Donald C. Kelly

The Sales Evangelist

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...

Author

Donald C. Kelly

Category

Business

Podcast website

thesalesevangelist.com

Latest episode

Jul 6, 2026

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Episodes

TSE 1040: TSE Certified Sales Training Program - "Why and How To Follow Up" 28.02.2019

Following up means reconnecting with the prospect, and it's crucial that you understand why and how to follow up. Many of us dread the follow-up portion of our job because we fear being a nuisance. When we do it effectively, though, it can be the key to more deals and more success. Follow up Follow up builds trust with your prospects. When you tell them that you're going to follow up with them, th...

TSE 1039: Sales From The Street - “Overcome Sales Plateaus” 27.02.2019

If you struggle with sales and the challenges that go along with it, you aren’t alone, and today Ted Ryce shares how he overcame his own struggles and how you can overcome sales plateaus. Ted has been a health and fitness professional for the past 17 years in Miami Beach. He has worked with tons of celebrities, CEOs, multi-million dollar companies and personalities like Richard Branson and Robert...

TSE 1036: How To Have A Constant Flow of New Customer 22.02.2019

One of the biggest challenges in business is keeping that constant flow of new customers in the pipeline.  How you brand yourself and your company is imperative in producing growth and recurrent revenue.    Johanne Wilson is co-founder of a Florida-based design agency called COOL Creative. COOL stands for Create Out of Love. Their branding comes from a creative and design standpoint.   Challenges...

TSE 1035: TSE Certified Sales Training Program - "Story Selling" 21.02.2019

Stories provide a powerful opportunity to connect with your prospects, and story selling can push you across the line and even make you more successful than the competition. They can even help you overcome a less superior product because people respond to good stories. Stories as a lifeline Good stories can separate you from your competition. I'm putting together a workshop right designed to help...

TSE 1034: Sales From The Street - "How Low Can You Go?" 20.02.2019

Salespeople often adopt a commodity selling mindset instead of a value-based mindset, which leaves them making less money than they could have made. They find themselves asking, “how low can you go?” Jonathan Dale works with RS&I, a nationwide company with nine branches throughout the United States. They have become the largest distributor and sales agent of dish networks. Anyone wanting the abili...

TSE 1033: How To Turn A No, To A Maybe To A YES! 19.02.2019

As sales reps, we all want to know how to turn a ‘No,’ to a ‘Maybe,’ to a ‘Yes!’ Tamara Thompson is the owner of a creative video production company that brings compelling stories and brands to life; from events to influencers to business owners. It is for those who need marketing assistance or who seek to broadcast their authority across different social media platforms. Video is her forte’. She...

TSE 1032: Why AT&T Customer Service Caused Me To Switch Providers 18.02.2019

On today's episode, I share why sellers must stay focused on their customers, and why AT&T customer service caused me to switch providers. My phone was disconnected. I couldn’t receive calls from my clients or from my family. This episode goes beyond sales and is more than just another episode. People matter Salespeople sometimes forget that people matter, so let my experience with a disconnected...

TSE 1031: Show Our Customers Love Through Effective Onboarding 15.02.2019

As sales reps, we often forget that we can show our customers love through effective onboarding. We invest so much of our focus on  getting  new customers that we don’t necessarily think about how we can deliver an awesome experience once they’ve committed. Jamie Masters  has been a business coach for over 10 years. She has interviewed close to 500 millionaires and billionaires in business in orde...

TSE 1029: Sales From The Street: "Be Bold, Take Action" 15.02.2019

As entrepreneurs, many of us run into difficulty, especially when we are just starting out. The key is tobe bold and take action. Dr. Tye Caldwell is the CEO, co-founder, and visionary behind the success of ShearShare. Realizing what the future could hold for both the beauty and barber industries, he created a platform for licensed professionals to move from working in their homes to working in sa...

TSE 1030: TSE Certified Sales Training Program - "Emotional Connections" 14.02.2019

Emotional connections are an important part of life but sometimes sales professionals forget that those emotional experiences can help us make genuine connections with our prospects. In some cases, those emotional connections can help us close more deals. On Valentine’s Day, we’re sharing some ideas for ways that you can build emotional connections with your prospects. TSE CERTIFIED SALES TRAINING...

TSE 1028: Your Customer Journey Starts with the Prospect Experience 12.02.2019

So often, as sales reps, we neglect to realize that the customer journey starts with the prospect experience. Sean McDade, PhD, is the founder and CEO of  PeopleMetrics ; a software and services company that helps organizations measure and create a better customer experience by listening to their customers and prospects.  Sean is also the author of “ Listen or Die: 40 Lessons that turn Customer Fe...

TSE 1027: 3 Simple Things You Can Do To Offer Exceptional Customer Experiences 12.02.2019

When you’re working to stand out from the pack, there are 3 simple things you can do to offer exceptional customer experiences. In this day and age, it is easier now that ever before to stand out by offering a great experience because so many others, quite frankly, are not. We can get almost anything we want quickly and easily. That focus on speed, however, eventually causes the quality of the cus...

