The Shift Control Sales Podcast

This 1-in-5 is all about keeping customers and the importance of not neglecting over acquisition. if you are lucky 80% of your next years sales target is already written - question is, do your customers feel that important? www.shift-control.co.uk @shiftcontrol66

Luke Tyburski is an extreme athlete who has just finished making a documentary on The Ultimate Triathlon, a 2,000km swim, cycle, run race from Morocco to Monaco. I know, mental. He's coming to Belfast on 27th September 2016 and Conor Devine tells us a little bit more about the event

1-in-5 is a series of bitesized podcasts greed to 1 big idea in 5 minutes or less...this one is all about strategic planning and a model created by a marketing guru from Dublin called PR Smith

1-in-5 is a series of bitesized podcasts greed to 1 big idea in 5 minutes or less...this one is all about what we can learn from Starbucks. I Know. Starbucks!

Following on from the first episode with Frank Liddy, the feedback was really positive, which prompted a second conversation on mindfulness and its application to your personal life and business.

A business growth strategy needs to take into account your existing customers and the world as they see it - you never sell to your physical self, so it is impossible to fully understand the world of the customer unless you take the time out to do just that.

Emailing out 20 proposals a week, might make you think you've been productive but unless you are getting in front of the buyer and other decision makers, you are only clogging up the sales pipeline....

The importance of knowing who you are and why people need to engage with you - the customer value proposition is the reason people engage with you. Do you know yours?

In discussion with the founder and the Managing Director of Tyrone based "Heavenly Tasty Organics", Shauna McCarney-Blair. Based in Augher but trading across Europe, The Middle East and Australia, Shauna talks about passion, knowing your customer and the importance of research

This solocast is a 10 minute focus on Blue Ocean Sales strategy - what to do if everyone is getting beaten up and bloodied doing the same thing in a race to the bottom. It's all about the power of telephone selling against a backdrop of digital clutter and if selling is what's important to you, then using the phone should be top of your list.

25 years on from their musical breakthrough, The Minnows are back with a new album. I had the pleasure of chatting with Stevie O'Sullivan, double-jobbing as digital marketing strategist and drummer with The Minnows. It's my first podcast on music and your chance to hear some songs from their new album. IT was recorded in 2 sessions and there are some anomalies - all my fault - but the music is exc...

Day after day we come under different forms of emotional and psychological pressure - fight, flight, freeze and collapse are the coping mechanisms we use to cope under this pressure. Mindfulness has its roots going back 1000s of years and is becoming more and more accepted in society - described as "one of the most effective forms of coping with negative situations" In this podcast I get talking t...

The language we use to describe ourselves to customers, is incredibly important, yet many get caught up in superlatives and exaggerations rather than focusing on what is important to customers, clients, consumers etc...

Back after a short break, this mini-podcast is a bit of rant at politics, Football, the Homelessness issue in Belfast (AGAIN!!!) and thats about it...

A solo-podcast after a very invigorating and interesting few days in the company of Bruce Springsteen, Rich Roll and the Flynn Twins from The Happy Pear. You can learn a lot by sometimes just taking the time to stop and think.

Stendhal Arts Festival is one of the top arts festivals in Ireland, 2 miles outside Limavady, Co Derry. Attracting the very best in local and national artists as well as those who have made it big on the International stage, the festival has grown its audience year on year by as much as 20% - but its about much more than just music. This podcast is a conversation with Ross Parkhill, organiser and...

The Power of Clarity is a solo podcast all about the importance of being understood - in that your value messaging needs to be understood by all of your staff and the importance of your customers knowing that YOU understand them.

Leading the 3rd Wave in Belfast, Established has become the go-to coffee shop in the city's cool Cathedral Quarter. In Conversation with the owners, we get a look at what makes the customer experience so special - passion, vision and no shortage of hard work. And people - how Bridgeen and Mark are both dedicated to the best possible customer service through highly skilled and dedicated staff.

I have always believed that psychology plays a pivotal role in sales - for the individual, the team and as part of coaching and a sales strategy. There are parallels with sport and in this episode I discuss with Anthony McGrath, marketeer, manager, coach and qualified sports psychologist the importance of midst when it comes to winning - as an individual and as a team.

In this episode Conor Devine from GDP Partnership talks about money, finance, ignorance and the importance of picking the right people when it comes to getting the best in professional advice. Conor is an entrepreneur and speaks from the position of experience - an experienced property professional, author, iron-man and inquisitive foodie he is walking the walk and very much talking the talk.

In this episode, I get talking to Damian Cranney, CEO and Creative Director of creative technology studio, Big Motive. Damian was just back from SXSW, where virtuality was the hot topic and he shares some insights and perspectives on whats happening, now and next and the impact on business and potential for enhanced customer experiences and consumer engagement