The Ryan Sullivan Show

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Financial advisors, I think it's time to stop making so much educational content. For years, advisors have been told to post tips, explain financial concepts, and teach prospects how to manage their money. But when I look at the content getting the most attention on Link...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Closing a prospect doesn’t have to mean pressuring them to make a decision. I’ve found that the close often depends on what happens earlier in the conversation: setting expectations, checking that you’re aligned, and helping prospects talk through their questions. In thi...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script When a prospect says, “Let me think about it,” I don’t try to talk them out of it or launch into another pitch. I ask questions to find out what they still need to work through. In this video, I share how I handle that moment in a sales conversation with a prospective fi...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Many financial advisors try to explain their services and close every prospect. But a better sales conversation starts by helping the right prospects see how financial planning connects to what they want. In this episode, I break down how to shift the conversation from y...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most financial advisors are using LinkedIn in one of two ways: posting content and hoping for leads, or sending cold DMs and hoping someone responds. Neither approach works particularly well on its own. The better approach is to combine content and outreach into a system...

“Cheesteak wealth management was already taken.” In this episode of RIAdio, our host Ryan Sullivan sits down in-office with the great Alan Cohen, founding partner and CEO of Spectrum Wealth Partners. With over 40 years of industry experience, Alan pulls back the curtain on his journey from a high-volume wirehouse stock broker in 1985 to building a highly successful, independent, fee-based RIA. Ala...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Your prospects are already asking ChatGPT and other AI tools questions about money. If you're a financial advisor, you want them to find your expertise when they do. In this video, I talk about why “I work with business owners” is too broad to make you stand out, and how...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Financial advisors do not need to follow the same LinkedIn formula to get results. You have probably seen the posts: a client success story, a carefully chosen personal photo, and a hook built around an ideal prospect. That approach can work, but it is not the only way t...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Some financial advisors are hunters. They know exactly who they want to work with and go after them directly. Others are farmers. They build a firm, delegate the day-to-day marketing, and invest in multiple channels that generate opportunities over time. In this episode,...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script A few years ago, I joined Rob Dyrdek on Build with Rob from the podcast studio in my parents’ garage. I thought we were going to talk about growing my podcast business. Instead, Rob challenged the way I thought about clients, scale, time, and what I actually wanted the b...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script You don’t need millions of YouTube views to make money from YouTube. Our channel brings in roughly one new email subscriber every day. That may not sound impressive, but it adds up to nearly 400 new prospects every year from videos we’ve already created. Those people are...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most companies will do anything to lower their customer acquisition cost. They’ll launch more ads, chase more inquiries and throw money at new platforms, usually without stopping to ask whether they’re attracting the right people in the first place. Charlie Parker is the...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most business podcasts fail because they’re built like vanity projects, not paths to revenue. In this episode, I break down how to create “money episodes” your prospects actually want to hear, structure your content before recording, and promote every episode with enough...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Sponsorships are the holy grail for creators. A nirvana, a veritable heaven on earth where you are paid handsomely for doing basically nothing. Unfortunately, the reality is far different from how it’s painted by influencers. Which brings us to the question: How do you a...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script A podcast can support your business, but only when it connects to a larger marketing strategy. In this episode, I sit down with Mat Passy from Suite Recordings to explain how businesses can turn podcast and video content into real opportunities. We talk about choosing be...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I’m 27 years old. I don’t have a job, a 401(k), an IRA, or a traditional retirement plan, but I own a business worth more than $500,000. My financial needs are completely different from those of the average 27-year-old, and that is exactly why generic financial advisor m...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Getting thousands of YouTube views is great, but views alone won’t grow your financial advisory business. In this video, I break down the full funnel I would use to turn YouTube Shorts into long-form viewers, email subscribers, webinar attendees, and eventually qualified...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I helped generate over $1 million in life insurance sales using nothing more than a podcast and a YouTube channel. There was no complicated funnel, viral strategy, or constant shift toward whatever marketing trend was working that month. The strategy was much simpler, cr...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Feeling nervous, awkward, or unnatural on camera is completely normal. Nobody starts out perfectly comfortable recording podcasts, YouTube videos, or social content. The goal is not to perform. It is to get out of your own head and focus on the person on the other side....

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script You don’t need a full script to make a good video. In this episode, I’m breaking down the simple process I use to record without scripting: one main idea, a few bullet points, and a clear next step at the end. If you’ve been overthinking your videos or waiting until you...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most content advice teaches you how to get more attention. That’s not the same thing as getting clients. I’ve spent 8 years in content, generated more than 15 million views for clients, and helped turn content into real revenue. And in this episode, I’m breaking down the...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Everyone talks about monetizing a podcast, but most people are chasing the hardest path first. In this episode, I’m breaking down the three main ways podcasts make money, from traditional sponsorships to affiliate deals to the one I think is the simplest and most useful...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script A content strategy should do more than get views. It should move people from awareness, to trust, to actually wanting to work with you. In this episode, I’m breaking down the simple three-stage funnel I use to sell services online: top of funnel, middle of funnel, and bo...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I’ve been podcasting for 8 years, but I’ve never really sat down and told the full story of how I got here. This episode is my raw, uncut conversation with Dan Goldberg on the Digging for Gold podcast. We talk about how I went from working as a mechanic and recording in...

🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script After 6 years and more than 200 podcast launches, I’ve learned that the scoreboard most people watch is usually the wrong one. A show can look huge and still underperform. Another can look tiny from the outside and quietly become one of the best marketing assets in the b...