The SaaSiest Podcast

In this episode, we speak with Jeppe Rindom Co-founder & CEO at Pleo , the Danish Unicorn that has taken Europe by storm with their all-in-one solution for all company spending, trusted by over 20k customers to date! In this episode, we talk to Jeppe about his philosophy on how he has built Pleo to be this great SaaS business, but also about his passion to make the entire Nordic business ecosystem...

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx , a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond. In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking...

In this episode, we speak with Simo Salmensuu CEO, Miradore, the Mobile Device Management platform that provides a smarter way to securely manage both company-owned and personal Android, iOS, macOS, and Windows devices. Today, they are trusted by over 10,000 organizations in more than 180 countries, with 10m+ Euro in ARR. We talk to Simo about their international expansion, and specifically how th...

In this episode, we speak with Elif Schmidt CEO, Oxceed that helps over 10,000 companies produce reporting to support financial decision making. We focus on leadership and change in a B2B SaaS company with Elif, a topic she is very passionate about. Some of the questions that we address are: What is leadership all about & the role of a CEO in a scaleup? Coming in as a hired CEO, where do you start...

In this episode, we speak with Daniel Eisenberg Head of Expansion, Deel , the global payroll solution that helps businesses hire anyone, anywhere.  Daniel shares some insights into how Deel managed to grow so fast and he particular talks about the following 3 corner pillars as key elements in their success: - Treat your customers like investors - Run the company like you are running out of time -...

In this episode, we speak with Erik Fjellborg CEO & Founder, Quinyx , the Workforce Management Tool that is taking the world by storm!  Erik walks us through the different stages of the Quinyx journey, starting as a student project in a small city in Sweden, to becoming a global player serving some of the largest enterprises in the world. This is a fascinating story where we get insights into thei...

In this episode, we speak with Kristoffer Cedfors Commercial Excellence, Verdane , one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Christoffer is a B2B SaaS pricing expert and takes us through the sophisticated world of defining the right pricing strategy for your business. He walks us through the different established pricing models, the pros and cons, whe...

In this episode, we speak with Johnny Warström CEO & Co-Founder, Mentimeter , the collaborative and interactive presentation software that lets presenters do instant audience feedback, that has taken the world by a storm with 200m users! We take the opportunity to talk to Johnny about how their success journey started, the evolution of their product and offerings, going from a self-service product...

In this episode, we speak with   Hugo Wernhoff CEO & Co-Founder, Kognity , the learning platform that is powering teachers and students to better learning all over the world. We take the opportunity to talk to Hugo about Kognity being a Vision driven business, and specifically about his great vision for the students of today and tomorrow. He is on a mission to democratize and elevate education all...

In this episode, we speak with Sindre Haaland CEO & Founder, SalesScreen , the Sales Gamification platform that is used globally by sales organizations to engage, encourage and motivate salespeople to perform well, all while having fun! We take the opportunity with Sindre to dig into the psychology and levers at hand when crafting an environment that Salespeople want to thrive in. How do you compe...

In this episode, we speak with Johanna Småros Co-Founder & CMO, RELEX Solutions , the award-winning Retail Optimization Software from Finland that is taking over the world, one region at a time! Johana is the engineer that Co-Founded RELEX Solutions, turned CMO, and has taken RELEX Solutions on a fantastic international journey to 100m Euro in ARR. How did they do it? That's what we are digging in...

In this episode, we speak with Jenny Sagström CEO, Sköna, the high-tech branding, and marketing agency out of San Francisco with many of the world's B2B SaaS companies on their client list - you guessed it, about branding!  Working with the likes of Snowflake Jenny knows what it takes to build a brand that stands out in this day of age. She shares with us her perspective on brand vs marketing, why...

In this episode, we speak with Rickard Carlsso n CEO & Co-Founder, Detectify , the Security Platform that helps some of the largest tech companies in the world keep their services secure and intact.   Rickard and his team are currently enjoying triple digits ARR growth year over year and it all started with a hack! Literally, they started off by successfully hacking (with their approval of course)...

