Donald C. Kelly

The Sales Evangelist

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...

Author

Donald C. Kelly

Category

Business

Podcast website

thesalesevangelist.com

Latest episode

Jul 6, 2026

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Episodes

Why Are Women Sellers Paid Less Than Their Male Counterparts?| Jaunai Walker - 1417 08.03.2021

It’s a common problem among workers in many industries. The question remains, why are women sellers paid less than their male counterparts? Let’s talk about this subject in today’s episode.  Being in a woman in sales Jaunai Walker has been in the sales field for almost 20 years. It was her first job after she finished grad school.  By 2007, an opportunity opened up and she landed a role in medical...

How Imposter Syndrome Affects Women in Sales | Melissa Oakes - 1416 05.03.2021

Imposter syndrome is common among salespeople, and it chooses no gender. In this episode, however, let’s learn how imposter syndrome affects women in sales.  Melissa Oakes truly believes that she changes people’s lives. Although many don’t share the same thought, being able to bring people back to a time in their lives where they were happiest is a huge accomplishment. In the Hair Club, her team g...

Why We Need More Women in Sales | Tiffani Bova - 1415 03.03.2021

Sales is a huge industry and it’s big enough for both men and women. However, the number shows that there are few women in this career. In this episode, we will talk about the reasons why we need more women in sales.  Women in Sales Women are the best in sales.  There are very few women in sales then and the number hasn’t improved much over the years.  As a woman or a salesperson in general, you n...

How Women Leaders Have Impacted My Sales Career | Donald Kelly - 1414 01.03.2021

Working in the sales space, Donald Kelly has met a lot of people who impacted his journey one way or another. In this episode, he talks about how women leaders have impacted his sales career.  Women in Donald’s life who made an impact Throughout Donald’s career, he has met several women sales leaders who guided him and helped him persevere.  While he was doing the Accidental Seller Series in 2019,...

Discovery: How to Effectively Handle Objections During Discovery | Brandon Bornancin - 1413 26.02.2021

Salespeople know that objections are a big part of sales. In this episode, Brandon Bornancin talks about how to effectively handle objections during discovery.  Objections in the discovery phase There are two things you need to become a millionaire: one, a massive list of everyone you need to sell to, and two: the ability to master and anticipate sales objections.  Brandon became obsessed with sal...

Discovery: How Important are Leave-Behinds After Remote Discovery Meetings? | David Keesee - 1412 24.02.2021

We are still in the discovery stage and in this episode, let’s talk about the importance of leave-behinds after remote discovery meetings. Join Donald and David Keesee as they discuss more about leave-behinds.  The beliefs in Sales Salespeople don’t come from a place of selling. Rather, we come from a place of serving.  The leave-behind frames the clients so that they would feel like they are bein...

Discovery: Best Ways to Structure Your Discovery Calls and Improve the Outcomes | Mike Weinberg - 1411 22.02.2021

We already know that the discovery meeting is an important part of the sales process. In this episode, we’ll talk about the best ways to structure your discovery calls and improve outcomes.  Structuring your Discovery Calls Salespeople accomplish more selling by how they structure and conduct the discovery meetings. You accomplish more by how you ask and how you pitch.  Discovery precedes presenta...

Discovery: Powerful Questions to Ask During Your Discovery Meeting | Jeff Bounds - 1410 19.02.2021

This episode is sponsored by: Skipio - Get one month free on an Individual plan with code TSE, or, 2 free seats/licenses on Teams. Try Skipio at www. Skipio.com . NetHunt - NetHunt CRM offers TSE listeners a 40% discount for the first 3 months along with free user training and a dedicated Customer Success Manager with any pricing plan.  We’ve talked about the importance of the discovery meeting in...

Discovery Meeting: Why Your Discovery Meeting is the Most Critical of All | Donald Kelly - 1409 17.02.2021

In today’s episode, Donald Kelly talks about the reasons why your discovery meeting is the most critical of all when it comes to sales.  The challenging part of the sales process Many people make the mistake of taking discovery meetings for granted during the sales process.  There are typically two sides of the sales process: the prospecting side and the closing side.  The prospecting side is the...

Diversity: How Can I Offer a Hand Up to Underrepresented Sellers?| Marchello Arcelay - 1408 15.02.2021

This episode is sponsored by: Skipio - Get one month free on an Individual plan with code TSE, or, 2 free seats/licenses on Teams. Try Skipio at www. Skipio.com . NetHunt - NetHunt CRM offers TSE listeners a 40% discount for the first 3 months along with free user training and a dedicated Customer Success Manager with any pricing plan.  Try NetHunt CRM today →  https://nethunt.com/tse Diversity is...

Diversity: [Round Table] Why You Should Consider Building a Diverse Sales Team | Anita Nielsen, Larry Long Jr, Dre Smith - 1407 12.02.2021

The conversation about building a diverse sales team is an important one, and in this episode, Donald Kelly hosts a roundtable discussion about why a diverse team should be built.  The importance of a diverse team Without a diverse team, you are missing out on the insight that you need to work with the diverse buyers out there.  There’s not just one type of buyer; there are diverse types of buyers...

Diversity: Challenges Affecting Black Women in Sales | Cynthia Barnes - 1406 10.02.2021

There are many black women in sales and despite the challenges, they keep on moving forward to have success. Tune in as today’s guest, Cynthia Barnes, speaks of the challenges affecting black women in sales.  Cynthia Barnes is the founder and CEO of the National Association of Women Sales Professionals. It’s a member-based organization of women who sell B2B services in a male-dominated industry su...

