The Rural Sales Show

This week we welcome my good mate Chanelle O’Sullivan who is founder of Farming Mums NZ which has 16k followers and up to 100 posts a day. She is also a massive, fast-paced ambitious entrepreneurial machine, a speaker on the Ag conference circuit, writer, Lincoln scholar, former veterinarian nurse and mother of 2 who now lives in Glenorchy, Otago. Like all my guests, Chanelle isn’t afraid to speak...

This week we welcome my buddy Russell Pearson who has been consulting and coaching professional service people and coaches for the last 25 years. Russell is a well-articulated speaker, writer, blogger and thinker who brings some outside-in thinking to help us shake up what we think and know in Ag. We talk about the importance of context, collaboration and co-creating messages with your marketplace...

This week we welcome my friend Rebecca Greaves (aka Becs), a well-known and respected rural media journalist and former editor. Becs was former Farmers Weekly Editor, Editor of NZ Country Rural Life Media (publishers of CountryWide and Dairy Exporter) and now co-presents the Saturday morning Rural Exchange radio show Becs is a straight shooter and shares a ton of tips and techniques to help you un...

This week we welcome my good friend Melissa Clark-Reynolds ONZM who is a very well-known and respected thought leader and futurist through her Future Institute consulting business. She is also a big contributor to the Ag conference circuit and former Deputy Chair of Radio New Zealand, Director on the Ministry of Primary Industry Advisory Panel and was the first non-farmer director on Beef + Lamb N...

This week we talk to Jamie Fitzgerald who holds the world record for rowing the transatlantic, is a well-known explorer and adventurer who attempted a return trip to Antarctica unassisted and has walked the National Te Araroa walkway here in New Zealand helping young kids. He also featured in the TVNZ show First Crossings with his partner in crime Kevin Biggar where they re-enact and tackle some o...

This week we talk to Melbourne-based Conrad Tracey, founder of Addiction Coaching Australia. Conrad works with many in rural who may be suffering from drug, alcohol or gambling addiction. He also coaches on anger management, workaholism and screen addiction or pornography. We talk about trauma, triggers, signs, what partners see and witness and some solutions starting with self-awareness. If you o...

This week we talk to Global CEO and Founder Darren Woolley who runs Marketing Management consultancy TrinityP3. Darren advises clients and agencies on how to build better relationships and better performance using a range of tools, systems and strategies he and his team have been practicing since 2000. We talk about marketing trends, agency models of the future, accountability and attribution and...

This week we talk to retired lieutenant colonel Otis McGregor who has seen over 25 years of active service in the US Army and Green Berets – the special forces unit of the US Army. Otis teaches and trains companies on leadership and purpose, drawing from his vast military background which saw him in active service in Iraq, Afghanistan and even the Artic. We talk about leadership, adaptability, str...

This week we talk to multi-million dollar coach, mentor and serial entrepreneur James Kemp. A kiwi/New Zealander by birth who now lives in Asia, James has a huge track record of success consulting and coaching clients from $5m - $500m. James brings a fresh outside-in perspective to rural sales and marketing which we both agree sometimes suffer from some immaturity and lack of sophistication. If yo...

Managing your calendar is one thing — managing your energy is what really drives performance. In this episode of The Rural Sales Show, St John Craner talks with performance coach Neil Wagstaff about the link between time management, energy management, and productivity in rural sales. You’ll discover why it’s not just about doing more, but doing the right things at the right times — based on your o...

What does it take to turn a rural retail store into a thriving online brand? In this episode of The Rural Sales Show, St John Craner talks with Phil Grant, owner of ⁠New Zealand Natural Clothing⁠ — home to iconic rural brands like Norsewear and Swanndri. Phil reveals how smart online marketing, email campaigns, and SEO turned his business into one of New Zealand’s leading rural retail success stor...

Turn LinkedIn into your most profitable marketing machine. In this episode of The Rural Sales Show, St John Craner talks with Anne Miles — one of Australia’s top marketing communication experts and founder of the global creative community, ⁠Suits & Sneakers (https://www.suitsandsneakers.global/)⁠. Anne has helped brands and professionals worldwide transform LinkedIn from a basic social media profi...

Want your rural business to get found online — without wasting money on the wrong tactics? In this episode of The Rural Sales Show, St John Craner talks with Mike Morgan, founder of ⁠High Profile Enterprises⁠ (https://www.highprofileenterprises.com/) — the first New Zealand company recognised by the Content Marketing Institute in New York. Named on multiple global “Top SEO Experts” lists, Mike sha...

Unlock the unspoken side of selling. In this episode of The Rural Sales Show, St John Craner talks with New Zealand’s leading body language expert, Suzanne Masefield, to show you how reading nonverbal cues can help you connect faster, earn trust, and close more rural sales. You’ll discover: - Where to sit in a first sales meeting to make buyers feel at ease - The real meaning behind gestures like...