In this episode, we speak with Øyvind Reed CEO, Whereby , the Video Platform that helps connect people and is trusted by companies like Netflix, Hubspot, and IKEA among many other global brands. Øyvind takes us down memory lane, and very generously shares Whereby's nonlinear journey to the success they are seeing today! While he has taken his business from 2m to 10m Euro ARR in a couple of years h...

In this episode, we speak with Mikko Honkanen Co-Founder, Vainu , the Sales Intelligence Platform that helps salespeople and marketers move forward through real-time company data. Mikko walks us through Vainu's journey, from startup to scaleup all while bootstrapping their way to 13M Euro ARR.  Tune in to learn how and what they did to have full control and predictability of their success.  During...

In this episode, we speak with Charlotte Ekelund CEO and Co-Founder, Teemyco , the SaaS platform that brings your offline people into a virtual office for better collaboration. Charlotte shares her thoughts on what you need to be aware of in the age of remote teams. Is it for every SaaS organization? How do you prepare for this? What are the biggest pitfalls in making this adaption if you've run a...

In this episode, we speak to Tom Henriksson General Partner at OpenOcean , the Finnish-based VC company with a particular love for Enterprise data-intensive software businesses across Europe.  Tom joins us to talk about how they assess the value of SaaS companies, and this is from the perspective of someone that has invested early in companies like MySQL, Truecaller, and Supermetrics among others....

In this episode, we speak to Fredrik Rönnlund COO,   Leadoo Marketing Technologies , the Finnish-based Conversion Platform for Marketing and Sales powering over 800 customers worldwide. Fredrik joins us to talk about the role of the professional SaaS board. Currently, with 4 board assignments with Leadoo , Kundo , Miradore , and Bonalive Biomaterials , he has a direct view of what a good board loo...

In this episode, we speak to Sigrun Dora Saevinsdottir COO,   LS Retail , the Icelandic based SaaS company powering over 80000+ storefronts in 140 countries with unified retail software. Sigrun shares with us the journey of transforming a successful on-prem business to become cloud and mobile-first! With 1000s of customers and 100s of channel partners all over the world, this was an activity that...

In this episode, we speak to Niilo Fredrikson CEO, Efecte , the fast-growing service and identity management solution headquartered in Finland! Niilo shares his view on Channel Sales in SaaS. What is it, when does it work and how to go about establishing a successful Channel Sales program are some of the questions addressed in this episode.  If you are considering setting up a channel sales progra...

In this episode, we speak to Mikael Thuneberg CEO and Founder, Supermetrics , about how they've taken the world by storm with their platform that helps businesses manage and understand their marketing data.  This is a great story about how Michael working as an analyst couldn’t find the right tools to support him in the work and therefore built something for himself! That was the birth of Supermet...

In this episode, we speak to Erik Bakstad CEO, Ardoq , about their Enterprise Architecture Tool that helps organizations around the world manage their digital transformations. This is a feel-good story, a few guys that experienced an issue, decided to find a resolution to the problem, started a business, built a product, and went to market. However straightforward that sounds, it wasn't and the te...

In this episode, we speak to Søren Skovbølling Chairman of the board, Digizuite - the Digital Asset Management platform that has seen a growth of 600% over the past few years and recently got listed on the stock market in Denmark. Søren navigates us through the process of going IPO, from the planning sessions, investor pitches to the very launch and what his learnings are from this exercise. Spoil...

In this episode, we speak to Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the CRM and Marketing automation company that has taken the world by a storm. Susanne takes us behind the scenes and shares how Hubspot manages to produce relevant and frequent content that triggers buying intentions. What is their approach to Content Marketing? How do you produce content that will stick, a...

In this episode, we speak to Mikael Johnsson Co-founder and General Partner, Oxx , a VC company active in the Nordics with a specialized focus on Scaleups and growth capital. Mikael shares his views on the nature of Scaleups, covering everything from how to validate product-market fit to establishing scalable GTM mechanics. What makes some Scaleups successful when others fail? How does one prove c...