Donald C. Kelly
The Sales Evangelist
I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...
Author
Donald C. Kelly
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Self Selling Secret - How Not to Lower Your Value with Each Prospect | Steve Brossman - 1592 05.09.2022 25:58
It’s an all-too-common sales tactic to reduce your price to drive more sales. However, it can be easy to reduce our worth far below the time, energy, and thought it takes to provide the service we have. In today’s episode of The Sales Evangelist, Donald is joined by professional sales coach Steve Brossman to uncover his secrets to creating sales without lowering your worth. The three levels of inf...
What if Your Biggest Sales Challenge is INSIDE You? | Heather O'Neill - 1591 02.09.2022 28:25
Working in sales becomes drastically easier when we have a mindset and behavior that encourages our best work. But how can we curb limiting beliefs to develop a consistent and positive change in behavior? In today’s episode of The Sales Evangelist, Donald is joined by speaker, author, and podcast host Heather O’Neill to discuss how sales leaders can inspire change in their mindset for performance...
I'm Making Over $200K But I'm Burnt Out...Help! | Chris Prangley - 1590 29.08.2022 28:12
Even the best sellers must overcome the feeling of burnout at one point or another. But how can we maintain performance while finding time for our physical and mental health? In today’s episode of The Sales Evangelist, Donald is joined by Chris Prangley to discuss his own experience with burnout and how any seller can maintain success and momentum in their careers. Making good money can also come...
Three Important Things to Remember When Training Technical Sellers | Kristen Taraszewski - 1589 26.08.2022 25:02
Sales isn’t rocket science. However, we want to cover our bases just in case. In today’s episode of The Sales Evangelist, Donald is joined by former NASA flight control engineer and CEO of ElevenPoint2, Kristin Taraszewski, to learn how sales organizations can adequately train their employees with technical knowledge to close more sales. Many sellers require technical training to sell their produ...
How Does Your Personal Image and Selfcare Impact Sales | Donald Kelly - 1588 22.08.2022 16:23
Your personal brand and image impact everything about your sales process. Creating and maintaining a professional self-care routine is necessary to put your best foot forward to make the most money and foster the most connections. In today’s episode of the Sales Evangelist, Donald shares some quick tips for any seller to improve their confidence and build a personal brand that reflects the hard wo...
Selling the Price Increase | Jeb Blount - 1587 19.08.2022 30:37
In today’s episode of The Sales Evangelist, Donald is joined by frequent guest and CEO of Sales Gravy, Jeb Blount, to discuss an important (and often avoided) topic: selling a price increase to clients. The price increase conversation is awkward, especially if you’ve never done it before. A seller’s main priority is to get the increase without losing the customer or order. Increases are good for...
Six Things Sellers Can do to Make Themselves Memorable to any Prospect | Casey Jacox - 1586 15.08.2022 31:43
Many buyers see sellers as a commodity. While the goal of every seller is to close more deals, how are you supposed to do that without being memorable to the buyer? In today’s episode of The Sales Evangelist, Donald is joined by a sales coach and expert, Casey Jacox, to learn how sellers can stand out and be memorable to their prospects. Sellers are under a lot of pressure: Whether that pressure i...
How Modern Sellers Can Stand Out | Amy Franko - 1585 12.08.2022 26:44
The modern seller is exceptional in their industry and knows what to do to add value to prospects, keep a full pipeline, and close more deals. But how exactly can we be modern sellers? In today’s episode of The Sales Evangelist, Donald is joined by sales consultant Amy Franko to discuss what she believes makes modern sellers stand out in today’s market. The modern seller excels in three things:...
How To Make Yourself Irreplaceable | Chris Morrison - 1584 08.08.2022 27:07
Creating and maintaining a full and robust pipeline of high-quality leads and sales is dramatically easier when utilizing a trust-based sales strategy. In today’s episode of The Sales Evangelist, Donald is joined by professional sales coach Chris Morrison to understand how making yourself irreplaceable is the key to securing more high-quality clients. Why be irreplaceable? The name gives it away,...
Breaking Into Large Accounts Without Wasting Your Whole Day on Your Feed | Joe Apfelbaum - 1583 05.08.2022 29:32
Believe it or not, changing your sales communication strategy can be all you need to close more sales! In today’s episode of The Sales Evangelist, Donald is joined by the CEO and Founder of Ajax Union, Joe Apfelbaum, to learn how he changed his sales approach to land more deals with larger accounts. Break into larger accounts without wasting too much time: Everyone says to go on LinkedIn, but many...
5 Underutilized LinkedIn Features That Can Give You More Leads This Week | Donald Kelly - 1582 01.08.2022 16:16
Some salespeople say LinkedIn doesn’t work for their industry. But LinkedIn is effective! (Chances are, you’re simply not using the platform correctly!) In today’s episode of The Sales Evangelist, Donald explains the different LinkedIn features available to help make anyone a LinkedIn success. Connect with Donald on LinkedIn to share what features are effective for you that everyone should know! N...
Why Your Sales Team's Tech Tools Should Act as a GPS and Not a Map | Chris Shutts - 1581 29.07.2022 23:58
In pretty much any team dynamic, some will perform at their best and some less than up-to-par. So how can we utilize our tech stack to help low-performers blossom into the great sellers we know they can be? In today’s episode of The Sales Evangelist, Donald is joined by the CEO of Logik.io , Chris Shutts, to understand how to best manage and create strong sales teams. It’s commonplace for new sell...
