The Shopify Solutions Podcast

8/30/23 - Episode 114 The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content. VIDEO &a...

8/16/23 - Episode 113 The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview: Basics of Trademarks : Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses. Benefits of Trademarks : Registering a...

8/2/23 - Episode 112 In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers....

7/19/23 - Episode 111 In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard. Each brand uses different strategies to convey their story and values. For instance, All...

7/5/23 - Episode 110 Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate...

6/21/23 - Episode 109. In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr.  Andrew explains how Shopify store owners can get started with Google advertising. SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-109-getting-started-with-google-ad-in-your-shopify-store SHOW LINKS BlueTuskr - https://www.bluetuskr.com/ Andrew Maff - andrew@bluetuskr.com HELP TH...

6/7/23 - Episode 108. In this podcast, Scott Austin discusses the importance of email as a revenue driver for Shopify stores, particularly focusing on the use of Klaviyo for email marketing. Klaviyo divides emails into two types: flows and campaigns. Flows are automated email sequences triggered by customer behaviors and events, like signing up for a newsletter or making a purchase. These allow st...

5/24/23 - Episode 107. In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business. SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-107-consult-with-clubtech-golf SHOW LINKS ClubTech Golf - https://clubtechgolf.com.au/   Boost Product Search and Discovery App (affiliate link) - ht...

5/10/23 - Episode 106. In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage. The episode discusses the challenges of maintaining c...

4/26/23 - Episode 105. In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for...

4/12/23 - Episode 104.  In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, con...

3/29/23 - Episode 103.  In this episode, I talk about the rapidly exploding developments happening in AI.  I show how you can use AI in your Shopify store today and give some best practices to get the most out of it. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-103-harnessing-the-power-of-chatgpt-for-your-shopify-store SHOW LINKS ChatGPT - https://chat.openai....

3/15/23 - Episode 102.  In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-store SHOW LINKS Google Analytics - https://analytics.googl...

3/1/23 - Episode 101.  In this episode, I explain the best practices for building a wholesale store in Shopify. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-101-wholesale-in-your-shopify-store SHOW LINKS Bold Custom Pricing app (affiliate link) Hulk Form Builder (affiliate link) Flex Theme (affiliate link) - use coupon code 'AUSTIN10' Restricting Acc...

2/15/23 - Episode 100.  In this episode, I review the recent product improvements made by Shopify to the platform. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-100-recent-improvements-from-shopify SHOW LINKS Shopify Changelog - https://changelog.shopify.com/ HELP THE PODCAST Leave a review - https://ratethispodcast.com/solutions   Apply for Shopify Store Consu...

2/1/23 - Episode 99.  In this episode, I review the product pages of three random Shopify stores that I found by doing Valentine's Day searches and clicking on Google Shopping ads. VIDEO OF THE EPISODE - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-...

1/18/23 - Episode 98.  In this episode, I give an updated review of my favorite Shopify theme, Flex. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-98-review-of-the-flex-theme-for-shopify-stores SHOW LINKS Gallery of Flex theme examples - https://jadepuma.com/pages/gallery-of-flex-theme-examples-of-shopify-store Flex Custom Sections and Tutorials - https://jadep...

1/4/23 - Episode 97.  In this episode, I talk to Brendan Hughes from Optily about how to get started with your first Facebook ad campaign for your Shopify store. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-97-the-first-facebook-ad-campaign-for-your-shopify-store SHOW LINKS Optily - https://www.optily.com

12/21/22 - Episode 96.  In this episode, I talk about a new AI tool that can help you create first drafts of copy for your Shopify Store. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store SHOW LINKS Open AI Chat Tool - https://chat.openai.com/ Example Product Copy - https://www.macarooz.com/products/best-sell...

12/7/22 - Episode 95.  In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-95-a-b-testing-in-your-shopify-store-part-2 Part 1 of this Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-stor...

11/23/22 - Episode 94.  In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store SHOW LINKS Test Triggers - https://testtriggers.com/ Josh Frank on Twitter - https://twitter.com/joshfrank Microsoft Clarity - http...

11/05/22 - Episode 93.  In this episode, I talk about how to create gift guides to engage your customers and drive new SEO traffic. EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store   SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store   SHOW LINKS Fully Involved...

10/26/22 - Episode 92.  In this episode, I talk about how the right computer hardware and workstation setup can help make you more efficient. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-92-the-computer-setup-for-your-shopify-store SHOW LINKS Why Multitasking Doesn’t Work - https://health.clevelandclinic.org/science-clear-multitasking-doesnt-work   Apply for F...

10/12/22 - Episode 91.  In this episode, I talk to Ellen Lewis from Crazy for Ewe.  Ellen talks to us about how she builds community for her knitting business. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-91-building-community-with-crazy-for-ewe SHOW LINKS Crazy for Ewe - https://www.crazyforewe.com/

09/24/22 - Episode 90.  In this episode, I explain how you can make tools that you can use to verify the quality of the content and taxonomy in your Shopify store. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-90-quality-checking-tools-in-your-shopify-store SHOW LINKS Fine Linen and Bath - https://flandb.com/   Product Photo Tool - https://jadepuma.com/blogs/sh...