Donald C. Kelly
The Sales Evangelist
I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview th...
Author
Donald C. Kelly
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
How to Identify Key Stakeholders and Properly Engage Them | Dave Fink - 1692 04.08.2023 28:28
Quality beats quantity when it comes to lead generation, prospecting, and moving customers through your sales funnel. Knowing who to talk to and how to reach them can save you from getting caught up in drawn-out back and forths with the wrong people. In today’s episode, our host Donald Kelly meets with Dave Fink, the CEO and Co-founder of Postie. They talk about boosting efficiency and effectivene...
This is How BDRs & AEs Should Collaborate In 2023 | Katie Swick - 1691 31.07.2023 23:46
It’s challenging to be in sales right now, and keeping up isn’t enough – it’s time to get ahead of the curve. Bringing AEs and BDRs together to learn from each other will make your organization stronger and more cohesive. In today’s episode, our host Donald Kelly meets with Katie Swick, the Global Sales Enablement Lead at Stripe, to hear how her team’s collaborative approach to learning has revolu...
How to Engage Economic Buyers and Get Them to Talk | Jakub Hon - 1690 28.07.2023 27:16
Midway through the sales process, you might find your deals stagnating because you’re just not talking to the right people. In today’s episode, our host Donald Kelly talks with Jakub Hon about connecting with the stakeholder who can make that final call. We’re sure you’re going to get a lot out of this interview. For more from Jakub, check out his webinar on August 2nd at 8 AM Eastern ! Recognize...
Stop Saying "Just Bumping This Up" | Donald Kelly - 1689 24.07.2023 15:08
It’s time to level up and set yourself apart in an executive’s inbox, but you know it’ll never happen as long as you keep parroting the same lines your prospect gets from every other seller. In today’s episode, our host Donald Kelly gets into why we should NEVER use the phrase “just bumping this up” in a follow-up e-mail. Listen in to hear the things you should say instead! The Problem With Sayin...
The Power of Optionality to Close More Deals | Joe Ardeeser - 1688 21.07.2023 23:40
One size does NOT fit all! Having the power to customize a product or service to fit our needs makes us feel confident in how we’re spending our money. The same is true for our prospects. In today’s episode, our host Donald Kelly meets with Joe Ardeeser, the Founder/CEO of Smart Pricing Table, to talk about using optionality to build trust and give agency to customers. Ways to Offer Optionality Pr...
Three Things to Make Your Next Discovery Call a Guaranteed Success | David Newman - 1687 17.07.2023 32:11
Prepare yourself: next time you pick up the phone for a discovery call, you’ll know exactly how to engage your prospect and let THEM convert themselves. In this episode, our host Donald Kelly has a great conversation with David Newman, author of the business bestseller “Do It! Marketing”. They go deep on what makes a successful discovery call, and here’s a hint: it’s not a bunch of small talk. Go...
A Comprehensive Guide to LinkedIn Content Strategy for B2B Sales Pipeline Expansion | Megan Killion - 1686 14.07.2023 26:49
If you’re not using LinkedIn to build up the front of your sales pipeline, let this be your sign to take the leap. In this episode, our host Donald Kelly has an info-packed conversation with Megan Killion, the powerhouse behind MKC Agency. You probably already know content creation isn’t just about sharing articles and posting pics. Listen in to hear proven strategies for connecting with the right...
7 Financial Metrics Sellers Must Know to Build Pipeline with the C-Suite | David Graswick - 1685 10.07.2023 26:41
Don’t be intimidated by the business acumen that gets used every day in C-suite meetings! If you want to hold your own in these conversations and earn a seat at the table time and time again, you’ll need to get educated. We’ve got you. In today’s episode, our host Donald Kelly talks with David Graswick, VP of Sales for Databook. Listen in to learn the metrics you need to understand before meeting...
How to Think, Act and Perform Like the Top 1% Earners | Doug C. Brown - 1684 07.07.2023 31:39
The differences between you and elite sales earners are probably more subtle and nuanced than you think. In this episode, our host Donald Kelly sits down with sales revenue and profit growth expert Doug C. Brown to talk about the traits of “elite producers.” Listen in to discover the mental patterns that might be holding you back. What is an Elite Producer? They are both “top producers” (producing...
Three Phone Strategies I've Mastered to Consistently Build Quality Pipeline | Jeremy Chen - 1683 03.07.2023 25:11
Connecting with prospects over the phone can be daunting. Your success as a rep comes down to what you say, and more importantly, how you say it. In this episode, Donald Kelly meets with sales expert Jeremy Chen to discuss the dreaded cold call. Chen’s sales team primarily uses cold calling to generate business, but that’s not why he’s so passionate about it. He’s passionate because, in his words,...
Upskilling New Team Members for Better Results | Will Diaz - 1682 30.06.2023 26:30
Being a “salesperson” isn’t enough. It’s time to become an industry expert with powerful insights to share with your customers. In this episode, your host Donald Kelly meets with Will Diaz, Vice President of Business Development at Arrive Logistics. Diaz speaks on the 20-week training program BDRs go through when they join the team and how that investment yields results on the sales floor. Arrive’...
"I Am Not Interested!" | Donald Kelly - 1681 26.06.2023 18:07
Whether you’re a new BDR cutting your teeth in the industry or an experienced seller, you know how it feels to hear these 3 words: “I’m not interested.” How you respond is what defines you as a salesperson and determines your success. In today’s episode, Donald Kelly brings you data from his recent LinkedIn poll and offers a way to shift your mindset so that you can turn rejection into opportunity...
Mastering the Discovery Call | Jessica Schultz - 1680 23.06.2023 26:17
The discovery call is at the heart of the sales process. If you want to make the most of it, you have to come in with a plan. In this episode, your host Donald Kelly talks with Jessica Schultz, the CEO and Founder of strategic consulting and execution firm Amplify Group. They take you from determining which prospects are worth your 30 minutes, all the way through using your disco to write a great...
