The Salon Scoop

We're SO excited to have the incredible Robert Sugden back once again for our Rapid Fire segment! Robert shared SO much insight and information on his episode "Influencing the Influence: Turning followers into clients" (if you haven't already listened, make sure to put it on queue!) but today, we're keeping things light and asking this industry powerhouse everything you wante...

As a salon professional, your to-do list is never short, between running a team, delivering amazing guest experiences, managing inventory, and staying ahead of trends, it’s easy to let marketing slide down the priority list. That’s where AI tools like ChatGPT come in, not to replace your creativity, but to amplify it.   In this episode, we’re diving into how AI can become your behind-the-scenes ma...

Tired of posting and hoping for the best? In this episode, we sit down with Wray Bokitch — co-owner of one of our featured Top 10 Salon IG pages, Hedkandi, to spill the secrets behind building a scroll-stopping salon brand on social media! From strategy to storytelling, Wray shares exactly how to level up your salon’s online presence. This episode is packed with actionable advice to help you level...

Have you asked yourself this question, salon pros, “are hashtags STILL necessary and relevant in 2025?!”. Well, the answer isn’t as simple as YES or NO. As social media evolves, your digital marketing strategy needs to as well! In this Digital Debrief episode, Scott & Sarah discuss the role that #hashtags play in social media and how to update your game plan surrounding them in your own salon...

Feeling stuck with your salon's social media strategy? You’re not alone! In this episode of The Salon Scoop, we sit down with award-winning stylist, educator, and content creator Sarajane Maples, who’s turned her Instagram into more than just a booking tool—it’s a brand, a business, and a powerful platform. Whether you're trying to reach clients  and  fellow stylists, or you're just ti...

In this Digital Debrief episode, Scott & Sarah break down exactly why Google reviews aren’t just nice to have—they’re mission-critical. If you’re not showing up in local search, you’re missing out on new clients daily. We’ll cover how reviews influence rankings, what actually drives people to leave 5 stars, and the review request tactics that  actually work . No fluff—just real strategies to h...

What happens when a Gen X salon owner decides to stop complaining about "kids these days" and starts listening instead?  In this episode of The Salon Scoop, we sit down with Tim Fisk—salon owner and a powerhouse in salon branding and leadership at Summit Salon Business Center. With decades of experience and a front-row seat to the evolving beauty industry, Tim shares what it  really  too...

It has been said that comparison is the thief of joy, but when it comes to succeeding in an incredibly competitive landscape like the salon industry and social media, it's important to see how you stack up to other salons and spas.  In this Digital Debrief episode, Scott & Sarah reveal exclusive industry statistics around digital marketing gathered straight from industry pros we met at a top b...

Feeling stuck on Instagram despite your best efforts? Frustrated that your online presence isn't yielding the clients and recognition you’re aiming for? In this episode, we’re thrilled to bring you insights from a social media influencer and renowned color specialist, Robert Sugden, who has navigated the path from creating an amazing online presence and turning that into success behind the sal...

Have you ever wondered if your digital marketing efforts are REALLY making and impact, or if they’re not sticking the landing?! There’s no sense in pouring a ton of effort into your social media and other online platforms if they’re not performing well, and the only way to know what’s going on behind the digital curtain is to measure and track metrics! Join Scott and Sarah as we explore the dynami...

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What tool can you not live without behind the chair?!” Their answers may inspire you to add something new to your hairstylist tool belt or give you ideas on how to better utilize what you already have! HUGE shoutout to our amazing guests for sharing their faves! Make sure to give them a follow on Instagram: Brayden Pell...

With ever-evolving beauty industry trends and high standards to uphold, it’s normal to feel overwhelmed at times. That's where the SMART goal-setting framework comes into play for salon pros! Join us in this Digital Debrief episode as Scott and Sarah explore how salon owners and service providers can utilize this tried-and-true method—focusing on setting Specific, Measurable, Achievable, Relev...

