The SEO Insider: Law Firm Digital Marketing and Beyond

On this episode of SEO Insider, Seth sits down with Tom Martin, the founder of Converse Digital and expert at turning conversations into customers. Seth and Tom discuss their mutual background in advertising before the internet, Tom’s philosophy of spending less time selling and more time conversing, and the importance of being connected. Tom goes into depth about his strategies for B2B and B2C ma...

In this episode of SEO Insider, Seth sits down with Kye Duncan. Kye is the Executive Vice President of Activation at LeadingResponse. LeadingResponse partners up with professionals in the financial, legal, elective medical, senior living, estate planning, and home services industries to scale their businesses. The two discuss the aspect of leads in digital marketing, specifically for law firms. Se...

On Today’s episode Seth is joined by guest Karl Sakas, an agency consultant and executive coach. Seth asks Karl what the biggest mistakes people make when scaling their agencies. Karl discusses how he got started in his career and how he found his niche helping businesses grow.  Karl discusses the importance of being selective in the early stages of scaling, how to focus on what you want during gr...

Join Seth and Will Scott as they discuss paid search, SEO, agency-building, and more. Seth and Will speak to the prevalence of spam in local search and Google’s efforts to validate businesses in paid ads. Will emphasizes the importance of reporting bad listings and shares some of his favorite lessons he has learned over time in the SEO field. Will’s biggest takeaway from 20+ years in SEO? The impo...

Seth Price is joined by Joe Laratro, the founder and president of Tandem Interactive, on this episode of SEO Insider. Seth and Joe discuss how companies of all sizes can manage their reviews and how to use them to benefit your company. Joe also dives into his experiences with Google My Business and Local Service Ads and how both can help develop company strategy. Listen in to hear Seth and Joe dis...

Seth Price is joined by Darren Shaw, the founder of Whitespark, on this episode of SEO Insider. Seth and Darren discuss local search rankings and local SEO and how to rank well on the Google search engine result page (SERP). Darren designed Whitespark to help companies and businesses improve their rankings, drive business, and build a positive online reputation. Darren has local search down to a s...

Seth Price is joined by Ali Katz, the founder of New Law Business Model, on this episode of SEO Insider. Seth and Ali discuss how legal marketing has changed over the years and how the legal marketing industry is entirely different to how it was 50 years ago. Ali explains how the New Law Business Model was designed for lawyers who want to make a real difference in their clients lives while staying...

Braden Pollock, the founder and owner of Legal Brand Marketing. In this episode of SEO Insider, they discuss the pros and cons of using different extensions as well as the ins and outs of investing in domains. Furthermore, Pollock analyzes the importance of keywords, the value of URLs, and the several ways entrepreneurs can leverage domains for their own properties.

Seth Price is joined by Fernando Agulo to discuss the ways SEMrush has been adapting to the recent digital marketing landscape changes. The two also dive into local Service Ads, Googles core web vitals update, key word searching, and what is in line for REMrush’s future in digital marketing.

Seth Price is joined by Barry Schwartz to discuss what changes to SEO we can expect in the near future, and how to adapt to them. The two also talk over search engine spamming, security, and how they have evolved.

Seth Price is joined by Ben Fisher to breakdown the transparency and effects of spamming in search results. The duo also deliberates business practices confronting spam, the process of reinstatement, as well as preparing for what lies ahead for offices in the virtual world.

This week Tony Wright, the co-founder and CEO of Wright Imc, sits down with BluShark Digital Founder Seth Price to examine the best practices for running a digital marketing agency and share their best tips for catering to various clients while balancing resources. Each with marketing agencies of their own, Tony and Seth debate the benefits of flat-rate models versus billable-hour models and their...

On this episode, Seth Price is joined by CEO and co-founder of SEOmoz, Rand Fishkin. Together the pair discuss the evolution of SEO and how Google’s monopoly as a search engine is impacting marketing strategies. Listen along to learn how Google is evolving to include new features and products to maintain its growth and answer questions like – why isn’t Google more strictly combatting spammy listin...

Founder and CEO of Mockingbird Marketing, Conrad Saam talks with Seth Price in this episode of SEO Insider. Saam tells Seth about his time with AVVO and what it was like to work with the pioneers of link building.

Mike Blumenthal, the co-founder of GatherUp, joins Seth this week to discuss the local search. Mike has been focusing on it since the very beginning and talks with Seth about what the future may hold for local results going forward.

In this encore presentation of the webinar presented on October 1st, Seth is joined by Alex Valencia and Jason Hennessey to discuss how the digital marketing landscape has evolved over the years. The trio also dives into content marketing, link building, and overall best practices for modern SEO.

Seth Price talks with Joy Hawkins, founder of Sterling Sky, on all things local search. Seth and Joy speak about factors that affect the local 3-pack, the impact of reviews on local visibility, and the future of local search.

Seth Price, founder of BluShark Digital, chats with Chris Dreyer, founder and CEO of Rankings.io about legal search. Seth and Chris discuss the state of organic search, the impact of local service ads, and long-term SEO strategies.

BluShark Digital founder Seth Price is on with Jim Boykin, founder and CEO of The Internet Marketing Ninjas, discussing the growth of Internet Marketing Ninja as a digital marketing firm. Jim also speaks about the process of quality link building versus buying links, and how IMN differentiates itself as a link builder.

Seth Price, Founder of BluShark Digital is chatting with Allen Rodriguez, ONE400 founder, about the legal environment and how ONE400 became the company they are today. Allen explains how growth cannot just be attributed to marketing and growth is multifaceted. They discuss how technology can help with the intake process, and help a company’s growth. Seth and Allen discussed the pros and cons of ou...

Seth Price, BluShark Digital founder, is with Alex Valencia discussing the crazy year they have had and how that has impacted legal and digital marketing. Alex Valencia speaks on the scaling and shifting of content due to COVID-19, and walks viewers through his process of producing content. Seth and Alex, also compare how their processes of writing content differ from each other and the challenges...