The SaaSiest Podcast

In this episode, we speak with Helena Tivell , VP of People, Kognity , the all-in-one digital teaching and learning platform - with interactive content, analytics, and assessment support. We talked with Helana about the importance of continuously developing the leaders of your organization. In particular, we looked into some of the methods she uses to develop and upskill her leaders and why it mat...

In this episode, we speak with Daan Assen, Founder, SwipeGuide, the platform that empowers frontline teams to connect knowledge, collaboratively solve problems, and continuously improve processes to ensure sustainable production patterns. We talked with Daan about selling to some of the world's largest organizations and the role of the Pilot project in such a sales process! In particular, we are l...

In this episode, we speak with Bas van Wijk , VP Commercial Operations, AskCody , the Meeting Management Platform for Microsoft that's driving meeting efficiency through an intelligent Meeting Management and Resource scheduling Platform, and has helped shape the relationship between real estate, organizations, and technology at more than 2500 offices globally. We talked with Bas about getting your...

In this episode, we speak with  Ingrid Bonde Akerlind , Principal, Oxx , a specialist SaaS investor, who provides each entrepreneur with a support system of unique specialist expertise and network, and a culture of unfaltering partnership and absolute conviction. The firm’s strategy is built around the concept of “Go-To-Market Fit” (GTMF), developing a structure for thinking about how to build a r...

In this episode, we speak with Markus Ståhlberg , CEO & Co-Founder, N.Rich , the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies. It's been recognized in the 2023 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. We talked with Markus about how to approach a market where you are up...

In this episode, we speak with Vincent Jong , VP Product, Dealfront , the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market.  We talked with Vincent about how you can approach a PLG motion, from a product and commercial perspective! In particular, we are looking into a step-by-step approach: - How shall a PLG approach b...

In this episode, we speak with Janus Klok Matthesen , Co-founder and CTO, Pixelz , the post-production software for global brands, retailers, and photo studios, having retouched more than 55 million product images and counting.  We talked with Janus about the entrance of AI into the day-to-day work tasks! In particular, we are looking into how AI will change the role of the engineering teams going...

Martin Lidgard , Founder & CEO, Web Manuals , the All-in-One Document Management System For Aviation Professionals that has bootstrapped past 10m Euro in ARR and continues to grow fast globally. We talked with Martin about empowering team members! In particular, we are looking into the methods of how you can include, enable, and empower younger talent to run key strategic projects with success...

In this episode, we speak with Nathan Latka , CEO, Founderpath , who helps founders get capital without having to raise equity. Founders connect their bank accounts, customer information, and other data to get a credit score. Based on this credit score, Founderpath lends the company money. We talked with Nathan about his journey in SaaS, about non-dilutive capital, when he is running for President...

In this episode, we speak with Liza Collin , Product Director, Visma , the group behind mission-critical business software for a more efficient and resilient society. With 15,000 employees, 1,700,000 private and public sector customers across Europe and Latin America, and a net revenue of €2,000+ million this is a giant in the SaaS space. We talked with Liza about Using the rule of 78 to calculate...

In this episode, we speak with Niclas Lilja , Founder & CEO, Younium , the subscription management tool that integrates into your existing systems to streamline subscription management, invoicing/billing, financial reporting, and data insights. We talked with Niclas about how it is to take your SaaS to the US! In particular, we are looking into the good, bad, and the ugly that the first year o...

In this episode, we speak with Michael Versluis, CEO & Founder, Expansify , the GTM agency helping European SaaS companies to a successful market entry in the US. We talked with Michael about landing your first customer in the US when your home market is the EU! In particular, we are looking into some of the proven steps and actions required to be successful from his learnings taking his previ...

In this episode, we speak with Mats Nyberg , CEO, Trippus Event Solutions , the event platform that enables organizers of events, conferences, trade fairs, and training courses to create websites and mobile applications for their events. We talked with Mats about what it takes for a SaaS company to build a successful events program! In particular, we are looking into the processes needed, and the...