Getting The Right People Involved In Landing Larger Deals | Cheryl Parks - 1580 25.07.2022 31:33
Believe it or not, anyone can go from small-scale deals to multi-million dollar closes. In today’s episode of The Sales Evangelist, Donald is joined by sales and mindset coach Cheryl Parks to discuss how she gets the right people in the conversation to close large-scale deals. Believe in your own story: You don’t need to be the best salesperson; you need to be the best thing your customers dictate...
How Pay Parity, Pay Transparency and Top of Market Comp are Helping This CRO Build a World Class Team | Steve Travaglini - 1579 22.07.2022 27:40
Unsurprisingly, most people work to get paid (a wild concept, I know.) Despite that, navigating and creating a proper pay scale for sales teams is a seemingly complex and difficult process. How can we create a pay scale that works for the organization and the workers themselves? In today’s episode of The Sales Evangelist, Donald is joined by the CRO of LinkSquares, Steve Travaglini, to discuss wha...
3 Key Elements to Create High Performing Teams | Dan Zavorotny - 1578 18.07.2022 26:13
Sellers often look for the newest tool, software, or strategy to find success and increase performance. However, improving the core elements of sales is often overlooked. In today’s episode of The Sales Evangelist, Donald is joined by Dan Zavorotny, the co-founder and COO of Nurtisense, to learn what elements every great sales team should integrate into their culture. Flexibility Culturally, you h...
Stop Personalizing Your Cold Outreach, Do This Instead | Jordan Crawford - 1577 15.07.2022 26:32
This is a conversation we need to have. Cold outreach is one of the core tenants of successful sellers, right? In today’s episode of The Sales Evangelist, Donald is joined by the founder of Blueprint , Jordan Crawford, to discuss why there might be a better strategy. Every job Jordan has, he’s either been fired from, or the company went under. He ultimately found his place helping startups scale a...
5 Things The Best Sales Focused Companies Have In Common | Donald Kelly - 1576 11.07.2022 18:12
Not all companies are created equal. Five key differentiators separate the cream of the crop for sales and sale-focused companies. In today’s episode of The Sales Evangelist, Donald discusses the five key components that successful sales-focused companies have in common. Everyone in the organization is selling. This doesn’t mean every position in the company is a salesperson; we still need our acc...
My 8-Step Process to Closing Your Next Deal | Cole Gordon - 1575 08.07.2022 32:20
Closing your next sales deal can be as easy as eight steps! In today’s episode of The Sales Evangelist, Donald is joined by the founder and owner of Closers.io, Cole Gordon, to discuss his eight-step process to close every deal you have (or at least come close.) Cole’s beginning sales experience was not what he expected: Cole’s original sales team was exceptional. However, their end-of-sale closi...
Why Most Sales Teams are Only Closing at 17% | Scott Savage - 1574 04.07.2022 28:26
When you have the intention to change your sales approach, the behavior follows suit. In today’s episode of The Sales Evangelist, Donald is joined by Scott Savage, Managing Director at Franklin Covey, to learn how sellers can increase their close rate by winning more deals. Salespeople tend to think we close more than we do. In actuality, the close right is only around 17%. But imagine what it co...
My Journey from Relationship Builder to a Challenger | Jennifer Allen - 1573 01.07.2022 30:41
Most modern sales methodologies focus on building rapport and trust with the prospect; challenging the prospect’s beliefs to make better deals is a hallmark of that perspective. In today’s episode of The Sales Evangelist, Donald is joined by the Chief Evangelist of Challenger, Jennifer Allen, to discuss her company’s methodology that drives relationships with their prospects and customers. Jennife...
The Modern Way to Build Credibilty & Rapport | Mark Donnigan - 1572 27.06.2022 44:04
Marketing and sales alignment is pivotal in the modern era of sales, and building credibility and rapport in your communication for all departments is essential. In today’s episode of The Sales Evangelist, Donald is joined by the CMO of Growth Stage Marketing, Mark Donnigan, to discuss his take on building rapport while unifying departmental collaboration. Good CMOs think about marketing campaigns...
Competitive Collaboration: Necessary Friction Between Sales & Marketing | Gregg Ames - 1571 24.06.2022 26:49
An alignment between sales and marketing inspires the competitive collaboration needed to develop consistent business growth that is scalable across the departments of the organization. In today’s episode of The Sales Evangelist Donald is joined by Gregg Ames, CCO of Act-On Marketing Automation, to discuss his take on building a proper sales and marketing alignment. Great solutions occur when sale...
Modernizing Your Enterprise Sales Strategies | Jesse Rothstein - 1570 20.06.2022 25:25
Selling is constantly evolving. There are techniques and strategies you should implement today to set a precedent for long-term success for those looking to thrive in enterprise selling. In today’s episode of The Sales Evangelist, Donald is joined by Vice President and lead trainer at Empire Selling Jesse Rothstein to discuss his tips to modernize enterprise selling. Modern challenges in the enter...
3 Ways To Modernize Your Sales | Donald Kelly - 1569 17.06.2022 24:24
How can you modernize your sales approach to stay up to date on your and your team’s sales approach? In today’s episode of The Sales Evangelist, Donald kicks off our latest content series centered on modernizing your sales tactics and techniques. In today’s episode, Donald discusses three ways to change your mindset and specific tactics to update your sales strategy. Unite sales and marketing: T...
Top Seller's Habits That The Average Seller Typically Misses | Ian Koniak - 1568 13.06.2022 21:44
Many top sellers using account-based selling are within large tech and SaaS companies. In today’s episode of The Sales Evangelist, Donald is joined by sales coach and consultant Ian Koniak to discuss how those large enterprise companies create and coordinate successful sales strategies. Transitioning from transactional to strategic selling: He tried to approach his sales techniques in a more activ...
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