TSE 1026: How To Do High Quality Customer Interviews 08.02.2019

Sellers must understand what drives their customers and their core needs in order to help them be more effective, and conducting high-quality customer interviews is an important piece in that process. Hannah Shamji is a conversion copywriter who has a degree in Psychology and training in counseling. She likes to merge her understanding of human behavior through customer research with producing an...

TSE 1025: TSE Certified Sales Training Program: "Give Them Your All" 07.02.2019

One of the best ways to show your appreciation for your customers and provide value to them is to give them your all. Tiffany Southerland i s a career confidence coach who works with both young, and experienced, professionals who are ready to make their career mark on the world and who want to increase their fulfillment in the work they do each day. She helps individuals evolve, thrive, and perfor...

TSE 1024: Sales From The Street: "Selling To Everyone" 06.02.2019

Selling a product or service that expands across multiple industries is possible when we realize that selling to everyone takes a team effort. Phil Sweeney worked in sales while in college because he enjoyed talking with people and problem-solving. Now, just two years after graduating, Phil is still working for  Negotiatus , a fast-growing tech start-up business he first joined while in school. Th...

TSE 1023: Generating Business Referrals...Without Asking 05.02.2019

When you bring value to customers and care for your clients, you’ve taken an important first step toward generating business referrals… without asking. Stacey Brown Randall considers herself a contrarian in the sales world, because she believes that if you’re asking for referrals, you’re doing it wrong. She helps small business owners and solopreneurs generate referrals and she dispels myths about...

TSE 1022: The Redheaded Stepbrother of Sales...Client Success 04.02.2019

The Red-headed Step Brother of Sales … Client Success; we don’t pay attention to it. But, we should. There were times, growing up in Jamaica when we would have issues with getting water into our house. The pressure wouldn’t be strong enough or a pipe would burst, and we would have to take buckets down to the community water source and haul them back home. Imagine me, Little Donald, carrying a buck...

TSE 1021: The Value of Giving Prospects Hands-on Control During Presentations and Leave-Behind 01.02.2019

What is the value of giving prospects hands-on control during presentations and leave behinds? Zvi Guterman , founder and CEO of  CloudShare , is here today to tell us. CloudShare is a cloud company providing IT labs as a service mainly for IT training, IT sales enablement, and sandboxing, all in the cloud. Like most entrepreneurs, Zvi got the idea for CloudShare when faced with a problem that nee...

TSE 1020: TSE Certified Sales Training Program - "Understanding & Managing Fear" 31.01.2019

If we allow it to, fear can hold us back and dominate our lives, but if we focus instead on understanding and managing fear, we can identify the source of our fear and we can improve our own performance. Kristy Ellington shares today why she believes that being fearless is a myth, and how she overcame years-old fears to unlock improved performance in her own job. Fearless Being fearless is a myth...

TSE 1019: Sales From The Street: "Fear and Mental Toughness" 30.01.2019

Salespeople need mental toughness to weather all the ups and downs of the industry, as well as the pressures and difficulties when things aren’t going well. Sometimes clients choose another seller. Sometimes a customer ends the relationship. In other cases, we do everything we’re supposed to do, and the deal still won’t close. Today Ian Wendt talks with us about one of the most difficult moments i...

TSE 1018: Where's My Mentor? 29.01.2019

Many of us in sales have jumped into companies without a training process or guidance; we find ourselves winging it and wondering, “Where’s my mentor?” Aaron Walker  started in the business when he was 18 years old. At the age of 27, he sold to a Fortune 500 company and retired. Eighteen months later, his wife told him he was becoming fat and lazy; so he went back to work, purchased the company he...

TSE 1017: Don't Treat Prospects Like a Number 28.01.2019

If you've been guilty of bulldozing your prospects or being rude or uncaring, today must be the day you change your mindset: Don't treat prospects like a number. Although numbers are important to those of us who work in sales, we can't let them become our primary focus. They can help us measure our success and determine our strengths and weaknesses, but we can't reduce our prospects to a number. F...

TSE 1016: How to Deal With The Pressure of Hitting Your Quarterly Number 25.01.2019

We’ve all experienced that sinking feeling in sales as we near the end of another month … so how do you deal with the pressure of hitting your quarterly number? It’s not easy, especially without the proper guidance. Brian Manning, SVP & Head of Growth at  PatientPing , works to help startups grow their ideas and he is here today to share insight on how to deal with the pressure of hitting your qua...

TSE 1015: TSE Certified Sales Training Program - "Lack of Confidence" 24.01.2019

One of my favorite topics to talk about is lack of confidence and the challenges and fear that come along with it; and, more specifically, how we can overcome it. Paul Carswell was the salaried manager of a Sherwin-Williams storefront for many years before transitioning in 2018 to become an independent Medicare Insurance Specialist. He works with clients ages 65+ to help them and to bring value to...

TSE 1014: Sales From The Street: "New Rejection" 23.01.2019

As salespeople, we’ve all faced new rejection. It feels like a punch in the gut every time. It can sometimes make you question if you should even stay in the business.   Kevin Yee knows what I’m talking about. Rejection is especially hard to handle when you are new to it as Kevin was. Kevin left the pharmacy industry and now runs a high ticket closing agency of about ten team members working with...

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