The Sallie Ogden Show

In this episode, I sit down with Stacy Borocz, the founder of etúHome — a brand built on a foundation of nearly two decades in the wholesale business bringing European designs to the U.S. market. After all those years on the wholesale side, Stacy made the move into direct-to-consumer with etúHome, and the shift required her to think differently about almost every part of how she ran her business....

In this episode, I sit down with Lindsey Boyd — best known as the co-founder of The Laundress, the cult laundry-care brand she helped build into one of the most recognizable names in the home-goods space. Today, Lindsey is in a different chapter, working on a brand new venture: Rondel Jewelry. And the conversation we have is less about The Laundress as a success story and more about what she's...

In this episode, I sit down with Lindsay Pinchuk — an award-winning entrepreneur, consultant, community builder, and one of the most generous voices I've encountered on the subject of building real audiences for your business. Lindsay's story is the kind every founder should hear at least once. She grew up in suburban Detroit, graduated from the University of Michigan, moved to Chicago, an...

In this episode, I sit down with Marguerite Adzick, the founder of Addison Bay — the athleisure brand she started at six months pregnant while still working at a major fashion company. Marguerite saw a real gap in the market, and instead of waiting for the right time to act on it, she did what most ambitious women keep telling themselves they'll do later: she went. That decision is the heart of th...

In this episode, I sit down with Courtney Folk, the CEO of Renewal Logistics — a company she has built with her husband over nearly two decades and that, in her own words, she still treats like a startup in many ways. That framing is unusual coming from a leader of an established business, and it's exactly what makes the conversation so worth having. Most companies that have been around for tw...

In this episode, I sit down with Christy Laurence, the founder and CEO of Plann — a marketing and productivity platform you may know primarily as an Instagram scheduler. As Christy explains, that's only the surface of what Plann actually does, and the problem she set out to solve is meaningfully deeper than helping people post on time. Christy started Plann after spotting a real gap in how creator...

In this episode, I sit down with Yarelys Tifa, founder of Cash Is Queen — a company built around a truth most ambitious women learn the hard way: real freedom in your business and your life starts with an honest look at your money. Yarelys's own story is the short version of the conversation. She found her freedom by sitting down with her cash flow, looking at it without flinching, and underst...

In this episode, I sit down with Ashleigh and Kat of Allora Solutions Group — two women who have made a business out of solving the operational mess that quietly eats up most founders' time. Allora handles the kind of work that doesn't grow your business but absolutely has to get done — the administrative, the back-end, the small-but-relentless tasks that consume the hours you should be sp...

When you launch a business, the cultural pressure to do everything at once is enormous. Hit the sales numbers. Build the distribution. Open the brick-and-mortar. Land the press. Do it all faster than the founder you saw on Instagram last week. Most entrepreneurs absorb that pressure without questioning it, and most of them burn out, plateau, or build something that doesn't quite fit them as a...

In this episode, I sit down with Elizabeth Rees, the co-founder of Chasing Paper — a brand that turned removable wallpaper from a niche concept into a category-defining business. Elizabeth has built Chasing Paper through a combination of design instinct, operational discipline, and one trait she keeps coming back to: relentless curiosity. Most of us were taught to set our sights on a specific outc...

In this episode, I sit down with Maddie Clark of Nice Commerce — a third-party logistics company that handles fulfillment, inventory, and shipping for product-based businesses so the founders running them don't have to. If the operational side of selling physical products has been the part you secretly dread — the warehousing, the order management, the daily logistics of getting things from yo...

Every decision you make in your business is based on a paradigm — a set of assumptions about how things work, what's possible, what's required, and what counts as success. Most entrepreneurs don't think of it that way. We tend to treat our operating assumptions as just the way things are. But they're not. They're inherited. And many of them are seriously out of date. A lot has...

Goal setting. I know — your eyes just glazed over a little. The phrase has been so worn down by motivational posters, journaling prompts, and end-of-year listicles that the actual practice has lost most of its meaning. Most ambitious women have a complicated relationship with goal setting: they've done it, they've ignored it, they've done it again, they've lost faith in it. Somewhe...

Working more doesn't mean you'll get more results. It's one of the hardest lessons for an ambitious woman to internalize, because we've been rewarded our whole lives for putting in the hours — and somewhere along the way, that pattern stopped serving us. The math of running a business simply doesn't reward effort the same way school or a corporate job did. Hours don't equal...

Most business owners think growing revenue requires doing something dramatic — a new offer, a bigger team, a complete strategy overhaul. The truth is much more boring, and much more useful: most of the meaningful revenue gains in a small business come from small, deliberate adjustments to things that are already working. You don't usually need to reinvent the business. You need to fix the leak...

In this episode, I sit down with Emily Tuttle, the founder and CEO of Pause & Purpose. Emily is on a mission to bring mindfulness and meditation into wellness studios all over the world — not just as content, but as a structural part of how those studios operate, connect with each other, and grow their revenue. What makes Emily's work interesting isn't only that she's bringing medi...

If you've ever felt your stomach tighten the moment a sales conversation gets real — the moment you have to name the price, ask for the yes, or push past the polite let me think about it — you're not alone. Sales is the single business activity most women I work with secretly dread, even the ones who are genuinely great at it. In this solo episode, I push back on the cultural story that se...

Most entrepreneurs I work with are focused on the wrong number. They're watching their top line — total revenue — and chasing growth that, when you actually do the math, isn't making them more money. It's making them more busy. The number that matters is the one most business owners barely look at: profitability. How much you generate is one thing. How much you actually keep — after th...

Confidence is one of the most underrated tools in business. Not the performed kind — the real kind. The kind that comes from genuinely believing in the work you're doing and the value you're delivering, in a way that doesn't waver when a client pushes back, when a launch underperforms, or when the voice in your head starts asking whether you're actually any good at this. In this so...

Time is one of the topics every entrepreneur talks about and almost no one solves. Time management courses don't fix it. Productivity apps don't fix it. New planners don't fix it — at least not for long. The reason is that most of what we call time management is really an attempt to manage something else entirely, and we've been pointing at the wrong problem the whole time. In this...

In this solo episode, I take on a topic that gets more eye-rolls than it deserves: the law of attraction, and how it actually shows up in entrepreneurial success. The version of this idea you've probably been pitched — visualize hard enough and the universe delivers — is not the version I'm interested in. What I'm interested in is the more grounded, more research-supported version: the...

In this episode, I sit down with Brooke Alexander to talk about neuro-linguistic programming — and specifically, how it can help you take control of your mental state in a way most personal-growth approaches can't quite reach. NLP gets misunderstood a lot. It sounds clinical, or it sounds woo, depending on who you ask. Brooke's approach is neither. She talks about NLP as a practical toolki...

You want your business to grow. Of course you do. But here's what most growth advice gets wrong: it focuses on getting more customers, when the actual leverage is in getting the right ones. In this solo episode, I walk through how to expand your customer base in the way that actually compounds — not just adding volume, but adding the kind of clients who are aligned with what you do, who pay yo...

Whether you're about to start your business or you've been running one for years, there are a handful of obstacles almost every entrepreneur hits — and most of them aren't the ones you'd expect. They're not the dramatic, visible challenges. They're the quieter, more insidious ones: the patterns and assumptions that quietly cost you time, energy, and heart, often without you...

Here's something most business owners haven't been told: your past affects your profit. The version of you who built your business — her beliefs, her unprocessed experiences, her quiet patterns of self-protection — is also the version of you running it now. And the inner work she hasn't done shows up in your numbers more than you'd think. In your pricing. In your hiring. In which c...