Let’s talk cosmetology schools, salon pros! Our industry has changed drastically post-Covid - so how has this impacted the cosmetology school system?  What about public schools vs. private? In this episode, we’re talking about the evolution of salon professional training and how it's relevant for everyone from salon owners, to experienced salon professionals, to those thinking about enrolling...

In our industry, standing out is more challenging than ever and salon and spa professionals need cutting-edge strategies to thrive. Imagine transforming your salon’s digital presence and attracting a stream of new clients. The secret weapon? Google Business Profiles. This seemingly simple tool is a goldmine for elevating your brand, drawing in fresh clientele, and enhancing relationships with your...

We are SO excited to have the amazing Farhana Premji back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Social Media Master Class (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry balayage icon everything you never knew you needed to know about her! Huge thanks...

With clients turning to search engines for all their beauty needs, having a strong online presence is crucial for salons looking to expand their clientele. But beware, navigating the constantly changing world of SEO is no easy feat, and pitfalls are around every corner. Join Scott and Sarah as they uncover the top SEO mistakes salons must avoid to stay ahead of the game and ensure their online pre...

In today's episode, Salon S.O.S. founder, Scott Moon, is diving into a common frustration that most of us face: the feeling of never having enough time. If you've ever wished for more than 24 hours in a day, you're not alone! As a small business owner, balancing everything can sometimes feel like a juggling act, but what if we told you there's a way to make the most out of your lim...

In this Digital Debrief episode, Scott and Sarah explore how technology has turned blogs into the digital mirrors of salons, showcasing their personality, style, and expertise. Just like mastering the art of balayage, the realm of blogging requires finesse and understanding. In this digital age, knowing how to navigate the blogging world can catapult your salon’s presence and establish a powerful...

Today, we're sharing Salon S.O.S. founder, Scott Moon's feature on The Gina Bianca Podcast! In this episode, Scott shares his expert insights on how to build strong loyalty within your salon, ensuring clients keep coming back while maximizing revenue. If you’re looking to enhance your salon’s marketing strategy and grow your client base, this episode is packed with actionable advice! Huge...

When you work in world as fast-paced as the salon industry, turnover isn't just a possibility—it's a reality. But how can we maintain a harmonious environment when one of our team members decides to leave? The answer lies in having a well-devised exit strategy. This plan not only ensures a smooth transition but also upholds professional relationships and leaves no room for the dreaded “awkward goo...

Join us in today’s episode of The Salon  Scoop as we sit down with Jamie DiGrazia, a key figure from the Hair Has No Gender movement. Jamie shares their insights and experiences in promoting education and resources to ensure that everyone has access to a welcoming and safe salon experience. Discover how salons can break down traditional gender norms and help every client embrace their true self, o...

In this episode of The Salon Scoop, Scott and Sarah are diving headfirst into the dynamic and ever-evolving world of digital marketing and social media as we uncover the major transformations shaping 2025. Discover which trends are setting the standards and which tactics are fading into the past. From innovative strategies to cutting-edge tools, we're equipping you with the ultimate guide to n...

In today’s Pro Perspectives episode, we ask some of the best in the biz: "How does a salon professional build a loyal clientele?!” Their advice can help new salon pros create their own plan for building the clientele of their dreams and spark inspiration for experienced professionals to continue shaping their ideal clientele. HUGE shoutout to our amazing guests for sharing their insights! Mak...

We’ve all been there; a client books in for a major service like a color correction, hair extensions or a bridal updo or makeup application and the stress of seeing this appointment booking with no information can cause major stress! Every salon professional wants to create an excellent guest experience, but going into a major service blind, with little to no information, can make this goal feel d...

In this episode of The Salon Scoop, we dive into the world of Instagram success with Farhana Premji, an international educator, salon owner, and digital creator! Join us as Farhana shares her journey from mastering color chemistry and design principles to becoming a renowned industry trailblazer. She shares her secrets on carving out a niche market, scaling her personal brand, and building signifi...