Donald C. Kelly
The Sales Evangelist
I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...
Author
Donald C. Kelly
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
TSE 1142: 5 Reasons Gmail Is The Best Email Tool For Sellers 22.07.2019 14:00
Many of us start our day with emails, and knowing that, The Sales Evangelist team has outlined 5 reasons why Gmail is the best email tool for sellers. Multiple functions Google’s Gmail Suite is an incredible tool for companies due to its many functions. For The Sales Evangelist, we use domains. I personally have Donald as my domain and this is connected to my Gmail business suite. Every email th...
TSE 1141: The Fundamentals of Visnostic Selling 19.07.2019 36:30
Visnostic selling translates your information from vendor-speak to client-speak, and sellers who understand the fundamentals of visnostic selling will change the way they think about sales. Kimberlee Slavik has been a top performer in sales for more than 20 years, and she recently released a book called Visnostic Selling . Her goal is to help sales and marketing professionals harness the power of...
TSE 1140: Horror Stories of a Traveling Seller 18.07.2019 23:38
You likely have your own horror stories of a traveling seller, but you can use technology to streamline your process and free your time for sales. Kristen Estrada is a regional sales executive with SAP Concur covering the South Florida area. She has spent 20 years selling everything from consumables to skincare, legal services, and now cloud-based software. Language barrier During Kristen’s wo...
TSE 1139: Sales From The Street - "Don't Give Up So Easily" 17.07.2019 29:41
Some companies will be harder to connect with than others, but sellers who don’t give up so easily may find that an intentional approach can overcome those things that appear to be obstacles. Jacob Wardrop is the sales director at an email management provider called 28Hands , which helps people who feel overwhelmed with the volume of email and they need a more automated way of handling it. Old...
TSE 1138: How To Close A Deal With A Prospect Who Goes With Your Competitor 16.07.2019 31:00
If I’m working with a prospect who unexpectedly decides to hire a different company, it might sound impossible, but it’s possible to close a deal with a prospect who goes with your competitor. David Adley is an outbound sales manager at Bonfire , a digital platform for selling custom apparel. Bonfire works with nonprofits, influencers, and anyone who wants an easy solution to selling an awesome s...
TSE 1137: What Tool Should I Use For Video Conference Calls? 15.07.2019 13:16
The Sales Evangelist podcast features experts from all over the world, and Zoom helps us bridge the distance for video conference calls without added expense or travel. We use Zoom to power The Sales Evangelist Certified Sales Training , and it enables us to help sales reps and sales teams improve their skills, find the right customers, generate effective activities, establish successful strateg...
TSE 1136: How HubSpot Grew From 150-1500 Individuals! 12.07.2019 34:00
Whether you’re a sales rep or a sales leader, a sales manager or a business owner, we can learn valuable lessons from the study of how Hubspot grew from 50-1500 individuals. Sam Mallikarjunan has sold for a variety of organizations, from the five-person startup to the Fortune 500 company, so he has seen the sales story at a couple of stages. He’s a fellow at Hubspot and he teaches digital marketi...
TSE 1135: TSE Certified Sales Training Program - "Presenting In Person" 11.07.2019 16:22
Your closing process will often require you to speak to a board or a group of people about your product or service, and you must provide value to your audience when presenting in person. The Sales Evangelist Certified Sales Training Program provides specific sections for prospecting, building value, and converting to a paying client, and we’ve designed the training to help sellers prepare for pres...
TSE 1134: From The Street: "Why, Even With Social Selling, Cold Calling is NOT Dead" 10.07.2019 34:09
Time often brings a great deal of change, and some ideas don’t survive the passage of time; though there are people who don’t believe it’s true, even with social selling, cold calling is not dead. Aaron Abodeely has a passion for helping sales reps and small business owners distribute their messages, and he noticed along the way that the industry was lagging behind in digital trends like social...
TSE 1133: Changing Rules for Sales Tools 09.07.2019 38:29
The sales landscape has changed as buyers have gained access to more information, and the result for sellers is changing rules for sales tools. Subhanjan Sarkar runs a company called Pitch Link , which helps companies solve the problem of being able to scale by finding good salespeople. Balance of power David Cancel wrote a book called Conversational Marketing in which he suggests that the ba...
TSE 1132: My New Planning Tool 08.07.2019 15:04
Sellers must work to effectively plan their activities in order to accomplish the important tasks in their days, and since I’ve struggled with the same challenges, I’ve developed a new planning tool to help with that effort. For most of us, it isn’t unreasonable to find that we have more tasks due in a day than we can possibly accomplish, and we can end up feeling like we’ve failed when we come...
TSE 1131: The Importance of Data in Sales 05.07.2019 28:33
Sellers that don’t have good data will struggle to repeat their success so we must recognize the importance of data in sales. Kyle Morris operates a company called SifData which features an application that sits on Salesforce to help companies track job changes. Defining data Sales reps are very intuitive. They understand things well and many people assume that anecdotes and data are the sa...
TSE 1130: TSE Certified Sales Training Program 04.07.2019 15:32
Today we’re celebrating our country’s independence and the freedom of religion and freedom of speech that we enjoy, but sometimes sellers relinquish their freedoms because of fear. We discuss challenges like this in the TSE Certified Sales Training Program, how they can hinder our success, and how we can overcome them. Storytelling We’re focusing on sales tools this month and one of the tools...
