/podcast Shopify Bulk 301 Chrome Extension   Search Console podcast episode  

1/6/20 - Episode 45.  Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO. SHOW TRANSCRIPT Show Links Page Performance Episode Video on Connecting Google Analytics and Search Console Flex Theme - provides great structured data Google's Search Console

12/23/20 - Episode 44 SHOW TRANSCRIPT Show Links Piano Gift Ideas

12/9/20 - Episode 43 Here's a detailed checklist for you to follow when doing user testing on your Shopify store.  SHOW TRANSCRIPT Show Links Evolve Skateboards USA Shopify Payments Test Mode Chrome Tools Edit this Cookie Facebook Pixel Helper Loadify - Smart Image Downloader Grammarly See Mobile View in Chrome Desktop Collection Template for Image Size Review Setting Up Google Analytics in y...

11/25/20 - Episode 42 In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee.  We discuss his new business and his experiences with Shopify.  SHOW TRANSCRIPT Show Links Cattlemen's Coffee

11/11/20 - Episode 41 In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.   Do small changes step by step.  Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers. Listen to what customers have to say about the changes. Each step should be informed by customer feedba...

10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months.  SHOW TRANSCRIPT Show Links Shopify ChangeLog - https://changelog.shopify.com/ Local Pickup - https://help.shopify.com/en/manual/sell-in-person/pos-classic/shopify-pos-from-admin/buy-online-pickup-in-store Tipping for online orders - https://help.shopify.com/en/manual/check...