The Self-Employed Life

Best practices don't always work for marketing. If you want to stand out and get noticed, don't keep doing what everyone else is doing. That's the advice from Mike Michalowicz, who is one of my favorite writers and my guest on today's show. Mike is the author of a string of popular entrepreneurial books, including Profit First, The Pumpkin Plan, Clock Work, Fix This Next, and his latest book, Get...

There's a gap between what you want to tell your potential customers or audience and what they need to hear. Tamsen Webster is here to talk about bridging that gap or finding the Red Thread that makes your ideas irresistible. Tamsen is a keynote speaker and message strategist with 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer. Her combined...

Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a...

Public speaking can be a huge stretch for most of us. Choosing to play it small isn't the best way to get your message out there. That's why I'm so excited about this conversation with Linda Ugelow. Linda is a speaker, TV host, and speaking empowerment coach. She is also the author of Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams, a book about overcoming our fe...

Pamela Slim is here to talk about her new book, The Widest Net . This is such a timely episode because it's all about a step-by-step method for finding customers and building a genuinely thriving business. These steps will allow you to discover untapped markets and new customers that you may have missed. Pam is also the author of Body of Work and Escape from Cubicle Nation , which was named Best S...

The idea of getting more business through social media is pretty standard, but statistics show that 87% of social media users do not get any direct return on investment. Kim Walsh Phillips uses productivity and ROI measurements for direct response social media marketing. Kim is the founder of Powerful Professionals, a business coaching and education company. She's an MBA-free self-made millionaire...

Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Emp...

Different articles and statistics floating around say it costs 5% to 25% more to get a new customer than to retain an existing customer. Creating customers for life is a brilliant business practice. John Jantsch is here to share how we can create customers for life. His new book The Ultimate Marketing Engine is all about a framework that guides customers to where they are to where they need to be....

There are many terms we tend to call ourselves. Entrepreneurs, solopreneurs, small business, freelancers. Self-employed seems to be one of the least common. In this episode, I make a strong case as to why you want to call yourself self-employed starting NOW!   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up her...

Thinking about the customer experience is a huge part of building a successful business and brand. Sean and Thora Dowdell were able to take the customer experience to the next level and turn the tattoo and piercing model on its head. In 1995, Sean and Thora, along with their partner Chester Bennington started Club Tattoo. They now have six locations, two books, a consulting business called Busines...

Being more productive is a common business goal. We want to get the right things done that will move us forward with our plans. There's no shortage of available books on productivity and when to say no. Today, we are turning that concept on its head and talking about when to say yes. Don Khouri is the author of When To Say Yes: The 5 Steps to Protect Your Time . According to Don, when we say yes,...

Most of us are thrilled to have repeat customers, but how do we turn those repeat customers into loyal customers? Loyal customers that not only like our product or service but will go the extra mile to do business specifically with us. These are loyal customers. Many loyalty programs are designed to get customers to come back, but creating genuinely loyal customers is on a whole new level. Custome...

There are plenty of typical characteristics of success--resiliency, determination, discipline, curiosity, growth mindset, etc. I try to look for not only the unusual answer but also one that provides you with a raw truth. This unusual characteristic of success is just that. A raw truth of being self-employed that will make you more successful if you can master it.   Join 18,000 subscribers looking...

Many of us spend so much time being busy but not accomplishing the things that are most important. Others set goals and spend too much time putting fires out to focus on making the correct progress. I'm so excited to introduce you to Jim Huling. He's the FranklinCovey consultant responsible for the 4 Disciplines Methodology, a simple system for getting the most important things done.   Jim is a sp...

Ethical email marketing is more critical now than ever. People are busy and are constantly getting bombarded with emails and sales messages. Now it's so important to serve and sell in a way that resonates with your subscribers. I have the perfect person on the show to talk about serving and selling in a way that puts the FUN back in email. Kate Doster believes that by having fun and treating peopl...

We have the most incredible show for you today. Everybody's always talking about meditation and how it has helped with focus, mindfulness, and fantastic morning routines. So many of us give it a try for a while then our practice eventually fades away to the back burner. Ariel Garten is a neuroscientist and one of the founders of Muse. Muse is a headband that you wear while meditating. It gives rea...

Two things that can hold any entrepreneur back are lack of time and fear. We have a fantastic show because I'm talking with someone who can solve these two problems and other issues that can hold us back. Kasey Compton went from bankrupt to Boss Babe when she took her first company from zero to $3 million in less than three years. She did this while not ditching her life.    Kasey is the author of...

While we as entrepreneurs are often trying to fix many things at once or don't even know where to start, there's one thing that should be fixed first that will help your business the most. Find out what it is and what to do next.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive The Self-Employed Life Nutshell Newsletter! Sign up here!   Contact Jeffrey- Website...

The difference between going big in your business or repeating the same actions comes down to your mindset. How we think, and mindset blocks can prevent us from having what we want and deserve. Julia Pimsleur is the author of Go Big Now: 8 Essential Mindset Practices to Overcome Any Obstacle and Reach Your Goals . Today, we talk about her new book and the life-changing importance of mindset.    Ju...