The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic

In this episode, Lucas and Luna break down why optimizing for voice search requires a fundamentally different approach than traditional text-based SEO. They explore how conversational queries, featured snippets, and local intent reshape rankings, using real examples like a Denver bakery that saw a 40 percent traffic jump after switching to long-tail question-based keywords. Lucas explains the role...

Episode 6 of The SEO Podcast digs into Core Web Vitals — Google's user-experience metrics that have quietly become a ranking tipping point. Lucas and Luna explore a specific case: a mid-sized e-commerce site that lost forty percent of its organic traffic after failing Largest Contentful Paint (LCP) thresholds. They break down the three metrics (LCP, FID, CLS), explain how Google uses field data fr...

Episode 5 of The SEO Podcast. Lucas and Luna break down exactly how Google evaluates Experience, Expertise, Authoritativeness, and Trustworthiness — E-E-A-T — in 2026. Using the real case of a mid-sized health-and-wellness publisher that tripled organic traffic after aligning content with E-E-A-T signals, they explain what actually moves the needle: bylines with real credentials, transparent sourc...

In this episode of The SEO Podcast, Lucas and Luna dive into structured data markup — the invisible code that helps Google understand your content. They break down how Schema.org vocabulary works, why it's critical for rich results like recipe cards and product snippets, and how a small e-commerce site boosted click-through rates by 30% using FAQ schema. With Google's Search Generative Engine (SGE...

Google's Search Generative Experience (SGE) is rolling out to millions of users, and it's changing how organic traffic flows. Lucas and Luna break down the mechanics of AI-generated search results and what they mean for content creators. They focus on a specific case: a mid-sized travel blog that saw a 60% drop in click-through rates after SGE started summarizing destination guides. The hosts expl...

In this episode of The SEO Podcast, Lucas and Luna dive into the rise of zero-click searches—queries where users find answers directly on the search results page without clicking any link. They break down new data from SparkToro showing that over 65% of Google searches now end without a click to an external website. Lucas explains how features like featured snippets, knowledge panels, and local pa...

In the debut episode of The SEO Podcast, Lucas and Luna dive into a specific number that should terrify anyone who depends on organic traffic: 66 percent. That is the estimated percentage of links in top-tier content repositories — from Harvard case studies to government court filings — that no longer resolve to the original content. Lucas breaks down why 'link rot' is not just an archival problem...