In this episode, we speak with Jesper Larsen , Partner Director, Voyado , the loyalty platform, Voyado unifies data and insights so marketers can understand their customers throughout the entire customer lifecycle.  We talked with Jesper about what it takes to build Partnerships & Alliances that drive real business value! In particular, we are looking into the dynamics of defining a partner pr...

In this episode, we speak with Andrei Zinkevich , Co-Founder, FullFunnel , the famous ABM and full-funnel marketing consulting agency that helps B2B tech companies with high ACV and long sales cycles elevate their Marketing and Sales efforts. We talked with Andrei about why the SDR model as we know it is dead, and what the future of prospecting must look like to be successful. Some of the question...

In this episode, we speak with Cedric Notz , CEO & Founder of Float , a Capital-as-a-Service, that offers non-dilutive growth funding to European SaaS and other subscription businesses. They have 100m Euro to deploy in the coming years and you can get loans up to 70% of your ARR. We talked with Cedric about what Revenue Based Funding is and why it's become so popular at late. Some of the quest...

In this episode, we speak with Martin Geier , VP EMEA Sales, Miro , the visual workspace for innovation that enables distributed teams to create the next big thing. Over 60 million people and 99% of the Fortune 100 rely on Miro throughout the innovation lifecycle to clarify complex ideas, center customer needs, and deliver products and services faster We talked with Martin about Miro's choice to m...

In this episode, we speak with Rick van Esch , Managing Director, Sinch Engage, the Customer Communications Cloud that helps businesses deliver unified, personalized experiences no matter the channels they use. Over 150,000 businesses, including 8 of the 10 largest tech companies in the world, rely on Sinch for their customer communication needs. We talked with Rick about how his company was acqui...

In this episode, we speak with Gustav Westman , CEO, Brightbid , an AdTech company creating results on Paid Search Ads with AI and automation We talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building his platform. Some of the questions covered were: - How do you bring in 3rd party tools to...

In this episode, we speak with Ramli John , Author of " Product-Led Onboarding ” We talked with Ramli about why Product-Led Onboarding is important for many B2B SaaS Companies. Some of the questions covered were: - What is Product-Led Onboarding? - When does it start (outside / inside product)? - What are typical components? - How do you measure success?  - How does Product-Led Onboarding evolve w...

In this episode, we speak with Ferdinand Goetzen , CEO, Reveall , the product management platform that helps teams create better alignment between their product strategy and operations. We talked with Ferdinand about what it feels like to sell an early-stage SaaS startup. We are particularly looking into the steps leading to this decision and the emotional aspect of them: - What are the real drivi...

In this episode, we speak with Rob van den Heuvel , CEO, Sendcloud , the all-in-one shipping platform that helps online retailers save time on shipping and at the same time increase conversion by optimizing their checkout, offering branded tracking and a seamless return process for both businesses and consumers. We talked with Rob about the process of transforming from a growth-first mindset to a...

In this episode, we speak with Robin Daniels , Chief Business & Product Officer, LMS365 , the cloud-based learning platform built into Microsoft 365 with millions of users in 60+ countries globally. We talked with Robin about what it takes for a SaaS organization to attract top talent. We are particularly looking into the role of the leadership, and what you as a leader can do to become the mo...

In this episode, we speak with Riika Söderlund , CMO, Katana , the platform that optimizes inventory levels and manages all your sales channels with cloud inventory software that tracks it all and more in real-time. We talked with Riika about how a CMO should plan her marketing budget for 2024. We are particularly looking into how the structure of the budget shall look: - What's the guiding princi...

In this episode, we speak with  Wes Bush , CEO, ProductLed.com , the PLG agency behind the ProductLed System™ which has generated more than $1B in self-serve revenue for their B2B SaaS clients. We talked with Wes about the reasons why Sales-led and Marketing-led companies struggle when moving/adding a PLG motion to their flow! We are particularly looking into what an organization needs to get righ...