TSE 1129: Sales From Street: "Better Selling Through Storytelling” 03.07.2019 29:01
Instead of pushing your message out to your prospects in hopes that they’ll latch on, sellers can make their message magnetic and practice better selling through storytelling. John Livesay is known as the “pitch whisperer” because he helps people become compelling storytellers. Plato said stories rule the world, and it’s still true, except 2,600 years later, we have many distractions that he di...
TSE 1128: Developing A Go-Giver Strategy! 02.07.2019 32:44
The most financially profitable way to do business is to shift your focus from getting to giving, and by developing a Go-Giver strategy, you’ll constantly provide value and good things will begin to happen. Bob Burg is a salesman who has written a series of books about the Go-Giver , a parable about the principles behind the kind of success most sellers are hoping to achieve. Through encounters...
TSE 1127: Sales Tools Can't Replace You! 01.07.2019 15:32
Sometimes sellers trust too much of our sales process to autopilot, and we lose sight of the fact that even the best sales tools can’t replace you. We get distracted from the things that matter most and we miss out on opportunities or ruin relationships because we forget the importance of the most important component of the sales process. Sales tools Sales tools help us promote or sell a p...
TSE 1126: The Keys to Becoming a Successful Enterprise Sales Rep 28.06.2019 38:23
The sales landscape is always changing but by gathering insights from other sellers we can determine how to handle major challenges when selling. Brandon Bruce is co-founder of Cirrus Insight and he’s going to address how to we can get out of our own zone, where we focus exclusively on ourselves and our companies, and seek opportunities to interact with other people. Evolving sales The wor...
TSE 1125: Harnessing LinkedIn to Develop a Consistent Stream of Quality Leads 27.06.2019 29:22
If you’re not already harnessing LinkedIn to develop a consistent stream of quality leads, you’re missing out on more referrals, possible testimonies, and a powerful prospecting tool. Mike Jones owns and operates a local Sandler Training franchise where he works with sales leaders and salespeople in those cultures to develop nontraditional ways of prospecting and selling. He has the privilege o...
TSE 1124: Sales From The Street: "The Fundamentals of Sales Outreach" 26.06.2019 32:42
Many sellers have a tough time with outbound sales, so we’re spending the month of June focused on the topic, and today we’re specifically addressing the fundamentals of sales outreach. Wes Schaeffer entered sales in 1997, covering stocks, bonds, retail, real estate, and high tech. He decided that, since sales was crazy and uncertain, he’d bet on himself. He laid the foundation for The Sales Whi...
TSE 1123: Tactically Leveraging Relationships to Land Your Biggest Customers 25.06.2019 33:04
Many sellers assume that experience makes them good at building valuable relationships, but there’s an art to tactically leveraging relationships to land your biggest customers. Zvi Band is the co-founder and CEO of Contactually, a relationship-oriented CRM designed to help businesses build and maintain relationships with their networks. He was an introvert in college who hardly ever left his ro...
TSE 1122: Don't Forget To Ask! 24.06.2019 15:03
Sellers are programmed to take advantage of outreach to generate opportunities, but it’s important that we don’t forget to ask for the referral. We understand the importance of cold calling and cold outreach, but that’s doing things the hard way. We do it over and over again without ever considering whether it’s the best way. This is a reboot of an earlier episode of The Sales Evangelist, bu...
TSE 1121: Your Price Is Right: How to Stand Your Ground Against the Lowest Bidders and Protect Your Margins 22.06.2019 28:09
We’ve all encountered price wars against the lowest bidder, but today we’re going to talk about how you can stand your ground, protect your margins, and earn the price that you’re worth and how that will help you grow your business. Chris Perry works with Market Sense, a Sandler Training franchise, that helps business attrackt, assess, hire, and on-board world class sales people. Great ideas...
TSE 1120: How To Build a Brand Online and Leverage it for Rapid Sales Growth 20.06.2019 31:51
Every sales professional and entrepreneur needs a profitable brand, and the key is to build a brand online and leverage it for rapid sales growth. Corey Blake is the CEO at MWI, an international digital marketing agency. His background is in sales and business development and he has managed great sales teams over the years. Validate your brand When it comes to building a brand and then leveragin...
TSE 1119: Sales From The Street: "Omnichannel Outreach" 19.06.2019 34:40
We consume information from a variety of platforms, so we have to connect with prospects from different angles using **omnichannel outreach**. We have to find our audience where they happen to be listening. Mark Kasoglow is the VP of Sales at Outreach, a sales engagement channel, and he’s explaining today how sales reps can include omnichannel outreach in their efforts. His passion is developing p...
TSE 1118: 5 Things to Look For When Choosing Your Market 18.06.2019 37:44
In order to succeed in business long-term, choose a market with room to grow, and consider these 5 things to look for when choosing your market. Ryan Levesque recently landed on Inc.’s list of 500 fastest growing companies, and his company just passed the $10 million mark for annual revenue. He admits that he has made a lot of mistakes along the way and learned a lot as well. Finding a niche Ryan...
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