Diversity: What Do Diversity and Inclusion Mean In Sales? | Stephen Hart, Sharon Manker - 1405 08.02.2021

Diversity and inclusion are important in sales but what do these things mean exactly?  In today’s episode, Stephen Hart and Sharon Manker are joining Donald in talking about what diversity and inclusion mean in sales.  Diversity and inclusion in sales Diversity is being invited to the table and inclusion means having a seat at the table to participate in whatever opportunity there is.  It’s not ju...

Diversity: Do Americans Have Racial Bias With Who They Buy From? | Kwame Christian - 1404 05.02.2021

In matters of diversity, salespeople can’t help but sometimes ask, ’Do Americans have racial bias with who they buy from?’  Kwame Christian has both a law and business background. He understands the issue of whether Americans have a bias from who they buy from, and he is doing bias training to help companies understand the importance of knowing humans on a deep fundamental level.  The existence of...

Diversity: How Do We Remove the Barriers to Sales for People of Color? | DeJuan Brown - 1403 03.02.2021

The sales space is a huge industry but it needs more diversity. In this episode, DeJuan Brown talks about how we remove the barriers to sales for people of color.  Studies show that 78.9% of salespeople in all industries are white, 11.2% are tan, and the remaining percentage is divided into various ethnicities. There is so much success in sales but there are barriers - both visible and not so visi...

Diversity: 3 Benefits of Building a Diverse Sales Team | Donald Kelly - 1402 01.02.2021

For an organization to succeed, it is important for sales leaders to see the benefits of building a diverse sales team. In this episode, Donald talks about three reasons why diversity and inclusion are important.  The sales statistics The US Bureau of Labor Statistics reported in 2019 that 86% of sales managers were white and 80% of people in the sales occupation are white as well.  Sales is a gre...

Prospecting: Scheduling Appointment When so Many People are Working From Home | Maddy Martin - 1401 29.01.2021

In this day and age, how can salespeople schedule appointments when so many people are working from home? Tune in as Maddy Martin talks about prospecting in the modern sales world.  Scheduling appointments in the remote working scene The work-from-home setting has a huge impact on sales especially in website chat messages, missing calls, and others. The impact is also apparent with what your next...

Prospecting: How Can I Tell When It's Time to Consider a Prospect "Close-Lost"? | Guillaume Moubeche - 1400 27.01.2021

Sales reps can’t spend all their time nurturing a prospect. It is difficult, however, to just decide to stop. In that case, you may ask, “ How can I tell when it’s time to consider a prospect close-lost?”  Learn more in this episode.  A close-lost deal For Guil, a deal is never lost in the sense that once you start building a relationship with someone, you should keep that relationship alive for a...

Prospecting: When a Deal Doesn’t Close, How Long Should I Wait Before Re-Engaging the Prospect? | David Perry - 1399 25.01.2021

Not all deals come to a close, so when a deal doesn’t close, how long should you wait before re-engaging the prospect? David Perry speaks in length about closing in today’s episode.  Re-engaging the prospects David is a big fan of value selling.  Value selling is part of the training that enterprise sellers can go through. It is a value-based approach which is a seemingly simple framework on the s...

Prospecting: What’s the Best Sales for Sales Strategy for Engaging Unresponsive Prospects? | Fred Freundlich - 1398 22.01.2021

It’s not uncommon to have unresponsive prospects. In situations such as that, what are the best sales strategy for engaging unresponsive prospects? Engaging unresponsive prospects Fred is a one-call closer and while he could write a book on different strategies, he thinks that unconventional closing is not for him.  Fred suggests for salespeople to relax and stop stressing themselves out looking f...

Prospecting: Is There Magic Involved in Grabbing the Attention of Your Prospects?| Daniel Moskowitz & Elliott Bayev - 1397 20.01.2021

As a salesperson in sales, have you asked other successful salespeople this question, “Is there magic involved in grabbing the attention of your prospects?” If yes, how did they respond? In this episode, Daniel and Eliott talk about how you can grab your prospects’ attention.  Prospecting the right way It’s the basics that help you win the fight and remember that you never train hard enough on the...

Introducing the ‘Selling in Color’ Podcast | Donald Kelly - 1396 18.01.2021

We are welcoming the new year with a new podcast entitled, ‘ Selling in Color. ’ It’s a new podcast designed to help salespeople weather the challenges in the sales world.  Looking back The Sales Evangelist podcast started eight years ago and we’re now at about 1,400 episodes. TSE has also produced about 3.45 million downloads to the podcast.  All these episodes have helped many people, organizati...

Prospecting: How to Convert Your LinkedIn Connections Into Meaningful Conversations | Brynne Tillman - 1395 15.01.2021

LinkedIn is a good place to prospect. In this episode, listen and learn as Brynne Tillman and Donald talk about how to convert your LinkedIn connections into meaningful conversations.  When is LinkedIn ineffective? Back in the early months of 2020, people connected with others and then threw their pitch in. This was ineffective.  Today, salespeople are so desperate that they put their pitches in t...

Prospecting: How to Keep Imposter Syndrome from Destroying Your Cold-Calling Efforts | Donald Kelly - 1394 13.01.2021

Are you one of the many sales reps who suffer from imposter syndrome? If so, how can you keep imposter syndrome from destroying your cold-calling efforts? Join Donald as he talks about the subject.   Defining imposter syndrome  Imposter syndrome is a psychological pattern where an individual doubts his/her own abilities to do something. This then prevents them from acting or doing what they’re sup...

Prospecting: 5 Trends You Should Know About Prospecting Going Into 2021 | Donald Kelly - 1393 11.01.2021

2020 has gone and now we’re making our way into yet another year. In this episode, Donald talks about the 5 trends that you should know about prospecting that we can use to improve our sales game this year.  Know the sales stats 40% of businesses did not meet their revenue targets last year.  81% of non C-suite employees have some influence in the final purchase decision.  Important sales trends a...

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