The SaaSiest Podcast

In this episode, we’re joined by Sander van Gelderen , CMO at Effectory , an employee listening solution platform helping organizations measure and improve engagement, enablement, and productivity at scale, serving 700+ recurring customers across the Benelux, DACH, and now the Nordics. We spoke with Sander about how Effectory transformed from a project-based consultancy into a recurring revenue Sa...

In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean, profitable, and fast-moving. Charles took the reins to help Lemlist break through a growth plateau, and under his leadership, the company has nearly tripled ARR and built a truly efficient, remote-first team of 110. We spoke with Charles about what i...

In this episode, we’re joined by Ronni Zehavi, Co-Founder and CEO of HiBob—one of the fastest-growing HR tech platforms on the planet. With nearly 5,000 customers across the globe, HiBob is redefining HR through its modular, AI-powered platform “Bob,” built for modern, multinational, midsize businesses. We spoke with Ronni about what it really takes to build a high-growth SaaS business that's not...

In this episode, we’re joined by Jennifer Peters , Head of Customer Success at Vesper , the commodity data platform working to bring transparency to the global commodity marketplace. Vesper provides market data, benchmarks, and forecasting to allow you to make confident decisions in volatile food markets. We spoke with Jennifer about what it really means to design and implement an effective custom...

In this episode, we’re joined by Emelie Linheden , VP of Marketing at  Younium , a Subscription Management tool that helps B2B SaaS companies in Europe and North America streamline subscription management, invoicing and billing, financial reporting, and data insights. We talked with Emelie about how Younium's event strategy has fueled their growth, and specifically how you make the most out of you...

In this episode, we’re joined by Karolina Wrońska-Boukhalfa , Director of Customer Success, Dixa , the Value Experience Customer Service Platform empowering companies to deliver effortless, personalized experiences that drive customer loyalty. Trusted by leading consumer brands of the world, Dixa supports over 30 million conversations annually. We talk to Karolina about how they go about segmentin...

In this episode, we’re joined by Søren Schønnemann , CEO, Factbird , the SaaS provider that helps manufacturers maximize their performance through manufacturing intelligence from Operator to Process Engineer to Plant Manager,  We talk to Søren about the hiring strategy and organizational evolution that he's taken the company on to support their rapid growth, from 8 to 90 people while going from st...

In this episode, we’re joined by Karel Callens , CEO & Founder, Luzmo , an embedded analytics platform, purpose-built for SaaS companies. They bring complex data to life with beautiful, easy-to-use dashboards, embedded seamlessly in any SaaS or web platform and are doing serving many well known customers across Europe and US.  We explore with Karel the concept of stacking S-curves on top of ea...

In this episode, we’re joined by Massimo Arrigoni , CEO, Beefree , a powerful design suite that lets you create no-code beautiful, high-performing emails that work with any marketing platform. Today the Beefree platform is embedded in over 1000 SaaS products powering the email component for some of the most well-known SaaS companies in the world.  We explore how an embedded and white label product...

In this episode, we’re joined by Anna Jäger , VP Marketing at Sinch , a global leader in customer communications with over $3B in revenue and operations in 60+ countries. Anna shares hard-earned lessons from expanding into the U.S. - one of the most competitive and complex SaaS markets in the world. We explore how marketing strategies, buyer expectations, and team dynamics shift dramatically when...

In this episode, we sit down with Ashley Faus , Head of Lifecycle Marketing at Atlassian , to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it work at scale. Ashley walks us through Atlassian’s approach to lifecycle marketing across its vast product suite, shares key moments that matter most in the customer journey, and breaks down what a s...

In this episode, we sit down with GTM strategist and best-selling author Maja Voje to dive deep into the concept of the Early Customer Profile (ECP) - and why it’s more important than ever in the AI era. Maja explains what defines an ECP, where to find them, how to speak their language, and how to avoid the most common mistakes when launching new (especially AI-driven) products. We explore how to...

In this episode, we speak with Frederic Laziou , CEO, Puzzel , a leading European provider of cloud-based contact center solutions, helping businesses deliver seamless customer service across multiple channels. Their AI-powered CX platform integrates voice, email, chat, and social media, enhancing efficiency and personalization. With 25+ years of experience, Puzzel continues to innovate, ensuring...

In this episode, we speak with Maja Lindström , CPO, Talentech , a leading developer of HR providing a seamless talent journey through a centralized platform. With main hubs in Oslo, Amsterdam, Stockholm, Helsinki, and Copenhagen, Talentech's scalable solutions support every stage of the talent pipeline, offering personalization and flexibility to meet tomorrow's challenges. We talked with Maja ab...

In this episode, we speak with Mie Elmkvist Schneider , VP of Sales & CS, Queue-it , a leading developer of virtual waiting room services, empowering 1,000+ organizations worldwide to build and nurture trust with 25+ billion visitors annually by delivering reliable, fair, and transparent online experiences.  We talked with Mie about the important measures and KPIs to track for a sales leader w...

This is a special episode with our very own MC, our new Head of Community Management over here at SaaSiest!  We're building this community in the open together with all of you, and in this episode, we want to invite you on the inside, for you to start getting to know MC! And yes she does have full name, it is Marie Claire, but everyone calls her MC and we hope you will too 😀! With MC's arrival, w...

In this episode, Nataly Kelly , CMO, Zappi , a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.  We talked with Nataly about the pressure CMOs have to AI-enable their organization, bo...

In this episode, we speak to Diane Wiredu , a messaging expert and the founder of messaging consultancy Lion Words . She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more. We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her t...

In this episode, we speak to Dirk Sahlmer , Head of Origination, at SaaS Group , a conglomerate of independent SaaS businesses founded by experienced industry veterans with proven entrepreneurial, investing, and product backgrounds. Dirk speaks to 500+ SaaS CEOs a year and has a firm take on what good looks like! We particularly discuss his take on Exit Readiness from a founder and business perspe...

In this episode, Wendy Harris , a seasoned revenue leader from DropBox, Gong, and others, now a founder of The Wendy Harris , a Leadership Coaching Academy, shares her learning on what good and successful leadership looks like. We talked to Wendy about the critical aspects of leadership in revenue organizations, emphasizing the importance of honest communication, accountability, and self-awareness...

In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries. We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign.   Some of the questions we discuss in this episode are:  Ho...

In this episode, Malin Schmidt , founder and CEO of Kodiak Hub , takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains. Malin shares how Kodiak Hub is empowering strategic Enterprise buyers, tackling skepticism, and redefining procurement with transparency and trust at the core.  We dive into the challenges of compe...

What’s the secret to turning partnerships into a SaaS growth engine? In this episode, Victor Wrede , Co-founder and CSO of Scrive , reveals how the company is transforming business workflows with electronic signatures and digital contracts. He shares the strategies behind building strong partnerships, integrating seamlessly into customer workflows, and creating solutions that stand out in competit...

What if AI is not just the future of SaaS but the catalyst for redefining its very essence?  In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential of AI with Christina and Henrik from Verdane , a leading venture capital firm shaping the future of SaaS. They take us on a journey through the changing landscape of technology, discussing how AI is...

Ever wondered how product marketing can truly drive a company’s growth and alignment? In this episode, Samuel Winderö , Global Director of Marketing and Communication at Avinode Group , takes us through his journey in product marketing and explains why it's crucial to integrate product marketing early in the development process. He shares how Avinode Group is thriving in the business aviation sect...