Strategic Account Management Association (SAMA)

The SAMA Podcast

Business EN ↓ 34 episodes

Your strategic customers are the fuel that keeps a business running. Without their trust, partnership and purchasing power, the technical superiority of your products and services would go to waste. Therefore, understanding how to build and grow your strategic customer relationships is paramount. Strive to become their trusted advisor by making sure your products and solutions address their business problems. The goal: To become an essential company that your customers cannot afford to lose. Learn how to bring your strategic account management to the next level, here on The SAMA Podcast. This...

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Author

Strategic Account Management Association (SAMA)

Category

Business

Podcast website

fast.wistia.net

Latest episode

Sep 23, 2024

Where to listen?

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Episodes

Introducing The SAMA Podcast: CEO Edition 08.04.2021
Building a strategic accounts program at a rapidly growing technology company 25.03.2021
A strategic account manager's guide to cybersecurity 25.03.2021
Liquidity: Your secret weapon in uncertain times 25.03.2021
Creating Meshed Relationships 25.03.2021
Getting inside your customer CFO's head 25.03.2021
Being accessible, being human and being a thought leader 25.03.2021
The perception of value and power of storytelling: Selling in uncertain times 25.03.2021
Helping your customers through crisis: Lessons learned on Sept. 11 25.03.2021

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