The Self Publishing Show

Indie author community superstar Joanna Penn talks to James about putting a focus on improving her health and creating a sustainable long-term career as a writer. This week's highlights include: Joanna's collaborations and full production schedule in 2017 Making changes to prevent author-entrepreneur burnout Joanna's break-up letter to sugar Being truthful and vulnerable about health […]

Demon coder and indie author Damon Courtney talks to James from the NINC conference about starting and running BookFunnel, an ever-evolving service that continues to support self published authors to get their books into customers' hands. This week's highlights include: How Damon came up with the idea for BookFunnel How BookFunnnel solves several problems for […]

As Kitty Bucholtz followed her husband around the globe, and dealt with increasing interruptions to her writing life as a result, she had to learn effective and easy-to-implement time management skills in order to get her books written. Today she shares with James her top tips for making the most of whatever time you have […]

Champion of indie author justice, David Gaughran joins James at the NINC conference to discuss his start in self-publishing, and what he's observing lately in the industry. This week's highlights include: How the fundamentals of indie publishing have not changed since 2011 The importance of different marketing strategies depending on whether an author is in […]

No doubt you've heard of Johnny, Sean and Dave, the self-publishing pioneers from the Self-Publishing Podcast, one of the original podcasts focused on indie authors. Today James talks to Sean and Johnny about their two brand new offerings for authors, how things have changed in recent years, and how they will continue to change. This […]

Hope Clark always knew she wanted to write. So by her mid-40s she had retired from her day job and was running a writing business full-time. She talks to James about how she supports other writers to do the same. This week's highlights include: An announcement about the newest course coming from SPF Hope Clark […]

British-Australian author John Birmingham was forced into a crash course on self-publishing when, through no fault of his own, his trad deals disappeared. Luckily for readers, John turned those lemons into a new, lucrative self-publishing career. This week's highlights include: John's success as a freelance writer, and his unplanned, rapid switch from trad publishing to […]

Author, mother, and nap-time entrepreneur Katie Cross offers an explanation for why it's normal for indie authors to struggle with Imposter Syndrome, and also specific strategies for how to deal with it. This week's highlights include: Katie's success as a YA author and her move into chick lit via Wattpad What's working for Katie now […]

James Blatch and Lucy Dawson introduce the Self Publishing Formula Foundation, a partnership with Reedsy, that will help four authors each year to fulfill their dream of publishing and marketing their books. This week's highlights include: The origins of the SPF Foundation How the foundation works and how to apply What SPF are looking for […]

Medieval romance author Cecelia Mecca started out thinking she'd traditionally publish her books. A chat with an indie author at an RWA conference changed Cedelia's mind and a year later she's a full-time author, working at home and in full command of her author career. This week's highlights include: Picking up a manuscript after 20 […]

This week's highlights include: Doing the math and making the transition from traditionally published author to indie Focusing on the genre you love to read Do blog tours work any longer? Outlining in order to write faster Using LeadGen ads to grow Michelle's mailing list and business Classic marketing copy that still works Resources mentioned […]

This week's highlights include: Hugh's beginnings as a writer The search for a publisher … and then a change of heart Re-acquiring rights The increasing empowerment of creative people Negotiating a print-only deal The beginnings of Hugh's relationship with Data Guy and the Author Earnings reports Resources mentioned in this episode: Selfpublishingformula.com/ads17 Get on the […]

This week's highlights include: The basics on how BookBub ads work and how to split targeting Getting on the wait list to use BookBub ads Differences from the Facebook and AMS ads platforms The superior reporting of BookBub ads Using BookBub ads for picking up sales at vendors other than Amazon Resources mentioned in this […]

This week's highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]

This week's highlights include: The misconception that the first draft is the finished book The overwhelm that can occur when revising a novel, and how to tackle that Breaking the revision process into smaller chunks to deal with overwhelm On Joan's online courses about revision and their flexibility for different types of writers Tips for […]

The SPF Income Report is a unique look behind the scenes of a best-selling indie author's advertising spends and revenue. Check out the stories behind the spreadsheets, graphs and stats from September 2017. Leave a Review

This week's highlights include: The challenges Chris faced when sending ARCs to his readers How Booksprout addresses those challenges Why having advanced readers matters Price points for new authors and also those with larger review teams How Booksprout reduces follow-up time for authors Discoverability for readers on Booksprout The leap in ARC review response Chris […]

Kevin Tumlinson from Draft2Digital reveals the company's exciting new plans for indie authors wanting to make the most of the audiobook market. This week's highlights include: Changes to the tools available for indie authors at Draft2Digital The new partnership between Findaway Voices and D2D Details on the expanding world of audiobooks available to authors Removing […]

Felicia Yap talks at length about how she achieved global success with her first novel – and how she's dealt with the repercussions. Highlights of this week's episode: Felicia's unique and intriguing premise for her new thriller, Yesterday Working out story ideas on the dance floor Felicia's very flexible approach to her writing routine Applying […]

How do you go about ensuring that ALL of your books are out there earning for you? Cue, self publishing wiz, Chris Fox, on how to get the most out of your previously released books. This week's key highlights: Chris's beginnings as a writer and his background in Silicon Valley About Chris's books and videos […]

One of Mark and James' editors, Jenny Parrott, discusses the role of the professional editor in an author's life. Clearly as devoted to storytelling as any writer, Jenny explains some strategies authors can use to improve their stories, and why editing is such a crucial part of successful book creation.

The SPF Income Report, a unique look behind the scenes of a best-selling indie author's advertising spends and revenue is back! Check out the stories behind the spreadsheets, graphs and stats from August 2017.

The paradigm shifts in publishing have opened doors for authors. And sometimes caused challenges for those authors who have lost rights to a trad publisher and now want them back. Orna Ross, Founder and Director of the Alliance of Independent Authors, talks to James about these issues, how authors can approach getting lost rights back, what it takes to sell rights in foreign territories, and what...

Nick Stephenson talks to James about the value in author collaboration and how even introverted authors can go about building relationships with the aim of growing their audience and widening the reach of their books.

If you're an author that wants to write across genres but worry about the impact that approach might have on financial returns, you'll want to listen to this week's guest, bestselling author Mel Sherratt, who's achieved in excess of one million sales with a cross-genre back catalogue.