Joachim Eeckhout

The Science Marketer

Business EN ↓ 32 episodes

The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!

Be sure to visit the podcast's website and support the creator: www.thesciencemarketer.com

Author

Joachim Eeckhout

Episodes

Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters 10.12.2024 31:24

Benjamin McLeod discusses the nuances of ghostwriting in the biotech sector, particularly on LinkedIn. He shares insights on building personal brands, the importance of providing value through content, and how using social media can increase the efficiency of attending conferences. In this episode, you'll learn: 00:00 Introduction to Benjamin McLeod and his background 05:54 The journey to founding...

How to capture the “thought leadership” out of any science organization 26.11.2024 38:22

How to capture the “thought leadership” out of any science organization 26.11.2024 38:23

Seasoned science communicator Kat Arney discusses the concept of thought leadership in science, how any organization can get started, the importance of content consistency, how to make scientific content engaging, and the role of AI in thought leadership. In this episode, you'll learn: 01:16 Understanding thought leadership in science communication 05:22 The process for getting started with though...

How the “OpenAI of stem cell therapy” attracts partners without marketing 07.11.2024 26:54

How the “OpenAI of stem cell therapy” attracts partners without marketing 07.11.2024 26:55

Micha Breakstone, CEO of Somite.ai, discusses how a single article in Forbes helped Somite to raise $5 million without having to chase investors, why branding Somite as a TechBio, rather than a Biotech, has helped to reduce the perceived risk for investors, and why early-stage science companies should focus their marketing efforts on specific objectives, like securing funding, attracting talent, o...

Trailer - The Science Marketer podcast 04.11.2024 1:10

Trailer - The Science Marketer podcast 04.11.2024 1:11

Welcome to The Science Marketer podcast! In this new show, I’ll be having conversations with the marketers, communicators, and entrepreneurs who are shaping the future of science-driven companies. If you're new here, my name is Joachim. I’m the founder of The Science Marketer newsletter and host of this new podcast. Over the last ten years, I built one of the leading media company in the biotech i...