How Digital Sales Room Help Sellers Close More Deals | Gal Aga - 1679 19.06.2023 28:18
There’s no point in building pipeline if your buyers get dragged down by an overcomplicated sales process. Offering information on a streamlined, shareable platform just might be your business’s Holy Grail! In this episode, your host Donald Kelly meets with Gal Aga to discuss the challenges of supporting buyers at all stages of the sales process so that your deals actually CLOSE. Current Challenge...
How to Write Personalized Emails in Less Than 3 Mins that Your Prospect Will Reply to | Michelle Craig & Tom Slocum - 1678 16.06.2023 39:56
You know you need to personalize your outreach, but you keep getting bogged down in trying to write the perfect e-mail or phone script. If you’re trying to write quick, to-the-point e-mails that actually get opened, you’re in luck. In this episode, your host Donald Kelly opens up a great collaborative conversation with Michelle Craig and Tom Slocum. Between the three of them, they bring a variety...
What We Did at Challenger to Fix Our Outbound Deal Conversion Rate | Ari Brinson - 1677 12.06.2023 30:57
It’s never been more important to make the most of your outbound leads. Hopefully you already have a clear ICP and you personalize your outreach, but how do you turn your hard work into measurable results? In this episode, your host Donald Kelly and guest Ari Brinson get into a great conversation about how Brinson’s team was able to boost meeting numbers through effective personalization. Boosti...
How We 3X Our Sales Pipeline | Radhika Shukla - 1676 09.06.2023 28:16
It’s time to start seeking the wisdom of our industry leaders to build pipeline. In this episode, your host Donald Kelly talks with Radhika Shukla about her years of experience bringing teams to success in sales. Her approach is equal parts methodical, data-driven, and human-centric. Listen in as she shares the proven methods she uses with her team to find new leads and convert them into happy rep...
How to Increase Growth Focusing on Employee Experience | Tiffani Bova - 1675 05.06.2023 32:30
Salespeople and leaders alike have access to great tech to simplify and streamline their processes. Tech, however, isn’t everything – if a seller isn’t spending much time selling, they’re still not going to hit quotas. In this episode, your host Donald Kelly talks with Tiffani Bova about shaping the employee experience to drive success. The Connection Between Employees and Growth Employees drive r...
How to Craft Compelling Outreach Messages on LinkedIn | Ben Lai - 1674 02.06.2023 27:48
Whether you’re tired of receiving the same “pitches” all over LinkedIn or you’re a self-professed introvert like our guest Ben Lai, you know there’s a way to use LinkedIn to sell without selling out. Today on the Sales Evangelist podcast, Ben and host Donald Kelly tackle bringing humanity back to social media. Connection Requests: Being Other-Centric Your messaging should communicate that you care...
Quick Social Selling Hacks You Can Mimic to Start Conversations with Your Next Three Clients | Tony Restell - 1673 29.05.2023 27:36
Social selling can be successful IF you know where to start. Many sellers waste time chasing celebrity status thinking that’s the only way to generate leads, not knowing there are options that can consistently get them to their sales targets. In today’s episode of the Sales Evangelist podcast, Donald Kelly talks with Tony Restell, the founder of Social-Hire, one of the leading social media marketi...
Why Automation is Key in Giving Revenue Teams a Crucial Edge Over Competitors | Kate Ahlering - 1672 26.05.2023 28:37
When faced with new challenges, your ability to adapt will determine whether you succeed. In the past 12-18 months, the market has undergone a massive shift. In today’s episode, you’re going to get the facts you need to respond. Your host Donald Kelly sits down with Kate Ahlering (CRO at Calendly) to talk about how automation can save you time and energy so you can apply your focus to the moments...
How I Used Soft Closes to Catapult Sales & Hit President's Club at Gong | JC Pollard - 1671 22.05.2023 33:31
By now, someone has already told you that sales is about building relationships. If you’ve ever been lured into the trap of trying to be your prospect’s best friend only to find out they weren’t interested, you’re not alone. As you’ll hear in this episode, JC Pollard isn’t afraid to ask tough questions, and that’s how he became a top seller at Gong, hitting 190% of his quota in his first year. Lis...
How to Remove Friction, Be the Fastest, and Win More Deals | Ravi Rajani - 1670 19.05.2023 37:46
Why do all presentations look and feel the same? Why does it feel like you have to leave your true self at the door and switch into ‘pitch mode’? Why isn’t there more storytelling? These are the big questions our guest Ravi Rajani sought to answer, and he packed this episode with so much of what he has learned. In this episode, your host Donald Kelly and Ravi Rajani get pumped about the art of tel...
How to Remove Friction, Be the Fastest, and Win More Deals | Aleks Gollu - 1669 15.05.2023 24:57
Take a moment to walk in your prospect’s shoes. Imagine you’re interested in a product and you reached out for more information, only to wait weeks to hear back. Chances are you went looking elsewhere for a more responsive seller – and if you want to BECOME that second seller, listen in. In this episode, your host Donald Kelly and Aleks Gollu, founder and CEO at 11Sight, discuss the undeniable eff...
3 Biggest Mistakes Sellers Make Deploying Their Dream 100 List | Amanda Holmes - 1668 12.05.2023 29:22
New reps and veteran sellers alike are looking for the missing piece in their sales game – look no further. In this electrifying interview, your host Donald Kelly speaks with Amanda Holmes, CEO of Chet Holmes International, about how her finger-on-the-pulse approach connects with the foundational elements of her father’s work ( The Ultimate Sales Machine ) to bring us into the future of selling. ...
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